Our Blog

Part III: What Does Organic Marketing Mean and Why Should I Pay for It?

What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.

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Identifying and Setting Realistic Expectations for Digital Marketing

One reason we are penning this series at the beginning of the year is to help you better understand what it is exactly you are buying when you commit to a relationship with a digital marketing agency.
In our last article, we touched on how you should budget your marketing dollars. Cost aside, the reason you engage in digital marketing in the first place is for results. And the first step in getting the best results is setting realistic expectations.

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Debunking the Myth: Is Internet Marketing Cheap and Easy?

Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?

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Writing for SEO vs. Humans

From a content generation perspective, the concept of writing for humans versus search engines merits a conversation. We here at SteerPoint added an in-house content generation department to our long list of services, and now offer personalized blogging and writing services for our clients.

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When Is It Time For Me To Update My Website?

Businesses around the country are spending more money each year to enhance their online personas. Be it through social media, blogs, or fresh web design, making tweaks and updates are essential in putting out a modern, up-to-date image for users to view. Although this might not seem like your top priorities in 2016, it should be.

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How Much Should I Budget for Social Media Ads?

December and January are two crucial months in developing a successful first quarter and, more importantly, a full fiscal year in 2016. Why, you ask? Well, beyond closing out your year strong and sticking to your 2015 plan, the winter months are perfect for budgeting. Resources, labor, and supplies – all your expenses should be properly tracked and forecasted to get your year started right. Any business looking for growth or to

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Is My Small Business Website Design SEO Friendly?

Putting together a list of things to do when building your website from scratch or rehabbing your old one can be extensive. Figuring out what to put on your banners, writing content for pages, implementing a functional online store — all of these are integral in constructing a functional web portal. But beyond the physical design of your website, it’s essential to focus on doing your best to get noticed on search

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Why Should a Business Use Social Media?

By now you probably know it’s essential for your business to engage in the ever-growing sector of Social Media. Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, Houzz, etc. — the list grows each year. If you ever start to feel like you are succumbing to something you don’t need, use this post as reinforcement as to why social media is essential to your business now and in the future. Posting to social media and updating

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