The biggest days of the year for e-commerce is headed to your website, and you need to make sure your storefront is properly stocked and fully functional before letting any customers in. That’s right, Black Friday and Cyber Monday are just around the corner. While brick-and-mortar stores are temping out clerks for the holiday season and stocking up on extra inventory, you too 
should take basic precautionary measures to guarantee your website is ready to handle the extra clicks.
SteerPoint has an extensive history over the past decade of delivering when your business needs it most, and this holiday season will be no different. A bit of maintenance on the outset of your high traffic months are very important to cultivating a successful online mall.
Here are some talking points to guide you through the e-shopping holidays:
Big Business
Black Friday and Cyber Monday are the biggest days for online business of the year.
Think With Google, an excellent source of online statistics. Incredibly, 78% (!!!) of research on products and services during the holidays was conducted by using the internet. Consumers also showed they weren’t particularly tied to one brand or the other, with over half of the surveyed audience saying they were open to buying for a new retailer. By interpreting these stats, these numbers indicate that the major money through filtered through the internet is up for grabs for those in a position to take it. Be on top of your game!
- Content on your page should tell shoppers about your Black Friday or Cyber Monday deals. An attractive popup or an alteration to your banner is all it takes to show you’re in the game. According to Adobe’s 2014 Digital Index Online Shopping Data, $32 billion was spent online between November 1 and November 28, which was 14 percent higher than last year. Pandering to a deal-seeking audience is a good way to ensure you’re getting your share of the pie.
- Secure the quality of your checkout process in your online store. Safeguard your links by checking to see if they are properly directing to your store. If you don’t have a store setup, it’s imperative you do so soon. Don’t let your customers off your page!
- For SEO, make sure your pages are loading quickly enough. Everything that happens in e-commerce is under a microscope in the month of November, especially the problems! People have shown their patience is thin in waiting online. Also, make sure your keywords are setup and you’re doing your best to appear on the first few pages.
Check all your bases online by calling us at SteerPoint. We’ve spent the last ten years helping businesses like yours get the most out of web.
Have a great holiday and thanks for reading!