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Here Are Paid Marketing’s Biggest Risk Factors in 2022

The Biggest Risks of Paid Marketing in 2022 Keywords to optimize the article for: paid marketing, search engine marketing, sem, pay per click advertising, ppc marketing, risks Paid Marketing in 2022: Understanding the Landscape While pay-per-click (PPC) and other paid marketing campaigns continue to be a lucrative source of revenue for businesses around the world, algorithm changes and other developments have certainly altered the digital advertising landscape in recent years. With these…

SEO & PPC: Efficient Marketing With a One-Two Punch

The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world. Each method is effective, but most marketers prefer SEO over PPC. Discover why it’s smart to run both campaigns together. The Purpose of SEO SEO is a slow process, but it’s worth the effort. There are a few reasons why it’s a necessity…

What are the Pros and Cons of Paid Search Advertising?

Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.

Email Marketing List – How Should You Go About Getting One

There are a lot of reasons to build a marketing email list and a lot of ways to do it. However, there’s one surefire way an email list will backfire – buying one.

Google Ranking Algorithm and Google Product Reviews

The Google product reviews update is designed to promote review content that is richest in information, including their own product reviews, which will be promoted in its results rankings.

Digital Marketing Fundamentals (And Why They Matter)

The online marketing world is a daunting egg to crack for anyone unfamiliar with all the buzzwords and concepts, but don’t worry—if you can use your social media account, chances are high that you can learn to be an effective digital marketer.

Email Marketing – A Dying Segment or the Future?

People prefer to get email marketing overall, but there is a disconnect between when they sign up and what they receive which is the issue. It’s truly a love-hate relationship.
There has to be a solution.

How the Latest Google Algorithm Updates Will Affect Your Website

Starting in late June, Google has started to incorporate algorithm updates targeting the user experience. Whether it is load times, user interaction, or layout, all parts of your website will be affected by the change in focus.

Are PPC Ads Worth It?

The world of digital marketing, including PPC, is a constantly changing landscape, and it takes a certain amount of dedication to stay on the cutting edge of everything that is constantly changing in the background.