Google launched Google AdWords 18 years ago as its premiere platform for creating and managing digital ads. Advertisers have come to love the platform because it provides an efficient way to spend marketing dollars in a way that is highly trackable. Google recently announced that Google AdWords will be no more (sort of). Don’t worry, the platform isn’t disappearing, it’s transitioning into Google Ads. This major change is coming by the end of July 2018. So what aspects are changing and what can we expect in the future from Google?
Creating fake reviews may seem like a quick and easy way to attract customers and boost your business’s local profile, but beware of the consequences. Doing so not only violates Google guidelines, but is actually breaking the law. This practice can also backfire and severely diminish your reputation if consumers suspect fake reviews are being utilized.
The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.
Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.
Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.
If you’ve done any research on social media marketing, you’ve probably already read about the importance of having a social media strategy. A key component of social media strategy involves your company blog. A reputable marketing company understands that search engine optimization through blog content and social media marketing go hand in hand.
On January 11, Facebook’s Mark Zuckerberg announced its algorithm was changing, and that change will have a big impact on brands. Zuckerberg said news feeds would soon contain more content from users’ family and friends and fewer ads. Here’s what you need to know.
Business marketing on Instagram is becoming a necessity. The social network has more than 500 million daily users from every corner of the world. It’s owned by Facebook, so it will continue to evolve and innovate. Experts predict online buying through mobile will make up 45 percent of the total e-commerce market by the end of the decade.
Search engine optimization (SEO) used to be a term that earned blank looks or sounded like marketing mumbo-jumbo. Now businesses view it as a must-have component of their digital marketing strategies. Google’s ever-changing algorithms and updates keep marketers scrambling to stay ahead of the curve.