Search Engine Optimization

Our proprietary processes
will have you dominating your competition!

Competition
Research

We research your competitors, their websites, and their online digital footprint to help guide the development of your individualized SEO service strategy.

Technical
SEO

Technical SEO focuses on the ability of search engines to crawl and index your website. This strategy include improving website loading speed, structure of the website, and providing users friendly experience.

Content
Strategy

Consistently creating new and valuable content for your website gives your brand a voice on the web, increasing both organic SEO ranking and online credibility.

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What is SEO?

SEO is an ongoing process that involves optimizing your website to increase the number of people who make their way to your website via search engines. There are many different components of SEO. The best strategy exists throughout your entire website, from the navigational structure to the content in your blog posts. SEO is not only about optimizing your website for search engines, but also about optimizing your website for the best user experience possible.

Everyone who has a website needs SEO. Why? Because everyone searches. 86% of all Internet use involves browsing through mainstream search engines such as Google, Bing, and Yahoo. We use search to find all kinds of content on the web, with the majority of people using search to find products, services, and news. While searches can result in endless pages of results, statistics show that most users will not look past the first few pages of search results. This means that if you want potential customers to find your business, it is absolutely critical that your website appear within these first few pages.

What Affects Search Engine Rankings?

There are many different factors that affect search engine rankings. First, the beginning of any SEO strategy involves creating indexable content, which allows search engines to actually read your website. Search engines also require crawlable link structures, which refers to a navigational structure that is logical, allowing search engines to browse. Another important aspect of SEO is keyword use, which allows search engines to locate content that is relevant to a user’s search. Title tags, meta descriptions, URL structures, and rich snippets are also key aspects of SEO.

Ultimately, search engines are looking for websites that offer the highest level of usability to visitors. This means that your website needs to be easy to navigate and understand, accessible, and designed well. It also must offer high quality content that is relevant to the search at hand. Search engines can also penalize your website for certain practices that are not user-friendly, such as keyword stuffing.


 

Can I Do My Own SEO?

With time and dedication, anyone can learn the basics of SEO. However, SEO is a lot more complex than just its basic components. There are many different unique elements to SEO that a basic introduction will not cover, and these other aspects can greatly improve your SEO strategy. By relying on an expert to perform your SEO, your business is more likely to rank higher in SERPs and gain more visitors.

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