“Social media” connotes socialization – for example, posting information, pictures, or memes to engage with friends and business clients. However, social media is not strictly social. It can have several different purposes, so it’s vital to know what types of social media are available and which ones can benefit you most. The majority of social media serves one of two purposes: engagement with clients and SEO improvement.
Engagement With Clients
If you want to engage with current and potential clients, you must go where they go. This often means finding people online before seeing them face to face in your business’ location. To do this, you must make sure you have a presence on popular social media sites such as Facebook, Twitter, Instagram, and Pinterest. Facebook and Twitter rely heavily on posts, so you can use them to keep clients aware of changes in your products or services.
For instance, maybe you’re a doctor with a small family practice, and you’re seeing an increase in heat-based illness. You can use Facebook and Twitter to apprise patients of this and give them tips on staying safe in the sun. Additionally, you can use more pictorially-based sites like Instagram to post photos of heat rash, sunburn, and other skin issues. This helps patients determine how the sun affects their skin and whether they can treat the problem at home or should come into your office.
Of course, social media is not all fun and games. Sometimes you need to use it for Search Engine Optimization, or SEO. SEO increases your site’s visibility on Google and other search engines so that when potential clients search for a business like yours, your site is one of the first listed. Using social media to improve SEO may sound complicated, but it’s much easier than it looks.
For instance, use long-tailed keywords in your Facebook posts or Instagram captions. Rather than using, “Annie Smith Apples,” say, “Annie’s – Your Source for A+ Apples in Wisconsin.” Using your tagline connects users directly to your business and improves SEO. Additionally, an alliterative or otherwise catchy tagline will stick in clients’ heads, making them more likely to search for your business over others.
Another way to improve SEO results through social media is the use of videos, pictures, and other unique content. Computer users want visually engaging content, and they want it quickly. Videos, maps, graphs, and similar content will be more memorable to them than links to pages of text. These links will also point clients to specific aspects of your business. A map will show them how to find you, while graphs and charts can show them your most sought-after services. This can help clients decide whether your services or products are the ones they really need.
Integrating an effective social media plan is easy with the right team. Contact SteerPoint today for more information on getting started.