Snapchat’s Ad Platform: Should Your Business Buy In?
Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.
Why Focus on Mobile Local SEO in 2017
If you’re a regular Steerpoint blog reader, you’ll recall that we have preached over and over and over and over about the seemingly perpetual increase in the reliance on mobile devices among users. 2017 will most certainly continue to push the limits of how people use their mobile device. So how do you ensure your business is capturing as many local search customers as possible through mobile marketing?
The Future of Budgeting for Digital Marketing
Much speculation has taken place regarding how much a business should spend on digital marketing. Whether this is a dollar amount or a percentage, the expectations for what a company must pay to make an effective campaign possible has changed. And not being able to accept change could leave your business behind the eight ball as the future shakes out. SteerPoint works with companies of different sizes daily on maximizing their reach online. Here’s our forecast for the future of digital marketing costs.
In planning your website renovation for 2017, it’s imperative to ‘keep up with the Joneses’ when it comes to layout and design. We at SteerPoint have kept a close eye out on many industry trends from the past few months and felt it would be wise to impart what we learned to our audience.
What Will Be Different in 2017 for Social Media
Being in the digital marketing business for over 13 years, the only thing we know for certain is that everything will eventually change. This inevitability has become especially true for social media platforms. As humans trend towards relying on platforms like Facebook and Twitter as much as we do Oxygen, Food, and Water, social media outlets will continue to work as hard as possible to win the game eyeballs and impressions.
Is Content Still King for SEO?
One thing we’ve learned in our 12-plus years of practicing SEO is that there isn’t a universal agreement as to what the most important piece of the formula is for search engine success.
Dos and Don’ts: What You Need to Know About Content Marketing
Content marketing is a hot term that’s not quite as fancy as it sounds, but it’s a great tool for companies looking to expand their reach. It’s a powerful tool because it performs two actions – it makes your company seem more reliable and inviting to potential customers, and it helps your website climb the ranks in search engine results.
Cheers to a great 2016 from SteerPoint
As 2016 draws to an end, we here at SteerPoint figured it would be an excellent time to recall important news for our readers from both our company and the digital marketing industry in addition to some nuggets of knowledge to catch you up to speed.
SEO: An Investment, Not Instant Change
Marketing companies might say “SEO” more than any other term. Everyone wants to scramble to the top of the Google search bar, so it’s only natural there’s so much focus on search engine optimization. However, some business owners are leery of SEO for one simple reason: It takes time.
SteerPoint Opens Office in Washington D.C.
SteerPoint is pleased to announce the opening of a brand new office in Washington D.C. to be headed by Marketing Executive Jolynn Pehlke.
Today’s News: Fake Stories and the Role of Social Media
If you spend any amount of time on social media, you’ll see false news stories. They range from minor inconsistencies or misconstrued details to giant hoaxes and pages full of deliberate lies. It can be very frustrating to sort fact from fiction. Sometimes, it’s nearly impossible to tell what’s true. Despite this, users share these fake stories, never questioning their sources.
’Tis the Season: eCommerce Tips for the Holidays
The holidays are a busy season for everyone. With so many people shopping for gifts, it’s a great time to be involved in retail – especially ecommerce. More and more people are doing their shopping online every year, so having an internet presence could be the key to taking your sales to the next level.