What separates us from other SEO firms is our process in helping your site increase rankings.
We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time. After creating this foundation, we pay close attention to your site and make necessary adjustments that help your search engine rankings increase. Sprinkle in a constant stream of content and social media, and your campaign is in full bloom.
We refer to this strategy as organic marketing, or organic SEO. Organic SEO describes how a company’s search results are obtained naturally on a search engine results page (SERP). We use keyword analysis, page links, and metatags (among others) to help you achieve your goals.
Organic marketing differs from paid listings on Google in that it’s more cost-effective. But it also takes longer to develop, as the fruits of your labor will pay off over time. Instead of constantly reverting back to pay-per-click campaigns with Google Adwords, you set yourself up for permanent success at the top of SERP when you incorporate a strategy for organic marketing.
Clients get hung-up on not seeing instant results. We measure our growth incrementally. As we continue to nurture your site, we see increases in vital statistics like unique visitors and bounce rate. This lets us know our strategy is working. As these changes take effect, Google likes your site more, and your ranking increases.
You will likely not see high volume results in your first week or month. Organic marketing campaigns take time to mature. We set the expectation that what we do isn’t a quick score, and that you’re phone won’t be ringing off the hook as soon as we sign a contract. We have a portfolio of clients who have stayed patient with our strategy and now turn away business because they are too busy. If this happens, they are also able to scale back marketing money and grow to accommodate demand.
SteerPoint is a full-scale digital marketing agency, so if you do decide to initiate a marketing campaign, our expert staff can help. Be sure to give us a call to discuss your 2016 marketing budget. Thanks for reading!