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Getting The Attention Your Business Needs Through Social Media

Successful social media marketing requires a high level of engagement with an audience. Not just any audience will work, however. Today, marketers are more focused than ever on finding social media influencers – individuals with followers who regularly and actively engage with content. A brand that can harness the right influencers has a much higher chance of being seen by its target market. Influencers today are sophisticated. Here are a few tips…

Benefits of Bilingualism for Business

Increasing numbers of business owners and employees are learning a key way to be more successful in their ventures: learning a new language. Scientists, psychologists, and other experts have studied the benefits of becoming bilingual for decades. Those benefits have only increased and become more apparent to greater numbers of people since the twenty-first century began. For example, researchers have found senior citizens who learn second languages are diagnosed with Alzheimer’s disease…

Brain Games and Business: Why You Need Games to Help Your Business Succeed

Everyone likes to play computer games, but most of us think they’re inappropriate in the workplace. In fact, most workplaces block computers from loading games during work hours. Despite this, more business owners are learning that games can actually increase their success in a variety of ways. If you love taking a quick break to play games, read on as we highlight ways these supposedly silly pastimes can benefit you. Gym Memberships…

Ways to Incorporate Minimalist Design into Your Website

Minimalism may be one of the most versatile and enduring trends in technology today. It focuses on the user experience by creating a streamlined visual display that is easy to read and absorb. Any company looking to send a clear, memorable message should incorporate minimalist elements into its web or app designs. Here are some simple and effective ways to start moving your interface towards a minimalist design: Concise writing. Get to…

Using Social Media to Increase Your Business

Not knowing how to use social media properly can make it feel like a liability instead of an asset. Today, we’ll show you a few ways to use social media to increase your business’ popularity and enjoy your work more. Update Consistently Sometimes the less time a task takes, the more likely we are not to do it. A Facebook or Twitter update only takes a few seconds, but many business owners…

Google and Apple Making New Strides in Assistive Technology

Everyone uses technology for different reasons – work, communication, playing games, and simply making life easier. For one segment of the population though, technology is more than a convenient way to get work done and have fun. It’s the key to a fulfilling life. For Americans with disabilities, assistive technology is an absolute necessity. Google, Apple, and other companies have recognized this and now make strides to improve technological options for persons…

Why Multiple Keyword Strategies Matter

Keyword targeting has long been married with the concept of delivering content. If your business specializes in making rabbit hats, then your SEO list might look something like this: Rabbit hat Hat for rabbits Rabbit clothing And so on A popular method of attack has traditionally been to assign a blog or article to every keyword and systematically address each one. This has been an approach to achieve maximum benefits from each…

New SEO Tips from Google You Can Use

These days, most business people know SEO stands for Search Engine Optimization, and they know the basics of how to use it. For example, long-tailed keywords are generally better than short phrases and “keyword stuffing” is no longer kosher. However, as soon as one tip is integrated, a new one appears. Google and other search engines are offering new SEO tips to help marketers in all fields make their websites more successful.…

The Death of Facebook Has Been Greatly Exaggerated

Facebook hit the internet in 2007 and was an instant hit, particularly among millennials. Other social networks such as Google Plus, Twitter, and Instagram followed within a few years and enjoyed similar success. Now however, reports indicate some social media networks, particularly Facebook, may be becoming passé. Today, we’ll examine whether that’s true and what marketers in all fields can learn about their own social media presence from the rumors. Is the…

Facebook Rolling Out Updated Notifications View

Today when you log on to Facebook via your smartphone, you may see your most recent interactions, tagged pictures, invites and a few other notifications when you navigate over to the “notifications” tab. The few relevant updates are about to encompass more relevant information in an easy viewing format. Facebook has not stated when they will be launching their new improvements. When they do, users will enjoy an expanded and more intuitive…

Google Is About to Change the World of Cell Phone Service with Project Fi

Google has finally announced official plans for its new wireless network. The rumor has been circulating for months since it was discovered that Google was holding meetings with several wireless carriers last year. It had seemed that the tech giant has been shopping around for a few years for a wireless piggyback, and now they have found their candidate. On Wednesday, April 23rd, Google announced the widely anticipated wireless service which they’ve…

Something’s Rotten on Your Site: Getting Rid of ROT Content

At SteerPoint, we’re dedicated to bringing you the latest news on trends in Indianapolis SEO and SEO around the world. The most savvy web users can get tripped up when dealing with Google, Bing, or other search engines’ preferences. Small mistakes can leave your website buried among millions of pages – something the Indianapolis SEO experts at SteerPoint want to prevent. One reason websites get buried stems from redundant, outdated, and trivial…