Twitter: Do New Changes Really Matter?
Big news coming from the Social Media Changes Department once again this week, as Twitter announced it will increase character limit in tweets to contain 140 characters while still including pictures and links.
Our Blog
5 Major Website Flaws Your Visitors Notice
Let’s face it. You’re probably a little self-conscious about your site. Sure, you’ve signed off on the final touches and vetted it a thousand times. But now it’s just sitting out there on the world wide web, attracting users; being judged. If you’re anything like us, you’ve got a super-keen eye for the good, bad and ugly when it comes to websites. But we consider ourselves extreme compared to most. The important question you should be able to answer is how well does your site hold up in the eyes of your basic visitor?
Down the Rabbit Hole: The Future of VR Marketing
What caught our eye at SteerPoint was Facebook reporting they’re now shipping the virtual reality system Oculus Rift to homes. What does VR marketing have to do with digital marketing, you ask?
What Not to Do With Your Social Media Campaigns
As aficionados of all things social media, we’re actively checking social media platforms for what’s new, what’s good and what’s bad. And because we see many brands practicing faux pas, we wanted to expound some advice for businesses on what not do.
Moms Are Using Instagram. Is Your Business?
If one of your demographics is mothers, you’re really hurting your brand by avoiding Instagram. According to a study released by the online mobile photo-sharing titan, 25% of female Instagram users over the age of 18 are moms. Furthermore, 9 out of 10 of those users check Instagram once per week, with 68% using the app daily. With an ever-increasing reliance on mobile devices, the call to action for businesses to represent…
Which Hosting Is Right for You?
Setting up your site involves crucial decisions on a number of different items. You must select the right platform, appropriate tags and best technologies to support your site. But one of the most important steps in creating a functional site is choosing the right host.
4 Major Problems With Your SEO Partner and How To Correct Them
Think your SEO provider is engaging in foul play? Your instincts might prove you correct. Confirming those suspicions might be difficult, but if you notice your SEO company making these mistakes below, it’s probably time to make a switch.
Responsive Design – Now or Never
Big news in our industry: in their upcoming algorithm rollout, Google will be bolstering their rankings even more to mobile-friendly sites. This announcement comes some 14 months after Google’s first announcement it would be penalizing sites without proper responsive design and other user-friendly mobile elements. Hopefully, you’ve gotten this far in the article and have nothing to worry about. But if you don’t know what we’re talking about, listen up.
SteerPoint Named a Constant Contact Certified Solution Provider
As a Certified Solution Provider, the staff at SteerPoint has completed the Constant Contact Certification Program which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.
Instagram Changes their Algorithm — Will It Affect Their Coolness?
Photo-sharing app Instagram has made major changes to how it’s users will view content moving forward. According to Instagram, the problem is that users aren’t seeing 70% of their followers posts. To fix this, they’ve decided to base the order of their users’ feed on a complicated algorithm determined by who they follow, how many likes certain pictures receive, and more.
Are You Using Whitespace to Get Your Point Across?
Browse websites and you will find many different design concepts. Some sites have clashing colors and busy content to visually white_spacestimulate a user; others smother you with pictures and videos. But in the minds of many users, the best designs are based on simple principles. And, in our opinion, the best way to implement those simple principles is to utilize whitespace.
Google Eliminates Text Ads on Sidebar
If you logged onto Google from your desktop computer and executed a search, you might have noticed something a little different these past couple weeks. Gone are Pay-Per-Click ads on the right side of SERPs, and in its place is a large blank space.