Call Tracking

Match all your inbound calls from offline and online marketing campaigns. Get immediate validation into which marketing campaings are driving leads and which are not.

Analyze Calls

See every call and form leads from your ads, keywords, and campaigns. Compare the performance and gain the insights you need to spark growth.

Track Conversions

Turn more prospects into customers by ensuring that all calls and form leads are always routed to your sales team.

Knowing is Winning

By adding call tracking technology to your digital marketing campaign, you will have better insight into what ads and campaigns generate the most calls. This will allow you to make the necessary adjustments to increase the ROI of your marketing campaign. Call tracking enables you to not only track how many calls you are receiving and where they are coming from, but to also directly track the ad campaigns that catalyze customer calls.

There are many different types of call tracking strategies that your business can implement based upon the individual needs of your company. At SteerPoint, our Indianapolis based digital marketing consultants can help you both determine the best solution for your business and put that strategy into motion.

What is Call Tracking?

What exactly is call tracking? Call tracking is a type of technology that businesses employ to track specific metrics in regard to the phone calls that they receive. Call tracking directly measures the way that our marketing campaigns affect both lead generation and sales.

Essentially, call tracking helps your business see which ad campaigns are really impacting consumers and getting them to make the call and become customers. Call tracking offers insight into more than just customer engagement; it helps businesses see the bottom line of where their ad dollars are seeing the most ROI and what aspects of their marketing campaign need to be improved.

What Can Call Tracking Do?

Call tracking is a tool used to track and analyze phone calls made to a business. It can cover a range of metrics, from basic data on the number of calls received to more advanced tracking associated with specific marketing campaigns and keywords.

More advanced call tracking software allows businesses to assign unique phone numbers to specific marketing campaigns and track the effectiveness of specific keywords. This can be done by replacing the business’s regular phone number with a unique number when consumers search for the business using certain keywords. This allows businesses to see which campaigns and keywords are generating calls and to optimize their marketing efforts accordingly.

Business Benefits

Call tracking can benefit your business in many different ways. First, call tracking is an economical solution that is very easy for your company to implement. Not only is call tracking low in cost, but it also generates a high ROI.

With call tracking, you can both improve your digital marketing campaign through insights and analytics and keep track of calls that you miss. By tracking missed calls, you can turn lost customers into new leads by simply returning their calls. Call tracking software also allows you to record customer calls and utilize them for training and improved customer service.

Preferred Vendor

Not sure where to begin? Contact SteerPoint to discuss and identify what your business needs to succeed and grow.

Contact SteerPoint