AMP Pages: Why These Are So Critical to SEO Success
Search engine optimization (SEO), like any other discipline, constantly evolves, though it arguably changes faster than most. We must adapt our strategy at the speed of technological advancements, which requires vigilance and constant research. Mobile optimization has been the watchword in recent years, which led to the concept of Accelerated Mobile Pages (AMPs). Learn what they are and the role they play in your SEO.
How to Translate Snapchat Followers into Business Leads
Facebook and Twitter capture a lot of attention for social media campaigns, but there’s another platform worthy of our attention. Snapchat has quietly gained steam over the past few years. It boasts more than 100 million daily users and is valued at a whopping $20 billion. That’s a lot of untapped potential. Learn how to target your Snapchat followers and turn them into business leads or even loyal customers.
Google Penguin is Now a Part of the Core Algorithm
SEO is an ever-changing practice, and search engine giants like Google issue algorithm updates frequently to discourage low-quality content practices. Recently, the tech firm announced that its latest update, Penguin, is part of its core algorithm. Learn what Penguin is and how it will affect your SEO practices.
Creating an Effective Business Instagram Profile
Social media is absolutely vital to modern business. Creating an account is free and gives you access to a limitless world of advertising and customer service. Most businesses already have a Facebook page, and a good portion of them have Twitter accounts as well. But what about the image-based service known as Instagram? Setting up and maintaining a profile through this platform is easier and more effective than you might think. This service is a great way to target a younger generation of users who don’t want to be with their mom on Facebook anymore.
Why Building a Website with a Theme is a Bad Idea
There’s a countless number of build-your-own-website businesses out there. You can choose from pre-made templates with standard themes and insert your information and images where you want them – and you can have all this for free. In most cases, you have at least a degree of control over fonts and colors, but most users simply leave things as they are in the example. They’re wildly convenient and relatively cheap, so we should all use them, right?
The Importance of PPC Advertising
Everyone knows proper advertising is vital to the success of a business. It’s a fantastic way to draw in new customers or motivate previous patrons to make another purchase. With so many advertising options out there, however, finding the right strategy can be confusing. A wonderful strategy, especially for small businesses, is pay-per-click (PPC) advertising.
New Google Update: What does it really mean?
For the first time in the history of the internet, computers aren’t the leading technology for web browsing: mobile devices have taken the #1 spot. This isn’t a shock—when was the last time you logged onto a PC or Mac to do a search? Based on projections, this will be the norm for the future. This doesn’t come as a surprise, considering how powerful smartphones are, but it is changing the way that we do business online.
LinkedIn Adding Videos: Are They Competing With Facebook?
Facebook is the most popular social platform. It has more than a billion users worldwide and almost limitless content. People connect with one another and share their stories, thoughts, images, and videos. Something you may not know, however, is that LinkedIn is taking steps in this direction too.
How to Budget for Internet Marketing in 2017
It may seem early to start thinking about advertising for next year, but it never hurts to be prepared. Here at SteerPoint we understand the value of a clear plan. That’s why we’re sharing these tips for internet marketing budgets.
Google Maps Promoted Pins: What They Mean for Your Business
There are a few new features making changes in Google Maps, and we’ll start noticing them soon. One of these tools is a new type of ad referred to as Promoted Pins, which will allow businesses to show their specific logos instead of the standard designs from Google. And Promoted Pins isn’t the only modification headed our way.
Everyone knows the proverbial importance of a good first impression. People can take just seconds to decide how they feel about people as well as businesses and products. This is why good web design is so important. Your site is likely the first thing new customers will see, and it will be the base for their opinions of your company.
Why is High-Quality Hosting Essential to SEO?
When beginning to build a website from scratch, one of the most important initial steps you must take is finding a reliable host. Sure, you’ve got a sleek design, dynamic content, and an easy to navigate sitemap that indexes well on search engines. But all things being equal on the SEO front between, being backed up by a hosting site with superior speed and accessibility can often give you the leg up…