Big news in our industry: in their upcoming algorithm rollout, Google will be bolstering their rankings even more to mobile-friendly sites. This announcement comes some 14 months after Google’s first announcement it would be penalizing sites without proper responsive design and other user-friendly mobile elements. Hopefully, you’ve gotten this far in the article and have nothing to worry about. But if you don’t know what we’re talking about, listen up.
No longer can you ignore your mobile customers. At SteerPoint, we include responsive design in every web buildout. It’s not optional anymore — it’s a requirement. Trends indicate that more people are relying on mobile devices (especially in purchasing), and it’s not slowing down anytime soon. So before you keep ignoring our cry to make your site passable when the new algorithm hits, read these reasons as to why it’s essential for you to switch before the May changes.
If you’re not optimized for mobile, you’re falling further behind your competitors that are. Why does that matter? See below:
— Over 80% of internet users do so on a smartphone.
— 30% of all internet traffic is generated from mobile devices — and that number is growing!
— 70% of the time a mobile search is made, an action is taken with the hour.
— Users give a page roughly seven seconds before determining if it’s useful.
— 90% of all mobile web traffic goes to those on the first page