Our Blog

Why Building a Website with a Theme is a Bad Idea

There’s a countless number of build-your-own-website businesses out there. You can choose from pre-made templates with standard themes and insert your information and images where you want them – and you can have all this for free. In most cases, you have at least a degree of control over fonts and colors, but most users simply leave things as they are in the example. They’re wildly convenient and relatively cheap, so we should all use them, right?

The Importance of PPC Advertising

Everyone knows proper advertising is vital to the success of a business. It’s a fantastic way to draw in new customers or motivate previous patrons to make another purchase. With so many advertising options out there, however, finding the right strategy can be confusing. A wonderful strategy, especially for small businesses, is pay-per-click (PPC) advertising.

New Google Update: What does it really mean?

For the first time in the history of the internet, computers aren’t the leading technology for web browsing: mobile devices have taken the #1 spot. This isn’t a shock—when was the last time you logged onto a PC or Mac to do a search? Based on projections, this will be the norm for the future. This doesn’t come as a surprise, considering how powerful smartphones are, but it is changing the way that we do business online.

LinkedIn Adding Videos: Are They Competing With Facebook?

Facebook is the most popular social platform. It has more than a billion users worldwide and almost limitless content. People connect with one another and share their stories, thoughts, images, and videos. Something you may not know, however, is that LinkedIn is taking steps in this direction too.

How to Budget for Internet Marketing in 2017

It may seem early to start thinking about advertising for next year, but it never hurts to be prepared. Here at SteerPoint we understand the value of a clear plan. That’s why we’re sharing these tips for internet marketing budgets.

Google Maps Promoted Pins: What They Mean for Your Business

There are a few new features making changes in Google Maps, and we’ll start noticing them soon. One of these tools is a new type of ad referred to as Promoted Pins, which will allow businesses to show their specific logos instead of the standard designs from Google. And Promoted Pins isn’t the only modification headed our way.

Web Design Trends of 2016

Everyone knows the proverbial importance of a good first impression. People can take just seconds to decide how they feel about people as well as businesses and products. This is why good web design is so important. Your site is likely the first thing new customers will see, and it will be the base for their opinions of your company.

Why is High-Quality Hosting Essential to SEO?

When beginning to build a website from scratch, one of the most important initial steps you must take is finding a reliable host. Sure, you’ve got a sleek design, dynamic content, and an easy to navigate sitemap that indexes well on search engines. But all things being equal on the SEO front between, being backed up by a hosting site with superior speed and accessibility can often give you the leg up…

Pokemon Go: A Future Platform For Small Businesses?

Upon the inception of augmented reality juggernaut Pokemon Go sweeping the world, we’ve already seen a full compliment of accompanied stories materialize as a result of the game: someone found a dead body, people were robbed, strangers banded together, public outcry, privacy hack conspiracies, etc. All of this has happened pretty quickly, and these outcomes have been somewhat predictable.

Facebook Live: The Future of Engagement

In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business. What Is Facebook Live? Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record. Why Are Live…

Algorithm Changes on Facebook to Affect Brands

From last week, news came in that Facebook would be prioritizing the postings of friends and families over that of news media and brands. As expected, this announcement drew both negative and positive feedback from users. We at SteerPoint figured we’d dig a little deeper in identifying what these changes mean and whether they’re a good thing or not.

Microsoft Buys LinkedIn for $26.2 Billion — What Now?

The dust has finally settled on the recent transaction by tech titan Microsoft acquiring business-oriented social networking service LinkedIn. Much has been speculated on what will happen from the purchase, and we at SteerPoint figured we’d list the possibilities.