Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.
Targeting emojis is neat for advertisers, as the ultimate goal of Internet marketing centers around efficiently matching for your brand. Marketers use many categories to determine which products you will like based on your demographics, and now we can add the emojis you use to the list.
So how will this work?
Well, for instance, if you decide to tweet out the emoji of sunglasses, don’t be surprised if you see a sponsored ad on your timeline for a pair of Ray-Bans. Tweet out an emoji with a crying face? Perhaps Kleenex (Or Ben and Jerry’s if they’re feeling sinister!) will pop up on your feed. If you tweet the nail polish emoji, and maybe you’ll next scroll through an ad from Revlon ColorStay.
The potential goldmine for marketers could end up being targeted food ads. Due to the instantaneous nature of food purchases, quickly reaching eyeballs is key. Twitter’s audience is notoriously fanatical about using the app. So if someone tweets out a pizza emoji, it could mean they’re hungry. In turn, Papa John’s might pop up your feed the feed.
Buying food doesn’t entail a long purchase process compared to big ticket items like cars or furniture. Decisions happen on impulse, which is why Twitter and food emojis pair together deliciously.
But nonetheless, the technology is something at which to marvel. CNET estimated that over 100 billion emojis have been tweeted in the last two years. Emojis are another tool in unspooling the ever-evolving formula of connecting mobile devices to purchases, and this new development only creates more avenues.
SteerPoint is a full-service digital marketing agency located in Indianapolis specializing in SEO, Content Creation, Social Media Strategy and Web Development. Contact us today for a complimentary consultation, and thanks for reading!