Our Blog

We can help sell a lot of socks!

We have a pretty strict practice at Steerpoint; we rarely disclose the names of our SEO clients.  Nor do we ever represent two competitors in the same industry, who are marketing to the same geography. Our intent is to not give our client’s competitors too many clues about the sources of their search success and the tactics involved with achieving it.  These practices make bragging about happy clients and creating specific case-studies

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Design that enhances the organizational flow

Today, there are vending machines that stock most anything you can think of.  Just don’t expect to buy safety glasses and candy bars from the same high-tech portal. With products placed in companies like Facebook, Logitech and other Fortune 500 companies, Steerpoint Design client, IVM is an emerging expert in Supply Distribution Vending and Vending Service Management.  However, this global company has two distinct sets of customers – with two set of

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If you cannot measure it…you cannot manage it.

An old sales manager used to drill that into my head. I thought of that recently when we decided to let a client contract expire with a business in the home improvement industry.   While that might sound odd – to resign a piece of business in a slogging economy – a bit of explanation is in order. Unlike many other media, good internet marketing measures nearly everything.  This wealth of information is

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Barber Cabinets

If you are looking to transform your home with beautiful, new, cabinetry look no further than Barber Cabinets. The custom cabinetry manufactured out of this central-Indiana provider is nothing less than exquisite, exceeding each client’s expectations. Barber Cabinets, situated in the heart of Indianapolis, is a leading provider of affordable, custom-made cabinets perfectly suited for any room in the home while consistently fulfilling their family tradition of style, quality, and value. Over

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Fortune 500 Companies Using WordPress

There comes a time in every business owners journey when they must decide how to best create an internet presence, usually in the form of a website. A lot of these decisions result in the acquisition of a fast and efficient Content Management System (CMS). A CMS is a platform that allows the owner to publish content online while having access to tools necessary for creating and modifying fresh or existing material.

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The Google Penguin Update 101

Black hat SEO tactics include strategies like cloaking, hidden text, doorway pages, keyword stuffing, interlinking, and duplicate sites. A lot of these techniques are illegitimate and they seek to optimize search-ability while unfairly cheating the system. These strategies create an uneven playing field for the entire web. Google has rolled out a new update known as the “Penguin” which will seek to discourage and penalize the page rank of sites who allow

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Architectural Brick and Tile

Architectural Brick and Tile has been providing top of the line products for nearly 50 years with satisfied customers through out Indiana. The diverse products include brick, concrete and clay pavers, exterior and custom carved stone, porcelain, glass, ceramic, and metal tile, masonry thin veneers, retaining walls, hardwood and an array of decorative accents. Whether you are redecorating your interior, designing the home of your dreams or creating your very own outdoor

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Thing are Improving in Home Improvement

We recently took several laps around the Indiana State Fair Grounds buildings visiting with some new clients and gauging the optimism of the entrepreneurs in the home improvement industry.  Things seem decidedly brighter this year and we have picked-up several clients recently that work in residential remodeling and refinishing.  It makes some logical sense. American’s seem to be stepping-up and spending more on home improvements for the first time since 2006 –

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SOPA and PIPA will do more harm than good!

SteerPoint believes in fighting internet piracy and going after counterfeiters, but SOPA and PIPA will do more harm than good. SOPA and PIPA would allow the blocking of web sites without due process or prior judicial oversight. Search engines could be required to remove blacklisted web sites from their results. Also, many internet companies that allow users to post information would have to review everything users post or risk facing expensive litigation.

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