While many use the term “web development” interchangeably with “web design,” the two are actually different aspects of website creation that overlap in many areas. Web design primarily refers to the look of your website and the way that visitors interact with it. Web development consists of what lies in the background – the programming that actually allows the website to run. Despite this distinction, both web development and web design are critical aspects of your website.

All businesses require web development. Web development is especially important for small, local businesses that may not yet have an up and running website. As potential customers become more and more reliant on the web to locate products and services, it is imperative that your small business have an online presence that can be easily found by users. With website development, your small business can grow and generate new business via the web.

Clients tend to spend more time and money on making the site look good than functionality. During the implementation phase, the site’s layout and work flow is identified, and improvements are adjusted to maximize and capture more clients through the website.
At SteerPoint , we offer website development services that work for you. Web development is the backbone of your Indianapolis internet marketing campaign; it is what ensures that your website not only looks good, but is optimized for search engines, allowing it to be found on the web. Our team ensures that the development of your website is intertwined with your SEO campaign. SteerPoint offers both quality web development services as well as website tracking and analysis, which allows us to monitor your website and make improvements in the future. At SteerPoint, we work with your company to ensure that your website meets your needs and exceeds your expectations.