Part III: What Does Organic Marketing Mean and Why Should I Pay for It?
What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.
Identifying and Setting Realistic Expectations for Digital Marketing
One reason we are penning this series at the beginning of the year is to help you better understand what it is exactly you are buying when you commit to a relationship with a digital marketing agency.
In our last article, we touched on how you should budget your marketing dollars. Cost aside, the reason you engage in digital marketing in the first place is for results. And the first step in getting the best results is setting realistic expectations.
Debunking the Myth: Is Internet Marketing Cheap and Easy?
Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?
From a content generation perspective, the concept of writing for humans versus search engines merits a conversation. We here at SteerPoint added an in-house content generation department to our long list of services, and now offer personalized blogging and writing services for our clients.
Why Should I Use Keywords to Name my Pages?
Being found on the web involves many components working in sync to produce strong SEO results. Much of what a search engine craves when reading pages is keyword-based. Even as algorithms have gotten more complicated, the fundamental basis of many SEO searches emphasizes keywords.
When Is It Time For Me To Update My Website?
Businesses around the country are spending more money each year to enhance their online personas. Be it through social media, blogs, or fresh web design, making tweaks and updates are essential in putting out a modern, up-to-date image for users to view. Although this might not seem like your top priorities in 2016, it should be.
How Much Should I Budget for Social Media Ads?
December and January are two crucial months in developing a successful first quarter and, more importantly, a full fiscal year in 2016. Why, you ask? Well, beyond closing out your year strong and sticking to your 2015 plan, the winter months are perfect for budgeting. Resources, labor, and supplies – all your expenses should be properly tracked and forecasted to get your year started right. Any business looking for growth or to…
Is My Small Business Website Design SEO Friendly?
Putting together a list of things to do when building your website from scratch or rehabbing your old one can be extensive. Figuring out what to put on your banners, writing content for pages, implementing a functional online store — all of these are integral in constructing a functional web portal. But beyond the physical design of your website, it’s essential to focus on doing your best to get noticed on search…
Why Should a Business Use Social Media?
By now you probably know it’s essential for your business to engage in the ever-growing sector of Social Media. Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, Houzz, etc. — the list grows each year. If you ever start to feel like you are succumbing to something you don’t need, use this post as reinforcement as to why social media is essential to your business now and in the future. Posting to social media and updating…
Should I Update my Website Content on a Regular Basis?
Your website is your business’s window into your world. It gives you a chance to look like your industry’s source for information online, separating yourself from your competitors. Success rides on the image your company projects, and much of that is based on your pages’ content. SteerPoint offers a number of services for your business to shine online, including Search Engine Optimization, Social Media Campaigning, and Website Traffic Analysis. One very important…
Black Friday Means Big Business For Your Website
The biggest days of the year for e-commerce is headed to your website, and you need to make sure your storefront is properly stocked and fully functional before letting any customers in. That’s right, Black Friday and Cyber Monday are just around the corner. While brick-and-mortar stores are temping out clerks for the holiday season and stocking up on extra inventory, you too should take basic precautionary measures to guarantee your website…
Google Penguin Update Announced
Google Penguin is the name given to an April 2012 algorithm update that helps companies avoid link schemes. A link scheme basically takes out any real benefit to search engine users, as links are generated in the name of altering the perception of a site’s quality by ranking higher on the search engine. SteerPoint has helped companies like yours optimize their web exposure through SEO, Social Media, Strategic Planning and Content for…