It Takes Time to See SEO Results
In today’s world, information is available with the click of a button. With news cycles flowing 24-hours a day, we can access books, movies, and television shows instantaneously. However, not everything on the internet happens this quickly. When meeting with potential clients, at SteerPoint, we are often asked, “Will I see changes within the next few days?” If you are starting a social media marketing campaign, SEO campaign, or reputation management project, it…
YouTube: The Overlooked Social Media Marketing Tool
When someone mentions social media, what do you think of? Facebook, Twitter, Instagram and LinkedIn? YouTube is also considered a social media outlet that has billions of regular users worldwide. Why not use this vehicle to reach your visual audience online? Compelling videos can give your business attention and bring in new customers in a unique and powerful way. YouTube is an inexpensive way for small businesses to drive customers to their…
Ditch the Duplicates and Improve SEO Content
It may be January, but many people are already thinking about spring cleaning. You should be, too – for your computer, that is. Business owners often have trouble in the new year because their sites have SEO problems such as duplicate content. A few simple solutions can clean up your computer and make it easier for search engines to recognize you, whether you own a small business, are a corporate CEO, or…
Google Warning: Your Website Must Be Mobile Friendly
Anyone who wants to stay in the online marketing game as a relevant player must develop mobile-friendly sites. Google has been sending out notifications to non-mobile friendly sites on a massive scale. Until recently, being mobile friendly was a highly encouraged option, but not required to develop rankings in Google’s search. Now, it appears that Google is sending a message that seems to very clearly indicate that a mobile ranking algorithm might…
Google Search Features Brand Social Media Buttons
If you’re accustomed to looking primarily to the first couple of results on Google’s list, you may not have noticed the change to the “knowledge graph” on the right-hand side. Anytime you search for a company now, you’ll see their social media profiles displayed as buttons below the relevant company information. The snapshot of information is a quick and efficient way to access information about a company’s demographics and online presence. Until…
Find out What Big Data is and How it Drives Profit
Many are wondering if “Big Data” is just another corporate buzzword, all sizzle and no steak. For many who utilize the term, it is just a way to try to dazzle clients with fancy terminology. Many clients do not even realize the sheer amount of data about their customers they have. Their marketing firms probably don’t either. Here is what Big Data is and how it is used to derive the highest…
An SEO audit is a complete review of a business’s current SEO campaign, from keyword use to inbound links, code structure, domain valuation, and on page content. SEO audits help businesses improve their search engine rankings because they show both what is working for a website and what needs to change. With an SEO audit, you can also determine if there are any factors hurting your rankings. A full SEO audit involves…
The Top 5 Things Your Website Needs
Most companies now rely on websites to provide customers with contact information, a list of services offered, company history, and all of the basic information a potential client might need. The website often acts as advertising, customer service, company résumé, catalog, and checkout counter all at once. So how do you make your website the best looking and highest quality site possible? Below are the top 5 factors to take into consideration…
Responsive vs. Adaptive Web Design
One of the big technological advancements for many companies over the past year was ensuring their websites were updated to be viewed from different types of internet devices. Five years ago, most company websites were only ever viewed from desktop and laptop computers, so sites were created for computer screen resolutions and settings. With the advent of the iPhone, the iPod touch, the Android phone, the iPad, the Kindle, and various other…
Google Leads the Push for Mobile-Friendly Sites
When something changes on the internet, there is usually a familiar name leading the charge, facilitating the movement, or assisting in the process. That name is almost always Google. When it comes to the push for mobile-friendly websites, it should come as no surprise that Google has decided to lend a helping hand. Google Developers and Mobile-Friendly Sites Google understands that internet usage is becoming increasingly interconnected with mobile devices. While desktops…
3 Ways to Prepare Your Website for Black Friday
Whether you’re selling a product online or driving traffic to your brick and mortar store, it’s essential to prepare your business website for Black Friday. Why, you ask? For starters, your holiday marketing efforts will provide a larger return. In 2013, Black Friday sales neared $2 billion, and prepared brands reaped the most sales. Discover why you need to prepare your website and how to do it by reviewing the following tips.…
2014 Year End Social Marketing Trends
Online social marketing is a marketing branch that’s constantly in flux, so it’s not wise to base a social media strategy on trends from the beginning of 2014. With the year coming to a close and holiday season in full gear, it’s a great time to take a look over the most prominent social marketing points that are currently trending with the masses. Here are some pointers for making your holiday social…