If one of your demographics is mothers, you’re really hurting your brand by avoiding Instagram.
According to a study released by the online mobile photo-sharing titan, 25% of female Instagram users over the age of 18 are moms. Furthermore, 9 out of 10 of those users check Instagram once per week, with 68% using the app daily.
With an ever-increasing reliance on mobile devices, the call to action for businesses to represent themselves on social media platforms has never been louder. This is especially true for on-the-go moms, who are learning to streamline their operations for maximum efficiency. Everything from work to social schedules are reached through mobile devices. According to the study, the average mom checks social media over 15 times per day, with six of those clicks being through Instagram.
The great thing about Instagram is the app’s increased functionality. Its evolution from person-to-person photo app to its current state now includes a heavier reliance on videos, tips and interactions. And due to the personalized nature of content, Instagram can also safely estimate that women are five times more likely to follow accounts about cosmetics, three times more likely to follow fashion, and two times more likely to follow hair accounts as compared to their male counterparts.
So what does all this mean for your business? If your demographics are mothers, you now have the blueprints. Create dynamic content, share often, interact, follow back, and throw in a like or two. Participation is no longer optional. In fact, according to the same study, 56% of moms say Instagram is THE place they learn about products, and nearly 80% of those moms are inspired to take action!
What more do you need to know? Get to posting!
SteerPoint is a full-service digital marketing agency that specializes in SEO, social media campaigns, dynamic content and web design & development. Call us today to see how we can help your business achieve new heights on the web!