Our Blog

Responsive Design – Now or Never

Big news in our industry: in their upcoming algorithm rollout, Google will be bolstering their rankings even more to mobile-friendly sites. This announcement comes some 14 months after Google’s first announcement it would be penalizing sites without proper responsive design and other user-friendly mobile elements. Hopefully, you’ve gotten this far in the article and have nothing to worry about. But if you don’t know what we’re talking about, listen up.

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Instagram Changes their Algorithm — Will It Affect Their Coolness?

Photo-sharing app Instagram has made major changes to how it’s users will view content moving forward. According to Instagram, the problem is that users aren’t seeing 70% of their followers posts. To fix this, they’ve decided to base the order of their users’ feed on a complicated algorithm determined by who they follow, how many likes certain pictures receive, and more.

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Are You Using Whitespace to Get Your Point Across?

Browse websites and you will find many different design concepts. Some sites have clashing colors and busy content to visually white_spacestimulate a user; others smother you with pictures and videos. But in the minds of many users, the best designs are based on simple principles. And, in our opinion, the best way to implement those simple principles is to utilize whitespace.

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Google Eliminates Text Ads on Sidebar

If you logged onto Google from your desktop computer and executed a search, you might have noticed something a little different these past couple weeks. Gone are Pay-Per-Click ads on the right side of SERPs, and in its place is a large blank space.

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Why Email Marketing is So Important

With the emergence of content marketing and social media, it’s important to not neglect the power of a great email campaign. At SteerPoint, we provide customized marketing solutions for businesses of all sizes. Our team of experienced professionals are happy to work with your company on creating an effective plan for 2016.

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