Be Prepared for Targeted Political Ads This Election Cycle
As our world continues its swift shift into a digital world where advertisers know you better each passing day, it’s only logical that there will be a heavy emphasis on targeted marketing for the 2016 elections. And with Super Tuesday, your digital feeds are about to be inundated with personalized ads based on your preferences.
How Improving Navigation Can Improve Your Website for Best SEO Practices
Practicing good SEO for your website involves plenty of components — proper tags, fresh content, responsive design, etc. One very basic and important element that gets neglected when a designer focuses on other peripheral bells and whistles is the website’s navigation.
Why Email Marketing is So Important
With the emergence of content marketing and social media, it’s important to not neglect the power of a great email campaign. At SteerPoint, we provide customized marketing solutions for businesses of all sizes. Our team of experienced professionals are happy to work with your company on creating an effective plan for 2016.
Tracking Brick-And-Mortar Sales with Digital Marketing Leads
Up until recently, it’s been difficult for physical stores to determine from where sales of specific products were sourced. It’s understood that the majority of products purchased at malls and retail stores were researched online before a consumer would walk in and buy them. No longer are people making impulse buys willy nilly — people do their homework before committing to a purchase. It doesn’t matter if that product is a part to a car or a boutique t-shirt.
Part IV: How Does a Digital Marketing Agency Justify Their Costs
Proper education on products and services provided is key to establishing a partnership with our clients. Often times, the biggest hang-up in negotiating a contract is price, and understandably so. Stomaching anything that costs thousands of dollars shouldn’t be easy! But often times, businesses think products and services should cost less than what they do.
Part III: What Does Organic Marketing Mean and Why Should I Pay for It?
What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.
Identifying and Setting Realistic Expectations for Digital Marketing
One reason we are penning this series at the beginning of the year is to help you better understand what it is exactly you are buying when you commit to a relationship with a digital marketing agency.
In our last article, we touched on how you should budget your marketing dollars. Cost aside, the reason you engage in digital marketing in the first place is for results. And the first step in getting the best results is setting realistic expectations.
Debunking the Myth: Is Internet Marketing Cheap and Easy?
Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?
From a content generation perspective, the concept of writing for humans versus search engines merits a conversation. We here at SteerPoint added an in-house content generation department to our long list of services, and now offer personalized blogging and writing services for our clients.
Why Should I Use Keywords to Name my Pages?
Being found on the web involves many components working in sync to produce strong SEO results. Much of what a search engine craves when reading pages is keyword-based. Even as algorithms have gotten more complicated, the fundamental basis of many SEO searches emphasizes keywords.
When Is It Time For Me To Update My Website?
Businesses around the country are spending more money each year to enhance their online personas. Be it through social media, blogs, or fresh web design, making tweaks and updates are essential in putting out a modern, up-to-date image for users to view. Although this might not seem like your top priorities in 2016, it should be.
How Much Should I Budget for Social Media Ads?
December and January are two crucial months in developing a successful first quarter and, more importantly, a full fiscal year in 2016. Why, you ask? Well, beyond closing out your year strong and sticking to your 2015 plan, the winter months are perfect for budgeting. Resources, labor, and supplies – all your expenses should be properly tracked and forecasted to get your year started right. Any business looking for growth or to…