Selecting a Search Engine Optimization (SEO) resource or partner solely based on cost or generalized factors can be a risky endeavor. Such decisions often lead to generic approaches that fail to meet a business’s specific goals and requirements.
When evaluating SEO providers, it’s crucial to watch out for certain warning signs:
Rush to Start
While it’s understandable to be enthusiastic about starting SEO work, it’s a red flag if a provider is too quick to jump in without thoroughly assessing your needs. A rush to begin can be a positive sign if it stems from genuine intention and expertise. However, if you are pushed into a sales funnel without proper evaluation, you might end up with a one-size-fits-all approach that doesn’t align with your unique goals.
Claims SEO Is Easy
Beware of individuals or agencies claiming that SEO is easy. SEO involves various aspects, and anyone suggesting it’s a breeze might not fully understand the complexity of a comprehensive SEO strategy. Ensure you delve deeper to confirm that their approach is not a shortcut or too simplistic for your needs.
Low-Cost Leader
Price is an essential consideration, but choosing the cheapest option may not always yield the best results. Assess your return on investment (ROI) expectations and tolerance for risk. Consider whether your business requires an enterprise-level plan or if a smaller agency can serve your needs effectively.
Lack of Strategy
Effective SEO requires a well-defined strategy with clear goals, planned tactics, flexibility, and accountability. If you’re not seeing the expected ROI despite investing time and money in SEO services, it could be due to a lack of strategy. Ensure that your SEO provider has a defined approach and is not just implementing generic tactics.
Limited Transparency
Transparency is crucial in SEO. You don’t need to understand every technical detail, but you should feel comfortable with the strategy and work being carried out by your SEO team or vendor. Lack of transparency can lead to misunderstandings and subpar results.
Siloed Approach
If your SEO provider operates in isolation without considering other aspects of your business such as compliance, legal, IT, PR, content, email marketing, social media and user experience, it may lead to an ineffective strategy. A holistic approach that involves collaboration with various stakeholders is often more successful.
Full-Service Offering
When working with agencies offering full-service marketing solutions, inquire about their expertise in SEO. Some agencies may list SEO as a service but lack the required proficiency. Ensure that your SEO partner has the necessary knowledge and skills to deliver results.
Set-and-Forget Mentality
SEO is an ongoing process that requires continuous monitoring and adjustment. If someone suggests a one-time or infrequent SEO effort, it may not provide the long-term success you desire. A robust SEO strategy involves constant optimization and adaptation for several months.
In conclusion, selecting the right SEO partner is crucial for the success of your digital marketing efforts. Avoid hasty decisions based solely on cost or general claims of ease. Dig deeper to understand their strategy, transparency, and commitment to ongoing optimization. Remember that not all SEO professionals are the same, and it’s essential to choose one who aligns with your specific goals and needs. Want to work with SteerPoint on your SEO efforts? Contact us today.