We at SteerPoint have developed years-long partnerships with many of our clients. On multiple occasions, we’ve witnessed our clients decide, for any number of reasons, that their best move is to rebrand. As a full-service digital marketing agency, we have a proven track record of putting fresh business ideas into action. Don’t know when it’s right to rebrand? Here are a few hidden signs that it may be time.
1. You’ve Achieved Your Goals
Some of the most challenging times for a business are the moments you’ve realized your business actually accomplished what you’ve set out to do. What happens next? Well, what was a sweet spot last month can suddenly feel like a rut. So how do you grow and maintain relevance? Rebranding is a great way to advance while at the same time reinforcing a legacy and reputation of what you do best.
2. Sales Growth Slows
Think about the advertising shakeup deodorant company Old Spice underwent a few years back. For many, the brand connotated imagery of, well, a scent for the elderly. As sales flatlined, the company decided to go in a different direction and create ads with muscular men in alluring, romantic (and very, very weird) situations. By taking their message a bit off kilter, Old Spice grew their sales and pivoted from a deodorant for grandpa to the perfect scent for a male with a robust social life. The point is, reinventing your business’s image can go a long way in attracting a new customer base or reinvigorating a pre-existing one.
3. Market Evolution
Whether you’re a big business or a small company, it’s important to stay relevant in an ever-changing market. We’ve learned that more people are relying on the internet each year to find products and services that suit their needs. It’s not enough just to have a website or presence on social media. There are standards that today’s consumer expects a service provider to meet. Your brand must be clean and exude the image of an industry expert online. And it’s critical to rebrand if you’re not meeting those standards.
Contact us today to see how we can help you with your new marketing strategy, or need advice on shaking up an old one.