Revitalize Your Pool & Spa Business
With Expert Digital Marketing Solutions
For over 15 years, we've empowered pool companies to let technology work for them, freeing them to focus on business growth.
Innovate
Connection and integration.
Automate
No lead gets lost.
Transform
Return on your investment.The SteerPoint Difference
We combine industry-specific expertise with cutting-edge marketing strategies to deliver unmatched results for your pool and spa business. Our focus on ROI and conversion optimization means you get the most out of your marketing budget.
Niche Expertise
Our team has been highly specialized in the pool and spa industry for over 15 years, offering insights and strategies tailored to the nuances of this market. We understand what makes your customers tick.
Customized Marketing Strategies
Every campaign is custom-built to meet the specific needs and goals of your pool and spa business, ensuring that each marketing dollar you spend is maximized for return.
Comprehensive Digital Approach
We employ a full spectrum of digital marketing tools—from PPC and CRM integration to social media and email drip marketing campaigns—to build your brand’s online presence and attract more customers.
Proven Track Record
With over 12 years of successful pool campaigns under our belt, our methods are proven to increase web traffic, enhance customer engagement, and drive sales, as demonstrated by our robust portfolio of case studies.
Advanced Analytical Tools
We use state-of-the-art analytics and AI-driven insights to refine marketing strategies, keeping you ahead of trends and competitors. By combining advanced data analysis with AI, we quickly identify opportunities and drive measurable results.
Dedicated Customer Dashboard
Our clients are our top priority. We provide dedicated support and transparent communication, so you are always informed and confident in the strategies implemented for your business.
Our Pool & Spa Clients Have Seen On Average
206%
MORE TRAFFIC191%
MORE LEADS385%
RETURN ON AD SPEND
Pay-Per-Click (PPC) Advertising
Drive immediate traffic to your website with our targeted PPC campaigns. We optimize ad placements and keywords specific to the pool and spa industry to maximize your ad spend and attract qualified leads.
Email Marketing
Engage with your customer base and drive repeat business through tailored email marketing campaigns. From promotional offers to informative newsletters, we help you build meaningful connections with your audience.
Web Development
Create a stunning online presence with our web development services. We design and build responsive, user-friendly websites that not only look great but are optimized for conversions, ensuring your site attracts and retains customers.
Search Engine Optimization (SEO)
Increase your visibility in search engine results with our specialized SEO strategies. We focus on industry-relevant keywords and user intent to draw high-quality traffic to your site and improve your online authority.
Social Media Management
Amplify your brand presence on platforms where your customers spend their time. We manage your social media profiles, from content creation to community engagement, ensuring your brand stays top of mind and fosters a loyal community.
Automations
Maximize the return on your investment by harnessing the combined power of AI technology, data analytics, and proven best practices. Our AI-powered solutions optimize every step of the customer journey, enhancing engagement, satisfaction, and conversion rates to fuel sustainable growth and profitability.
Case Studies:
Indy Discount Pools
By allowing customers to design and price pools from home while ensuring seamless follow-up, they provided a frictionless experience that maximized both efficiency and revenue.
Case Studies:
Pools of Fun
We’ve been working with Pools of Fun now for 15 years and the internal and external marketing department. Pools of Fun utilize our team for SEO, web development, content creation, email marketing, social media, reputation management, traditional print and all PPC.
WHAT THE CLIENT SAID:
“ Pools of Fun has been working with Steerpoint for many years now. Steerpoint has guided us through many changes in our overall marketing strategy from SEO, effective email campaigns, Social Media, web design and many other aspects. Steerpoint is a valued partner of Pools of Fun, they continually work diligently to meet the needs of an ever-changing marketing strategy. ”
– Tim Colon
Curious about how we can help you become a digital leader in your area?