4 Major Problems With Your SEO Partner and How To Correct Them

Think your SEO provider is engaging in foul play? Your instincts might prove you correct. Confirming those suspicions might be difficult, but if you notice your SEO company making these mistakes below, it’s probably time to make a switch.

Problem: Misguided Menu
Piecemealing together a list of tasks with set prices for each task isn’t wise. SEO service can’t be measured a bar tab. The methodology is far more comprehensive than “task one costs x dollars, task two costs y dollars. Oh, and this month we did tasks three multiple times, so now you owe us extra.” A good SEO firm understands that achieving high rankings is dealt with more nuanced pricing — not a Chinese menu of sorts.
Solution: Work with a company who agrees to full-service marketing and lengthy terms. Results don’t happen overnight, and the expectation should be that your relationship with your SEO firm will take time. Agreeing to annual or monthly terms should make you feel comfortable that your SEO firm will do whatever it takes to make you see results — not try to profit off of activity.

Problem: Promises
Be suspicious of anyone that guarantees you results. The word “guarantee” is very dangerous, as nothing is guaranteed. A company who makes big promises usually doesn’t have the results to SEOsubstantiate their claims, so signing up with one will only leave you disappointed in the end.
Solution: Determining a reasoned and measured plan with baseline goals is critical. Companies that adhere to smaller goals on the outset of a relationship understand that reaching those smaller goals are the most important tasks at hand. If someone promises you they’ll get you to the top, usually they are sweating how they’ll do it. If a company tells you a plan and they follow it, then you know that you’ve chosen correctly.

Problem: Clunky Content
Ever make your way onto a page and notice repetitive words and don’t make much sense when read aloud? Well, when a sketchy company tells you they’ll complete your content, they aren’t writing it for your audience — they’re writing for robots to rank your site higher. Google has adapted multiple times since clunky content was passable. Now, the algorithms are sophisticated to sniff these out.
Solution: A good digital marketing agency will employ someone to help you get the message out there and make sure your content counts. Excessive blogs on irrelevant topics are a thing of the past, so partner with a company who understands the power of the written word in the context of SEO.

Problem: No Tracking and Reports
An SEO company that doesn’t track their leads and send out reports is one that will fail you. You need to be on the same page as your digital marketing firms in what expectations are, be it sales, impressions, leads, etc. If that company isn’t implementing proper tools to report statistics with you your site is performing, what’s the point?
Solution: Hire a good SEO firm and listen to what they have to say. Knowing where the hang-ups are on your site and knowing what is working can help you achieve a deeper understanding of your audience and your marketing strategy moving forward. Being left in the dark is no longer an option.

Contact us at SteerPoint to see how we can help your company achieve best results.