Which Hosting Is Right for You?
Setting up your site involves crucial decisions on a number of different items. You must select the right platform, appropriate tags and best technologies to support your site. But one of the most important steps in creating a functional site is choosing the right host.
4 Major Problems With Your SEO Partner and How To Correct Them
Think your SEO provider is engaging in foul play? Your instincts might prove you correct. Confirming those suspicions might be difficult, but if you notice your SEO company making these mistakes below, it’s probably time to make a switch.
Responsive Design – Now or Never
Big news in our industry: in their upcoming algorithm rollout, Google will be bolstering their rankings even more to mobile-friendly sites. This announcement comes some 14 months after Google’s first announcement it would be penalizing sites without proper responsive design and other user-friendly mobile elements. Hopefully, you’ve gotten this far in the article and have nothing to worry about. But if you don’t know what we’re talking about, listen up.
SteerPoint Named a Constant Contact Certified Solution Provider
As a Certified Solution Provider, the staff at SteerPoint has completed the Constant Contact Certification Program which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.
Instagram Changes their Algorithm — Will It Affect Their Coolness?
Photo-sharing app Instagram has made major changes to how it’s users will view content moving forward. According to Instagram, the problem is that users aren’t seeing 70% of their followers posts. To fix this, they’ve decided to base the order of their users’ feed on a complicated algorithm determined by who they follow, how many likes certain pictures receive, and more.
Are You Using Whitespace to Get Your Point Across?
Browse websites and you will find many different design concepts. Some sites have clashing colors and busy content to visually white_spacestimulate a user; others smother you with pictures and videos. But in the minds of many users, the best designs are based on simple principles. And, in our opinion, the best way to implement those simple principles is to utilize whitespace.
Google Eliminates Text Ads on Sidebar
If you logged onto Google from your desktop computer and executed a search, you might have noticed something a little different these past couple weeks. Gone are Pay-Per-Click ads on the right side of SERPs, and in its place is a large blank space.
Be Prepared for Targeted Political Ads This Election Cycle
As our world continues its swift shift into a digital world where advertisers know you better each passing day, it’s only logical that there will be a heavy emphasis on targeted marketing for the 2016 elections. And with Super Tuesday, your digital feeds are about to be inundated with personalized ads based on your preferences.
How Improving Navigation Can Improve Your Website for Best SEO Practices
Practicing good SEO for your website involves plenty of components — proper tags, fresh content, responsive design, etc. One very basic and important element that gets neglected when a designer focuses on other peripheral bells and whistles is the website’s navigation.
Why Email Marketing is So Important
With the emergence of content marketing and social media, it’s important to not neglect the power of a great email campaign. At SteerPoint, we provide customized marketing solutions for businesses of all sizes. Our team of experienced professionals are happy to work with your company on creating an effective plan for 2016.
Tracking Brick-And-Mortar Sales with Digital Marketing Leads
Up until recently, it’s been difficult for physical stores to determine from where sales of specific products were sourced. It’s understood that the majority of products purchased at malls and retail stores were researched online before a consumer would walk in and buy them. No longer are people making impulse buys willy nilly — people do their homework before committing to a purchase. It doesn’t matter if that product is a part to a car or a boutique t-shirt.
Part IV: How Does a Digital Marketing Agency Justify Their Costs
Proper education on products and services provided is key to establishing a partnership with our clients. Often times, the biggest hang-up in negotiating a contract is price, and understandably so. Stomaching anything that costs thousands of dollars shouldn’t be easy! But often times, businesses think products and services should cost less than what they do.