Pokemon Go: A Future Platform For Small Businesses?
Upon the inception of augmented reality juggernaut Pokemon Go sweeping the world, we’ve already seen a full compliment of accompanied stories materialize as a result of the game: someone found a dead body, people were robbed, strangers banded together, public outcry, privacy hack conspiracies, etc. All of this has happened pretty quickly, and these outcomes have been somewhat predictable.
Facebook Live: The Future of Engagement
In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business. What Is Facebook Live? Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record. Why Are Live…
Algorithm Changes on Facebook to Affect Brands
From last week, news came in that Facebook would be prioritizing the postings of friends and families over that of news media and brands. As expected, this announcement drew both negative and positive feedback from users. We at SteerPoint figured we’d dig a little deeper in identifying what these changes mean and whether they’re a good thing or not.
Microsoft Buys LinkedIn for $26.2 Billion — What Now?
The dust has finally settled on the recent transaction by tech titan Microsoft acquiring business-oriented social networking service LinkedIn. Much has been speculated on what will happen from the purchase, and we at SteerPoint figured we’d list the possibilities.
Tweeting Emojis? Marketers Will Find You
Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.
Why Your Business Should Use Google Analytics Attribution Modeling
We at SteerPoint believe fully in integrating a digital marketing plan that includes many elements. The more diverse your attack, the wider net you cast. But without knowledge of which methods work and which ones are fruitless, how will you know if you’re making the correct choices?
New Instagram Logo Stirs Up Internet
There’s nothing more likely to elicit a riotous response on the internet than when a big tech company changes their logo. And when Instagram mixed up theirs’ recently, well…oof…it didn’t go so hot.
Twitter: Do New Changes Really Matter?
Big news coming from the Social Media Changes Department once again this week, as Twitter announced it will increase character limit in tweets to contain 140 characters while still including pictures and links.
5 Major Website Flaws Your Visitors Notice
Let’s face it. You’re probably a little self-conscious about your site. Sure, you’ve signed off on the final touches and vetted it a thousand times. But now it’s just sitting out there on the world wide web, attracting users; being judged. If you’re anything like us, you’ve got a super-keen eye for the good, bad and ugly when it comes to websites. But we consider ourselves extreme compared to most. The important question you should be able to answer is how well does your site hold up in the eyes of your basic visitor?
Down the Rabbit Hole: The Future of VR Marketing
What caught our eye at SteerPoint was Facebook reporting they’re now shipping the virtual reality system Oculus Rift to homes. What does VR marketing have to do with digital marketing, you ask?
What Not to Do With Your Social Media Campaigns
As aficionados of all things social media, we’re actively checking social media platforms for what’s new, what’s good and what’s bad. And because we see many brands practicing faux pas, we wanted to expound some advice for businesses on what not do.
Moms Are Using Instagram. Is Your Business?
If one of your demographics is mothers, you’re really hurting your brand by avoiding Instagram. According to a study released by the online mobile photo-sharing titan, 25% of female Instagram users over the age of 18 are moms. Furthermore, 9 out of 10 of those users check Instagram once per week, with 68% using the app daily. With an ever-increasing reliance on mobile devices, the call to action for businesses to represent…