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Facebook Live: The Future of Engagement

In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business. What Is Facebook Live? Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record. Why Are Live

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Algorithm Changes on Facebook to Affect Brands

From last week, news came in that Facebook would be prioritizing the postings of friends and families over that of news media and brands. As expected, this announcement drew both negative and positive feedback from users. We at SteerPoint figured we’d dig a little deeper in identifying what these changes mean and whether they’re a good thing or not.

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Tweeting Emojis? Marketers Will Find You

Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.

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5 Major Website Flaws Your Visitors Notice

Let’s face it. You’re probably a little self-conscious about your site. Sure, you’ve signed off on the final touches and vetted it a thousand times. But now it’s just sitting out there on the world wide web, attracting users; being judged. If you’re anything like us, you’ve got a super-keen eye for the good, bad and ugly when it comes to websites. But we consider ourselves extreme compared to most. The important question you should be able to answer is how well does your site hold up in the eyes of your basic visitor?

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