Being found on the web involves many components working in sync to produce strong SEO results. Much of what a search engine craves when reading pages is keyword-based. Even as algorithms have gotten more complicated, the fundamental basis of many SEO searches emphasizes keywords.
For SEO purposes, a keyword describes the content of your web page. It’s essentially a shortcut that sums up a page. The inclusion of keywords, along with many other variables, help search engines match the best pages to a search query.
There are many places to find and hide keywords on a web page — within your content, tags, domain names, and more. Because of increased components that go into the algorithm — social media, images, frequent updates — some people will argue keywords are less important than they were in the early stages of search engines. But evidence remains that placing keywords in prominent positions of pages is a great way to increase rank.
One of the best positions for a keyword is in the URL itself. Naming pages involves customizing the URL structure, which is what browsers use to retrieve any published resource on the web. Included in a URL is a path, starting from the protocol (http://), domain names, folders, pages, and so on. A URL should be constructed with relevant keywords specific to the page being read.
Here are some best practices in how to properly index your pages and make sure you’re putting your best foot forward in being found:
— Naming pages strictly by keywords isn’t the best way to generate higher page ranks. Give honest, concise titles to your page including keywords. Don’t title your page with optimization in mind by forming fragments. Everything from top to bottom of the page should mesh together.
— Similar to what we touched on before, fragments, misspellings, and uneven case sensitivity all can hinder your SEO.
— Avoid contractions, as apostrophes might be difficult to index and might look like bad in the eyes of a search engine.
The lesson to be learned in this post is to get the most out of naming of pages with smart, strategic keywords. Nearly 100% of pages that rank on Google’s first few pages contain keywords in the title, so do your due diligence in when using keywords in the name. And always remember if you have any SEO questions or are in need of consultation, our team of experts are ready to answer the call.