Is My Small Business Website Design SEO Friendly?
Putting together a list of things to do when building your website from scratch or rehabbing your old one can be extensive. Figuring out what to put on your banners, writing content for pages, implementing a functional online store — all of these are integral in constructing a functional web portal. But beyond the physical design of your website, it’s essential to focus on doing your best to get noticed on search…
Why Should a Business Use Social Media?
By now you probably know it’s essential for your business to engage in the ever-growing sector of Social Media. Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, Houzz, etc. — the list grows each year. If you ever start to feel like you are succumbing to something you don’t need, use this post as reinforcement as to why social media is essential to your business now and in the future. Posting to social media and updating…
Should I Update my Website Content on a Regular Basis?
Your website is your business’s window into your world. It gives you a chance to look like your industry’s source for information online, separating yourself from your competitors. Success rides on the image your company projects, and much of that is based on your pages’ content. SteerPoint offers a number of services for your business to shine online, including Search Engine Optimization, Social Media Campaigning, and Website Traffic Analysis. One very important…
Black Friday Means Big Business For Your Website
The biggest days of the year for e-commerce is headed to your website, and you need to make sure your storefront is properly stocked and fully functional before letting any customers in. That’s right, Black Friday and Cyber Monday are just around the corner. While brick-and-mortar stores are temping out clerks for the holiday season and stocking up on extra inventory, you too should take basic precautionary measures to guarantee your website…
Google Penguin Update Announced
Google Penguin is the name given to an April 2012 algorithm update that helps companies avoid link schemes. A link scheme basically takes out any real benefit to search engine users, as links are generated in the name of altering the perception of a site’s quality by ranking higher on the search engine. SteerPoint has helped companies like yours optimize their web exposure through SEO, Social Media, Strategic Planning and Content for…
Business Blogging for Your Company
In the evolution of internet marketing a major constant has been the importance of communicating your company’s message to consumers. Between social media, emailing and paid ads, many companies neglect one of the best practices to interact with customers: creating and maintaining a blog. SteerPoint offers solutions to help your business optimize its online marketing potential. We have a full portfolio of of SEO and Web Design clients, and a segment of…
Making Social Media Work for You
These days, almost everyone uses social media. Facebook, Twitter, Pinterest, and Instagram are all popular. Thanks to them, you can find out what people across the country and the world are doing, saying, and thinking even if you’ve never met them before. Businesses can benefit from social media, too, but many business owners aren’t sure how to make social media accounts work for them. In fact, some entrepreneurs are hesitant to use…
What a “Dislike” Button on Facebook Would Mean for Your SEO
Everyone’s universal, instant reaction is to enter a fit of panic when sweeping changes are made on social media. Remember last year when you updated Twitter on your phone, and suddenly you found tweets from someone you never followed on your timeline? Or when Facebook launched its own clickable hashtag the year before? From a user’s perspective, when a change takes place it feels Earth shattering. But the lasting effects on alterations…
PPC Mistakes That May Ruin Your Campaign
Pay Per Click (PPC) advertising is becoming a big thing in business. However, you may not be using the tools provided to their fullest extent, making your campaign fall flat. Here are four common PPC mistakes: 1. Keyword Issues Whether your keywords aren’t focused enough or are too narrow, you may not be using the right settings for your campaign. Before you launch, decide how broad the keywords should be to get…
Will a Different Domain Name Enhance my SEO Strategy?
Some companies lately have been using their brand names as a top level domain (TLD) to enhance their search engine rankings as part of their SEO strategy. The idea behind the switch being that Google algorithms might treat the unique names differently. Typically, top level domain names use conventions based on the content type. Most content is filed under a “.com” domain name, but some educational sites use “.org” and government sites…
When You Should Consider Changing Your Logo
Google has recently announced a change to its logo, using the familiar four color palate combined with a san-serif font. Whether you like Google’s new look or not, there are considerations any business should make before updating its brand. This is not a process to be done on a whim, because your logo is probably the most identifiable feature of your enterprise. While customers might not convert based on this symbol, it’s…
Low Conversion Rates? This Could be Why
Conversion rates are crucial to determining how well your marketing efforts are faring. Usually, getting traffic to your website isn’t much of a problem for business.