What Will Be Different in 2017 for Social Media
Being in the digital marketing business for over 13 years, the only thing we know for certain is that everything will eventually change. This inevitability has become especially true for social media platforms. As humans trend towards relying on platforms like Facebook and Twitter as much as we do Oxygen, Food, and Water, social media outlets will continue to work as hard as possible to win the game eyeballs and impressions.
Is Content Still King for SEO?
One thing we’ve learned in our 12-plus years of practicing SEO is that there isn’t a universal agreement as to what the most important piece of the formula is for search engine success.
Dos and Don’ts: What You Need to Know About Content Marketing
Content marketing is a hot term that’s not quite as fancy as it sounds, but it’s a great tool for companies looking to expand their reach. It’s a powerful tool because it performs two actions – it makes your company seem more reliable and inviting to potential customers, and it helps your website climb the ranks in search engine results.
Cheers to a great 2016 from SteerPoint
As 2016 draws to an end, we here at SteerPoint figured it would be an excellent time to recall important news for our readers from both our company and the digital marketing industry in addition to some nuggets of knowledge to catch you up to speed.
SEO: An Investment, Not Instant Change
Marketing companies might say “SEO” more than any other term. Everyone wants to scramble to the top of the Google search bar, so it’s only natural there’s so much focus on search engine optimization. However, some business owners are leery of SEO for one simple reason: It takes time.
SteerPoint Opens Office in Washington D.C.
SteerPoint is pleased to announce the opening of a brand new office in Washington D.C. to be headed by Marketing Executive Jolynn Pehlke.
Today’s News: Fake Stories and the Role of Social Media
If you spend any amount of time on social media, you’ll see false news stories. They range from minor inconsistencies or misconstrued details to giant hoaxes and pages full of deliberate lies. It can be very frustrating to sort fact from fiction. Sometimes, it’s nearly impossible to tell what’s true. Despite this, users share these fake stories, never questioning their sources.
’Tis the Season: eCommerce Tips for the Holidays
The holidays are a busy season for everyone. With so many people shopping for gifts, it’s a great time to be involved in retail – especially ecommerce. More and more people are doing their shopping online every year, so having an internet presence could be the key to taking your sales to the next level.
Google Algorithm “Black hole?”
I’ve got a new one for everybody out there. Our fearless leader was doing some research on a prospect the other day and all of a sudden I hear, “Evan! Come look at this!” Grabbing my delicious mixed greens salad with carrots, strawberries, turkey and cottage cheese, I headed for his office.
How to Get the Most Out of Social Media and SEO
Search engine optimization (SEO). You’ve undoubtedly seen those three letters more than you can count – and with good reason, too. Search engine optimization is absolutely crucial to making sales in this digital world. If people can’t find your site through a simple Google search, they might miss out on your products and services.
Designing a New Website in 2017? How to Stay Current
Your website is the epicenter of your online presence. Without a good design and some excellent content, it’s impossible to stand out from your competitors. Design trends are always changing – something that worked in the past may not be the best bet for a new year. Utilize these web design points to stand out from the crowd in 2017.
Have You Outgrown Your Hosting?
You may not think much about your website hosting provider, but you should. They aren’t all created equal – and today’s competitive marketplace offers several options. Know the signs of a lackluster hosting service and when it’s time to move on to someone new.