It’s an overwhelming era to be a marketer and consumer of digital information. The number of channels and devices to consider seems infinite, and the rate of change is only accelerating.
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Google’s May 2022 Core Update Is Here: What It Means for Your Website’s SEO
May was a busy month for major tech players. As of early June, the deployment of Google’s May 2022 Core Update is now officially complete, and many website owners and e-commerce professionals are wondering what it means for their SEO.
Here Are Paid Marketing’s Biggest Risk Factors in 2022
While pay-per-click (PPC) and other paid marketing campaigns continue to be a lucrative source of revenue for businesses around the world, algorithm changes and other developments have certainly altered the digital advertising landscape in recent years.
Email Marketing List – How Should You Go About Getting One
There are a lot of reasons to build a marketing email list and a lot of ways to do it. However, there’s one surefire way an email list will backfire – buying one.
SEO & PPC: Efficient Marketing With a One-Two Punch
The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world.
What are the Pros and Cons of Paid Search Advertising?
Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.
Google Ranking Algorithm and Google Product Reviews
The Google product reviews update is designed to promote review content that is richest in information, including their own product reviews, which will be promoted in its results rankings.
Digital Marketing Fundamentals (And Why They Matter)
The online marketing world is a daunting egg to crack for anyone unfamiliar with all the buzzwords and concepts, but don’t worry—if you can use your social media account, chances are high that you can learn to be an effective digital marketer.
Meta: What It Could Mean for Digital Marketing
The recent announcement of Meta has many people wondering what will happen to Facebook and how this will impact digital marketing. Learn more about this change below.
Email Marketing – A Dying Segment or the Future?
People prefer to get email marketing overall, but there is a disconnect between when they sign up and what they receive which is the issue. It’s truly a love-hate relationship.
There has to be a solution.
How the Latest Google Algorithm Updates Will Affect Your Website
Starting in late June, Google has started to incorporate algorithm updates targeting the user experience. Whether it is load times, user interaction, or layout, all parts of your website will be affected by the change in focus.
The world of digital marketing, including PPC, is a constantly changing landscape, and it takes a certain amount of dedication to stay on the cutting edge of everything that is constantly changing in the background.