Spring has Arrived: Time for a Website Makeover
Spring cleaning is a popular chore this time of year. The snow is gone and the weather is getting warmer. You’ve thought about updating the state of your home, but have you considered the state of your website? A good business owner often reviews their marketing techniques, and they know they need to continually improve their marketing techniques to keep customers interested. Spring is a good time to take a look at…
How Google Plans to Increase Mobile-Friendly Search Results
A big part of maintaining a website is making it as mobile-friendly as possible. Users need to be able to access your pages from cell phones, tablets, and other devices as well as their home computers. Yet, Google reminds us that all information must be accessible whether or not its site is inherently mobile-friendly. According to Google experts, it’s crucial that a website be “configured properly and viewable on modern devices.” For…
How Authors Can Sell Their Books in a Technological World
In 2013, the Borders bookstore chain closed its doors for good. Barnes & Noble closed at least 20 stores in 2014. B. Dalton Booksellers and Waldenbooks used to be found in malls across the country, but now both are defunct. From all appearances, the traditional brick and mortar bookstore is dying, leaving authors and publishers wondering how paperback books will survive in a world dependent on Kindles and Nooks. The good news…
Predictions for SEO Strategies in 2015
Businesses constantly have to adapt their SEO strategies to the changing world of internet marketing. With Google updating its algorithms every year, SEO specialists must stay on top of all the changes if they want to keep their sites’ rankings. Here are some interesting predictions for the upcoming changes in 2015 for internet marketing. Automated Results = Quality Over Quantity The way consumers use their personal technology is changing with artificial intelligence…
Is Instagram a Viable Option for Social Media Marketing?
Businesses that invest in social media marketing may not initially consider Instagram to be a legitimate option for their brand; however, it actually is a great marketing tool when used correctly. Boasting more than 130 million active users every month, Instagram recently made infrastructure improvements geared towards businesses, so you might want to consider implementing the app into your social media marketing campaign. Let Customers Get to Know Your Brand The app…
How Hyperlink Overload Can Kill A Website
On Friday, February 13, Google Webmaster Trends analyst John Mueller said link building can hurt your website. Websites seeking SEO have often built a network of interlocking hyperlinks that are now overloading and killing pages. Content uses anchor texts to cite sources and hopefully get increased traffic through references, but overloading may be a bad thing. Some say 500 links is too many while others say 100 links is the limit. This…
Beyond SEO: Three Growing Internet Marketing Strategies
The internet today is awash with advertising strategies. Search engine optimization and email marketing reign supreme. But what other forms of internet promotion are out there? And are they useful to growing businesses? Here are a few examples of web marketing strategies you may not have thought of. Ad Retargeting. Retargeting has become more and more popular in recent years. It involves utilizing cookies to show visitors to your page additional ads…
It Takes Time to See SEO Results
In today’s world, information is available with the click of a button. With news cycles flowing 24-hours a day, we can access books, movies, and television shows instantaneously. However, not everything on the internet happens this quickly. When meeting with potential clients, at SteerPoint, we are often asked, “Will I see changes within the next few days?” If you are starting a social media marketing campaign, SEO campaign, or reputation management project, it…
YouTube: The Overlooked Social Media Marketing Tool
When someone mentions social media, what do you think of? Facebook, Twitter, Instagram and LinkedIn? YouTube is also considered a social media outlet that has billions of regular users worldwide. Why not use this vehicle to reach your visual audience online? Compelling videos can give your business attention and bring in new customers in a unique and powerful way. YouTube is an inexpensive way for small businesses to drive customers to their…
Ditch the Duplicates and Improve SEO Content
It may be January, but many people are already thinking about spring cleaning. You should be, too – for your computer, that is. Business owners often have trouble in the new year because their sites have SEO problems such as duplicate content. A few simple solutions can clean up your computer and make it easier for search engines to recognize you, whether you own a small business, are a corporate CEO, or…
Google Warning: Your Website Must Be Mobile Friendly
Anyone who wants to stay in the online marketing game as a relevant player must develop mobile-friendly sites. Google has been sending out notifications to non-mobile friendly sites on a massive scale. Until recently, being mobile friendly was a highly encouraged option, but not required to develop rankings in Google’s search. Now, it appears that Google is sending a message that seems to very clearly indicate that a mobile ranking algorithm might…
Google Search Features Brand Social Media Buttons
If you’re accustomed to looking primarily to the first couple of results on Google’s list, you may not have noticed the change to the “knowledge graph” on the right-hand side. Anytime you search for a company now, you’ll see their social media profiles displayed as buttons below the relevant company information. The snapshot of information is a quick and efficient way to access information about a company’s demographics and online presence. Until…