Why Should a Business Use Social Media?

By now you probably know it’s essential for your business to engage in the ever-growing sector of Social Media. Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, Houzz, etc. — the list grows each year. If you ever start to feel like you are succumbing to something you don’t need, use this post as reinforcement as to why social media is essential to your business now and in the future.

Posting to social media and updating your content is vital to keeping your audience engaged, and SteerPoint has got your back if you’re not focusing enough time on your web persona. We’re one of Indianapolis’s longest tenured SEO firms and have an extensive portfolio helping businesses like yours shine online.

If you’re still skeptical, remind yourself some of the benefits of Social Media.

social_mediaUnderstand your audience

One of the best parts of social media is the ability to draw analytics from it. Many sites exist to give you a good idea of the amount of impressions you are making with your posts, like Hootsuite or Sprout Social. Beyond pure numbers, the degree to which you engage and target people can be great tools in expanding your business.

If you’re in business, you’re probably keenly aware of your demographics. If not, know your product and define whom exactly you are targeting. Do a quick assessment of who you should be targeting online: what’s your ideal customer’s income, gender, age, marital status, etc. By figuring out what makes them react and respond through different platforms, you’ll be able to implement a strong social media strategy that’s effective across all platforms.

From there, monitor your interactions and figure out best practices for reaching people. The better you are at understanding what moves the needle with your audience, the easier it is to engage with people.

Customer Service Platform

Because of the instantaneous nature of Social Media, you are entering a free, organic customer service platform that lets you sniff your potential problems with your products or services before they get too big. People sharing their opinions and stories on to their followers and friends are potentially good and bad, and being able to rectify any issues gives you an opportunity to quickly solve problems and maintain the integrity of your online persona. Don’t be the company who lets their poor reviews fester! Use the technology to your advantage.


Use social media to establish an identity with your users. Studies now indicate that consumers, especially the millennial generation, tend to rely heavily on companies who are able to tell their story using social media, specifically Twitter and Instagram. Make sure you are putting your best foot forward in this department, and see the benefits of branding over time.

There are countless other examples of how to use social media to benefit your business. Seeing the full compliment of results only happens when you post, so don’t get left behind. Contact SteerPoint if you would like any further consultation. We’re here to grow your business. So when you’re ready to take the next step, give us a call.