Developing Content for Social Media Marketing
Many businesses keep hearing how important social media marketing is in today’s world, but fail to see how it impacts the bottom line. In reality, few businesses use key social networks to their full potential. Instead, they maintain a modest presence that rarely inspires audience engagement. To earn a return through social media, brands must focus on the quality and quantity of content they produce.
Drip Campaigns Make Email Marketing Even More Effective
Online marketing has evolved in recent years, but email marketing still retains one of the highest return on investment rates of all possible marketing methods. However, many marketers tend to overlook the importance of email because they assume too much about recipients and their habits.
Why Mobile-First SEO Should be a Top Priority
For the past few years, “mobile first” has been the mantra for web developers, designers, and content producers to capture the vast and continuously growing mobile market. At this point, mobile web traffic eclipses desktop PC traffic by a sizeable margin, and failing to capitalize on this trend means missing out on the lion’s share of the traffic that could be going to your brand.
Why Your Business Should Have a Social Life
Having a superior product or service is simply not enough in today’s business climate – an effective marketing campaign is critical to generate clicks, impressions, engagement, and (ultimately) revenue. Out of all the marketing channels (Email, TV, Radio, PPC, etc.) you can invest in, we’d argue that social media marketing is the most important.
Never Build a Website on a Theme: 3 Reasons Why
Every business needs a website – plain and simple. Without a digital footprint in 2017, your company likely isn’t generating the leads and impressions it needs to sustain customers for the long haul. And if you’re starting a new entity, creating a site should be your top priority.
PR or Marketing: Debunking The Differences
The line between public relations and marketing has blurred significantly in the last decade. The Internet has made small businesses think big and national corporations act at a local level. This evening of the playing field has been a good thing for businesses by and large, but tricky for marketers and public relations professionals to gain a foothold on exactly what their role is.
So, your business has determined the time is right to build an eye-catching, cutting-edge website that performs well on search engines. That’s the easy decision. What comes next can be challenging.
We at SteerPoint have developed years-long partnerships with many of our clients. On multiple occasions, we’ve witnessed our clients decide, for any number of reasons, that their best move is to rebrand. As a full-service digital marketing agency, we have a proven track record of putting fresh business ideas into action. Don’t know when it’s right to rebrand? Here are a few hidden signs that it may be time.
Facebook Stories Being Tested by Users Overseas
Last week, Facebook announced that users in Chile, Greece, and Vietnam are now able to access the social media giant’s newest feature: Facebook Stories. With a format borrowed from Snapchat, Facebook Stories have been on the company’s radar for quite some time. Experts expect Facebook to roll out the feature to the rest of the world soon, as surely there will be some bugs in the initial phases.
Web Design in 2017: What to Look For
It might seem like you redesigned your website yesterday. But with the speed of innovation in web design and development, completing a new site two years ago now might look two decades old.
Pro Tech Indy to Join Steerpoint
Steerpoint is proud to announce its merger with Pro Tech Indy LLC, a web development and marketing company based in Indianapolis. Since its inception in 2014, Pro Tech Indy has focused on the design and development of mobile-friendly websites and apps for clients. The company also managed social media platforms, created web content, and practiced next-level SEO techniques to help increase online engagement.
Snapchat’s Ad Platform: Should Your Business Buy In?
Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.