Search Engine Optimization

Our proprietary processes
will have you dominating your competition!

Competition
Research

We research your competitors, their websites, and their online digital footprint to help guide the development of your individualized SEO service strategy.

Technical
SEO

Technical SEO focuses on the ability of search engines to crawl and index your website. This strategy include improving website loading speed, structure of the website, and providing users friendly experience.

Content
Strategy

Consistently creating new and valuable content for your website gives your brand a voice on the web, increasing both organic SEO ranking and online credibility.

Website
Optimization

We optimize your website code and server to maximize loading times and site-wide SEO to increase the speed of your site for desktop and mobile

Services
Ongoing SEO

We know that Google and your competitors is always changing the playing field. Ongoing research and changes are critical to stay on top.

Custom
Reporting

Looking for reporting? Our 24/7 SEO dashboard shows you results from our search engine optimization work and keeps in informed.

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Audit Your Website

Derby Theory – Proper SEO wins the race!

You spend hours designing and developing your site to develop what you believe is the best product on the web for your market. You pick out the right photos and colors and may have added videos, a blog and even a social chat room to inspire more use of your site. This is like the trainer who took the young horse and spent years training day and night to produce the fastest horse in the field.

It’s race day (launch day), and you are ready to flip the switch and watch the site take off. You count down the seconds. BANG! The gun goes off, and the gate opens. But you forgot to get a jockey! Your site is ready and willing to take off, but there’s no jockey to guide the horse to the finish line.

The failure to guide is the number one reason for a failed website. The root problem with most web designers is they fail to acknowledge or understand the value of search engine optimization. Every site that is built should have a budget for SEO. The web is not a “build it and they will come” environment.

SteerPoint creates the right jockey for your race to help achieve the right outcome – finish first at the line and on the search results.

Connect the Dots to Your Customers

The most fundamental step in your SEO strategy is finding and implementing the right keywords through keyword analysis. Keywords are critical to search engine optimization because they are what enable the search engine to connect searchers to results. For example, if you were looking for ketchup in the grocery store, you would search the signs for each aisle to find the word “condiments.”

When it comes to search engines, keywords act as the signs that direct searchers to your website. There are certain ways to use keywords to ensure maximum SEO and raise your page’s rank in search, such as proper keyword density and placement. Read on to learn more about using keywords in SEO.


What Are Keywords?

As we discussed above, keywords are the signs that allow people to find your website using search engines. Keywords can be both singular words and phrases, such as “SEO” or “Indianapolis SEO.” Essentially, the keywords that you use on your website should be the types of words and phrases that people use when searching for the content that you offer. Many take advantage of long tail keywords, which are keywords that are longer and more specific. In contrast to head terms, which are more popular and widely used keywords, long tail keywords are less competitive but more often convert to sales.

Keywords cannot just be placed on your website – they must be properly worked into your content naturally and at the right density. When used correctly, keywords improve the ranking of your website and allow it to rank higher on search engine results pages. However, if keywords are overused, search engines may ban you for spam. This will push your website down in rankings and prevent you from attracting new visitors.

Finding the Right Keywords

Finding the right keywords to use on your website involves employing a number of research methods. One way to locate good keywords is to utilize your own customer research. This will help you determine what keywords your customers are using to find your website. You can also do this by using analytics software such as Google Analytics, which will show you some of the keywords that searchers are using to navigate to your website.

There are also many other sources that allow you to do research on keywords, including Google’s Adwords Keyword Planner, Google Insights for Search, Google Trends Keyword Demand Prediction,  and Microsoft Advertising Intelligence. These tools can help you determine what keywords are best for your website.

SEO Agency Indianapolis

Where to Use Keywords

There are many different places on your website where you can utilize keywords. First, keywords should be used in the URLs, title tags, and meta descriptions for your web pages. Second, keywords should be strategically used in your page content. This includes headings, subheadings, and the body copy of each page. In copy, keywords should be used naturally. Having keywords that are relevant and flow in the copy is more important than keyword density; in fact, keyword stuffing, or overusing keywords, will result in a penalty from search engines. Finally, you should also be using keywords in both anchor text and alt text for images.

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