To succeed at any job or to accomplish any task, you have to have the resources you need available to you when you need them. That seems to be a pretty simple premise. With the health crisis isolations and work-from-home positions being more and more the “normal”, it seems like most major companies are re-thinking what it really means to be a company. We have been thinking and re-inventing as well.
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Planning for 2021: Google Page User Experience
The recently announced Google Ranking factor will not be live until sometime in 2021. However, SteerPoint is already taking these page experience factors into account on the new sites we are building – and, the current client sites we are refreshing and updating.
Top 5 Social Media Trends Your Business Should Be Embracing
Social media marketing is a powerful tool for any business to connect with potential customers. As with any other marketing strategy, new trends and best practices are constantly cropping up, and you may need to update your social media game to stay ahead of the curve. To help you do just that, we’ve compiled some of the top social media trends for businesses in 2018.
Google AdWords Update: Transition to Google Ads
Google launched Google AdWords 18 years ago as its premiere platform for creating and managing digital ads. Advertisers have come to love the platform because it provides an efficient way to spend marketing dollars in a way that is highly trackable. Google recently announced that Google AdWords will be no more (sort of). Don’t worry, the platform isn’t disappearing, it’s transitioning into Google Ads. This major change is coming by the end of July 2018. So what aspects are changing and what can we expect in the future from Google?
Fake Reviews? Ethical Business Practices & Digital Marketing
Creating fake reviews may seem like a quick and easy way to attract customers and boost your business’s local profile, but beware of the consequences. Doing so not only violates Google guidelines, but is actually breaking the law. This practice can also backfire and severely diminish your reputation if consumers suspect fake reviews are being utilized.
Legacy Land Co
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What’s New on Google AdWords
The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.
SEO Is Alive and Well in 2018
Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.
Take Advantage of the Latest Google Algorithm Changes with Your PPC Campaign
Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.