At SteerPoint, we also utilize other email marketing systems including Salesforce, Delivra, MailChimp and more. The possibilities of reaching your customer base through email marketing is endless. Not are you able to send unique content, but you’re able to categorize customers’ lists, track your impressions, and create instant promotions all at the touch of a button.Why are Emails Essential to Your Business?
Mobile Friendly
Let’s face it — your consumers are using their smartphones and tablets when they’re viewing your page. An advantage of email marketing is that you send a message directly to your customers’ fingertips.
Branding Opportunities
By streamlining content into emails, you’re enhancing your brand. Your company can relay its message across all platforms and is able to create a unified message and an expanded reach.
Promos and Campaigns
Providing your customers with an electronic coupon incentivizes them to use your products and services ASAP. It’s just like a mailer, but you skip on expensive overhead with shipping. By the same token, you’re able to announce new campaigns for products and services in a breeze.
Cost Effective
Increasing accessibility and reach without much expense can alleviate your marketing budget and help you expand your business in other facets.
Stay Connected
Creating impressions with a customer base that receives they’re information in many different forms can be tricky, but it’s really all about making an effort. One excellent communication avenue is through email marketing. Creating content delivered right to your customer’s inboxes is a great way to be seen.
Drives SEO
By sending emails to your customer base you’re encouraging engagement with your website. This can be through inciting clicks and actions in your email, driving people to your RSS feed and integrating the content of an email into a digestible newsletter for customers to browse. All of these significantly improve SEO.