Google Ads Management

Google is the number one platform for PPC advertisements. Our professionals continually monitor Google Ad Campaigns so they are running at the optimum level. This involves analyzing current campaigns and past campaigns so PPC Specialists can make the most logical improvements ensuring continual improvement.

Social Advertising

There are various social ad platforms available, and our professionals are knowledgeable in all of the platforms so they can provide solid advice on where you should be placing your advertisements and in what medium. For instance, an ad on Instagram isn’t likely to reach your grandma, but a video on Facebook might! Advertise where your customers are, when they are ready to purchase.

Audience Targeting Engagement

Having a solid idea about who your customers are and their interests lay the groundwork for our PPC professionals to create a solid audience from the very beginning instead of sifting out all those that don’t match. But finding the initial pool of people is only half the battle. Retargeting reaches back out to those that have already shown an interest in your brand and are more likely to convert.

Keyword Research

This is where the magic happens. Keyword research takes into account the product you’re selling, how your competitors are bidding for keywords, and how the end consumer searches for your product. Your keywords should not only reflect what the customer is searching for but also the intent. Testing new keywords and removing low performers ensure we are always showcasing your product in the best possible way.

Landing Page Development

A high-impact landing page can make or break your campaign. You could have the best audience ever, the most engaging ad possible, and if people arrive at a poor quality landing page, your campaign will never convert well. Landing pages need to be designed to tell your product’s story and offer a solution. Custom landing pages with conversions as the end goal will push more online users to become paying customers.

Conversion Rate Optimization

We are only as successful as our clients. If you aren’t converting, that means we need to know why and start testing for improvements. Our team will perform frequent account updates to maximize your conversions. We also make sure to keep informed about any major changes in not only digital marketing but the world, so we can best prepare for any fluctuations.

Why Choose SteerPoint for PPC?

We are a full-service digital marketing agency in Indianapolis, IN that offers a complete range of services. We are dedicated to helping businesses achieve their goals through effective PPC advertising. Our team of professionals strategically creates compelling ads founded on in-depth analysis of not only your company and past performance, but your goals, audience, and product. Using proven methodologies, industry standards, and best practices we work with you to reach the desired outcome whether that be growth, sustainability, or new leads.

We Know Pay Per Click Marketing

The digital landscape is like the ocean. It is constantly ebbing and flowing, there are ups and downs, and currents can change with seemingly little warning. It is crucial to work with an agency that not only understands the current but can get in front of it. We are dedicated to the continuing education of our employees. Algorithms can change in an instant, and your PPC representative should know what is going on in the world of PPC. Being prepared for upcoming changes can help soften any blows and keep your campaigns on track when others are floundering trying to play catch up.

We Are Data-Driven

As a leading Indianapolis PPC agency, we aim to create a high-performing PPC strategy with your goals in mind. We use our pay-per-click experience, industry knowledge, and in-depth research in developing your personalized PPC strategy. Not only will we monitor your paid search campaign, but we will also provide analysis of the testing that we complete on different configurations of ad copy to find the most effective strategy and increase ROI. We then continuously adjust your ads, keywords, and landing pages based on performance to ensure you’re getting the most out of your ad spend.

Real Time Reporting

We’ve heard about all the bad experiences people have had with other PPC agencies. In an effort to put our clients at ease, and to be as truly transparent and ethical as we can, clients will have access to their own dashboard where they can check on reported metrics. Clients will also get monthly reports so they always know what is going on with their money and accounts.

High Ethical Standards

Our SteerPoint team prides ourselves on conducting business at the highest level of integrity. We understand that trust is needed in any relationship, especially one where money is on the line! We know the trust it takes to invest your money, name, and brand in us. We live up to our end of the relationship by being completely transparent, by always telling you the truth, and always working to the best of our ability to see you meet your goals.

Proven Results Agency

We have a reputation for proven results. We’ve helped many businesses in Indianapolis and other cities increase their online presence and bring in more leads using our PPC management strategies. Our PPC professionals have years of experience across many fields that allow us to plan, execute, and hone highly effective paid ads, search engine optimization, and social media campaigns for our client’s businesses. Take a look at our case studies for more results!

We Are Here For You

Here at SteerPoint, every new client interaction starts with a discovery and onboarding process. You’re more than a client, you’re a partner, and if you don’t succeed, neither do we. Come see us at our location in Indianapolis.

Not sure where to begin? Contact SteerPoint to discuss and identify what your business needs to succeed and grow.

Contact SteerPoint