Business Blogging for Your Company
In the evolution of internet marketing a major constant has been the importance of communicating your company’s message to consumers. Between social media, emailing and paid ads, many companies neglect one of the best practices to interact with customers: creating and maintaining a blog. SteerPoint offers solutions to help your business optimize its online marketing potential. We have a full portfolio of of SEO and Web Design clients, and a segment of…
Making Social Media Work for You
These days, almost everyone uses social media. Facebook, Twitter, Pinterest, and Instagram are all popular. Thanks to them, you can find out what people across the country and the world are doing, saying, and thinking even if you’ve never met them before. Businesses can benefit from social media, too, but many business owners aren’t sure how to make social media accounts work for them. In fact, some entrepreneurs are hesitant to use…
What a “Dislike” Button on Facebook Would Mean for Your SEO
Everyone’s universal, instant reaction is to enter a fit of panic when sweeping changes are made on social media. Remember last year when you updated Twitter on your phone, and suddenly you found tweets from someone you never followed on your timeline? Or when Facebook launched its own clickable hashtag the year before? From a user’s perspective, when a change takes place it feels Earth shattering. But the lasting effects on alterations…
PPC Mistakes That May Ruin Your Campaign
Pay Per Click (PPC) advertising is becoming a big thing in business. However, you may not be using the tools provided to their fullest extent, making your campaign fall flat. Here are four common PPC mistakes: 1. Keyword Issues Whether your keywords aren’t focused enough or are too narrow, you may not be using the right settings for your campaign. Before you launch, decide how broad the keywords should be to get…
Will a Different Domain Name Enhance my SEO Strategy?
Some companies lately have been using their brand names as a top level domain (TLD) to enhance their search engine rankings as part of their SEO strategy. The idea behind the switch being that Google algorithms might treat the unique names differently. Typically, top level domain names use conventions based on the content type. Most content is filed under a “.com” domain name, but some educational sites use “.org” and government sites…
When You Should Consider Changing Your Logo
Google has recently announced a change to its logo, using the familiar four color palate combined with a san-serif font. Whether you like Google’s new look or not, there are considerations any business should make before updating its brand. This is not a process to be done on a whim, because your logo is probably the most identifiable feature of your enterprise. While customers might not convert based on this symbol, it’s…
Low Conversion Rates? This Could be Why
Conversion rates are crucial to determining how well your marketing efforts are faring. Usually, getting traffic to your website isn’t much of a problem for business.
All You Need to Know About Google Panda 4.2
Following Gary Illyes’ announcement this past July, Google has officially released Panda 4.2 to its users. Many business owners and website managers are curious about how this will affect their SEO results and concurrent internet traffic. Fortunately, Panda is fairly easy to sum up, and with the right knowledge, you can use it to your advantage.
If you’ve never created a website before but are doing so now, you probably know it can be somewhat overwhelming. Learning code, choosing graphics and finding content that keeps readers engaged is enough to make anyone’s head spin. Considering all that, does every website need a blog? Current trends would indicate they do, and here’s how a blog can help you. Blogs Make Your Content More Authoritative “Blog” is short for “weblog,”…
9 Reasons WordPress Is Great for Business Websites
There are several methods and tools to create, host, and manage content on websites. WordPress is one of the best-known platforms, hosting upwards of 74 million business websites, blogs, and aggregator resources. The reasons for its popularity are many, but WordPress is the preferred CMS for a few simple reasons: It is powerful. The apps and tools available for WordPress are updated regularly, aimed at supporting functions in nearly every industry imaginable.…
Tips for Improving Online Engagement
If your company sees high traffic online, but visitors aren’t engaging (clicking, visiting social media sites, and other interactions) with the content, your company may have lost a potential customer. Everything on your site can affect whether or not a given user stays there or moves to a different site to find the same information. Accessibility is key. Here are some tips for making your site content so relevant that your site…
Different Social Media for Different Purposes
“Social media” connotes socialization – for example, posting information, pictures, or memes to engage with friends and business clients. However, social media is not strictly social. It can have several different purposes, so it’s vital to know what types of social media are available and which ones can benefit you most. The majority of social media serves one of two purposes: engagement with clients and SEO improvement. Engagement With Clients If you…