New SEO Tips from Google You Can Use
These days, most business people know SEO stands for Search Engine Optimization, and they know the basics of how to use it. For example, long-tailed keywords are generally better than short phrases and “keyword stuffing” is no longer kosher. However, as soon as one tip is integrated, a new one appears. Google and other search engines are offering new SEO tips to help marketers in all fields make their websites more successful.…
The Death of Facebook Has Been Greatly Exaggerated
Facebook hit the internet in 2007 and was an instant hit, particularly among millennials. Other social networks such as Google Plus, Twitter, and Instagram followed within a few years and enjoyed similar success. Now however, reports indicate some social media networks, particularly Facebook, may be becoming passé. Today, we’ll examine whether that’s true and what marketers in all fields can learn about their own social media presence from the rumors. Is the…
Facebook Rolling Out Updated Notifications View
Today when you log on to Facebook via your smartphone, you may see your most recent interactions, tagged pictures, invites and a few other notifications when you navigate over to the “notifications” tab. The few relevant updates are about to encompass more relevant information in an easy viewing format. Facebook has not stated when they will be launching their new improvements. When they do, users will enjoy an expanded and more intuitive…
Google Is About to Change the World of Cell Phone Service with Project Fi
Google has finally announced official plans for its new wireless network. The rumor has been circulating for months since it was discovered that Google was holding meetings with several wireless carriers last year. It had seemed that the tech giant has been shopping around for a few years for a wireless piggyback, and now they have found their candidate. On Wednesday, April 23rd, Google announced the widely anticipated wireless service which they’ve…
Something’s Rotten on Your Site: Getting Rid of ROT Content
At SteerPoint, we’re dedicated to bringing you the latest news on trends in Indianapolis SEO and SEO around the world. The most savvy web users can get tripped up when dealing with Google, Bing, or other search engines’ preferences. Small mistakes can leave your website buried among millions of pages – something the Indianapolis SEO experts at SteerPoint want to prevent. One reason websites get buried stems from redundant, outdated, and trivial…
Spring has Arrived: Time for a Website Makeover
Spring cleaning is a popular chore this time of year. The snow is gone and the weather is getting warmer. You’ve thought about updating the state of your home, but have you considered the state of your website? A good business owner often reviews their marketing techniques, and they know they need to continually improve their marketing techniques to keep customers interested. Spring is a good time to take a look at…
How Google Plans to Increase Mobile-Friendly Search Results
A big part of maintaining a website is making it as mobile-friendly as possible. Users need to be able to access your pages from cell phones, tablets, and other devices as well as their home computers. Yet, Google reminds us that all information must be accessible whether or not its site is inherently mobile-friendly. According to Google experts, it’s crucial that a website be “configured properly and viewable on modern devices.” For…
How Authors Can Sell Their Books in a Technological World
In 2013, the Borders bookstore chain closed its doors for good. Barnes & Noble closed at least 20 stores in 2014. B. Dalton Booksellers and Waldenbooks used to be found in malls across the country, but now both are defunct. From all appearances, the traditional brick and mortar bookstore is dying, leaving authors and publishers wondering how paperback books will survive in a world dependent on Kindles and Nooks. The good news…
Predictions for SEO Strategies in 2015
Businesses constantly have to adapt their SEO strategies to the changing world of internet marketing. With Google updating its algorithms every year, SEO specialists must stay on top of all the changes if they want to keep their sites’ rankings. Here are some interesting predictions for the upcoming changes in 2015 for internet marketing. Automated Results = Quality Over Quantity The way consumers use their personal technology is changing with artificial intelligence…
Is Instagram a Viable Option for Social Media Marketing?
Businesses that invest in social media marketing may not initially consider Instagram to be a legitimate option for their brand; however, it actually is a great marketing tool when used correctly. Boasting more than 130 million active users every month, Instagram recently made infrastructure improvements geared towards businesses, so you might want to consider implementing the app into your social media marketing campaign. Let Customers Get to Know Your Brand The app…
How Hyperlink Overload Can Kill A Website
On Friday, February 13, Google Webmaster Trends analyst John Mueller said link building can hurt your website. Websites seeking SEO have often built a network of interlocking hyperlinks that are now overloading and killing pages. Content uses anchor texts to cite sources and hopefully get increased traffic through references, but overloading may be a bad thing. Some say 500 links is too many while others say 100 links is the limit. This…
Beyond SEO: Three Growing Internet Marketing Strategies
The internet today is awash with advertising strategies. Search engine optimization and email marketing reign supreme. But what other forms of internet promotion are out there? And are they useful to growing businesses? Here are a few examples of web marketing strategies you may not have thought of. Ad Retargeting. Retargeting has become more and more popular in recent years. It involves utilizing cookies to show visitors to your page additional ads…