Customized Social Media Ad Targeting
Putting Your Business In Front of the Right People
For paid social media, we review the social media strategies of your competitors and assess their success. We rank your competitors based on engagement, content strategy, and growth potential. The goal is to identify what your competitors are doing well and apply those strategies to your own social media accounts to grow your audience and increase revenue.
Increasing Brand Awareness
Increasing brand awareness is another benefit of paid social media. By promoting your brand and products on social media, we can help you reach a large and potentially interested audience, helping to raise awareness of your brand and what it offers. Additionally, paid social media allows you to target specific demographics and interests, which can help to further increase the visibility of your brand and products to a relevant audience.
Laser Focused Targeting
Laser focused targeting is another advantage of paid social media. By using advanced targeting options and tools, we can help your business reach very specific groups of people based on a wide range of factors, such as location, age, interests, and behaviors. This allows us to deliver highly targeted ads to your target audience, increasing the chances of a successful campaign.
Cost Effective Strategy
Paid social media can be a cost-effective strategy for businesses of all sizes. By setting a budget and targeting specific audiences, businesses can control their costs and get a good return on their investment. The campaigns can be easily scaled up or down based on the needs and goals of your business, making them a flexible and cost-effective option.
We offer regular reports on your paid social media metrics to track your progress and growth. This includes data on followers gained or lost, post engagements (such as likes, shares, comments, and retweets), and mentions. Each report includes a detailed analysis of the improvements and changes, as well as suggestions for further growth. As a strategic partner, we are committed to supporting the success of your business through our paid social media efforts.
Paid social media can provide a proven return on investment (ROI). By tracking the performance of your campaigns and analyzing the data, we show you how well your ads are performing and determine the ROI of your paid social media efforts. This can help you make informed decisions about your marketing budget and allocate resources effectively to maximize your return on investment.
Channels for Paid Social Media
Facebook is the largest social media platform in the world, with over 2.7 billion monthly active users. This means that businesses can reach a very large and diverse audience through Facebook paid ads. Facebook also offers a range of advertising options, including sponsored posts, display ads, and sponsored stories, which allows businesses to target specific groups of people based on factors such as location, age, interests, and behaviors.
Instagram is a visual social media platform with over 1 billion monthly active users. It is particularly popular with younger users and is an effective platform for businesses that sell products or services with a strong visual component. Instagram offers a range of paid advertising options, including sponsored posts, display ads, and sponsored stories, which allow businesses to reach specific audiences and achieve specific marketing objectives.
LinkedIn is a professional networking platform with over 740 million users. It is an effective platform for businesses that want to reach professionals and decision-makers in specific industries. LinkedIn offers a range of paid advertising options, including sponsored posts, display ads, and sponsored stories, which allow businesses to target specific groups of people based on factors such as job title, industry, and company size.
Define the Marketing Objectives
The first step in any paid social media campaign is to define the marketing objectives. This includes SteerPoint identifying the target audience, determining the desired outcome of the campaign, and setting clear and measurable goals.
Research the Target Audience
The next step is to research the target audience to better understand their needs, interests, and behaviors. SteerPoint will analyze data from social media platforms, conducting market research, and narrow down your target audience.
Develop the Campaign Strategy
Once the marketing objectives and target audience have been defined, we will develop a campaign strategy that outlines the tactics and messages that will be used to reach the target audience. This may include creating an ad calendar, identifying the social media platforms that will be used, and determining the budget for the campaign.
Create the Ad Content
The next step is to create the ad content for the campaign. We have an in-house design team that creates custom assets for your social media advertising. Our creativity immediately captivates your target audience in today’s information overload and becomes a call to action, driving the right people towards your brand.
Set Up & Launch the Campaign
Once the ad content has been created, we will set up the campaign on the relevant social media platforms and launch it. This will involve creating ad groups, setting targeting options, and finalizing your budget.
Monitor & Analyze the Results
The final step is to monitor and analyze the results of your campaign. This will involve tracking the performance of the ads, analyzing data such as clicks, impressions, and conversions, and adjusting the campaign as needed to optimize its performance.