Maximizing Your ROI with PPC Advertising
In this blog post, we’ll be sharing some tips and strategies for maximizing your ROI with PPC advertising.
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Navigating the Evolving Landscape of SEO in 2023
In this article, we will discuss the 5 scenarios where you will need an expert SEO in 2023 to help navigate the ever changing world.
Top 5 Digital Marketing Trends in 2023
The digital marketing landscape is constantly evolving, and it can be tough to keep up with all the latest trends. Here are our predictions!
3 Tips to Get Your Website 2023 Ready
As we enter the new year, it’s important to make sure your website is up to date and ready for the challenges and opportunities of 2023. Here are three tips to help you get your website ready for the new year!
How to Choose the Right Digital Marketing Agency
If you are looking for an agency that will work with you for the long term and give you the results you want, here are two key points to keep in mind:
The latest announcement from Google reveals a big new update for its search ranking algorithm: Google Helpful Content Update. This update is designed to help surface more valuable and relevant content.
It’s an overwhelming era to be a marketer and consumer of digital information. The number of channels and devices to consider seems infinite, and the rate of change is only accelerating.
Google’s May 2022 Core Update Is Here: What It Means for Your Website’s SEO
May was a busy month for major tech players. As of early June, the deployment of Google’s May 2022 Core Update is now officially complete, and many website owners and e-commerce professionals are wondering what it means for their SEO.
Here Are Paid Marketing’s Biggest Risk Factors in 2022
While pay-per-click (PPC) and other paid marketing campaigns continue to be a lucrative source of revenue for businesses around the world, algorithm changes and other developments have certainly altered the digital advertising landscape in recent years.
Email Marketing List – How Should You Go About Getting One
There are a lot of reasons to build a marketing email list and a lot of ways to do it. However, there’s one surefire way an email list will backfire – buying one.
SEO & PPC: Efficient Marketing With a One-Two Punch
The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world.
What are the Pros and Cons of Paid Search Advertising?
Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.