If you’ve never created a website before but are doing so now, you probably know it can be somewhat overwhelming. Learning code, choosing graphics and finding content that keeps readers engaged is enough to make anyone’s head spin. Considering all that, does every website need a blog? Current trends would indicate they do, and here’s how a blog can help you.
Blogs Make Your Content More Authoritative
“Blog” is short for “weblog,” or an online-based journal where you write about your experiences. As a business owner, you have plenty of authoritative experience related to your product or service, and you can use a blog to express that authority. For example, if you’re a private investigator with a blog, keep updated on the latest lock systems, surveillance tools, and access control devices. Then, share these with your readers, emphasizing how they help people stay safe. If you’re a freelance writer jumpstarting your career, try writing about how to find a good writing coach or service. Post some of the key ways you’ve learned to make money doing what you love.
Blogs Can Help SEO Issues
Many websites have SEO issues such as duplicated or old content, broken links, and vague keywords. These elements hurt business owners, especially since Google algorithms like Panda and Penguin are made to sniff out low quality content and “punish” websites that use it. As you blog, you’ll learn how to polish your content. Free blogging sites like WordPress can show you information like the search terms people use to reach your blog, which can help you choose new keywords. You’ll also learn what title tags and meta descriptions are and the best ways to use them.
Blogs are Great Promotional Tools
If you own a business, it’s easy to get caught up in thinking and writing about yourself – your products, your services, your advantages, and so on. While self-promotion is good, too much of it can bore readers and make them think you’re a snob. Blogs are a great way to promote yourself within a larger context. For example, you wouldn’t put information about the charity your HVAC business supports on the page about your services. However, a blog is the perfect place to do that. Non-self-promotional topics give readers something new to focus on, humanize your business, and help make you part of the community.
Blogs are Fun
Finally, a great reason to have a blog is that they’re fun. On a blog, you can write less formally than you would for a business page. You can discuss your passion for the business, your creative new ideas, or even “bloopers,” like the early 1970s furniture you ordered for your coffee shop that turned out to be monstrosities. Readers will feel like they’re experiencing the business with you and are likely to visit in person.
If you need help with your website blog, contact us at SteerPoint.