Get to know Google Adwords and Google Analytics
If you are a small to medium business owner, you need to understand Google Adwords and Google Analytics. In the past 3 years, we have found that business owners that understand both have greater success on the web. Owners that are in tune with the Internet market can also use the powerful reports to make informed changes to web and traditional marketing channels. In the past 6 months I have seen a…
B2B Marketing and Internet Marketing
Where is the market for 2010? B2B and Internet marketing! Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010. We all know that budget cuts usually mean traditional marketing took a big hit. With today’s Internet world you can connect to more with less. Having your company with an effective social media connection and a strong email / PPC campaign will…
Google to Stop Support for Internet Explorer 6
Well it’s about time. I am tired of companies using Internet Explorer 6 due to laziness. All the rumors of IE 7 or 8 being unsafe or the crazy point that Firefox is trash finally gets discredited by Google. “Dear Google Apps admin, In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology. This includes…
In the past few weeks I have come across more and more companies that don’t look at the web as part of their brand identity. In most cases it is the company “gate keepers” that are fighting the connection of the brand awareness and the web. It’s not that they don’t want to promote their brand; most don’t get the web as a value market channel. People in these roles are missing…
Why do Companies lie on Google Local?
Today I was at a client’s office putting together a new Google local campaign for their product and services. About five minutes into the conversation one of the partners “Googled” Indianapolis SEO and only one site came on the Google map (authoritative One-Box). The question was proposed, “Why are you not on this list and why is there only one company listed?” I explained that many factors go into the 10-pack, 3-pack,…
Why are there so many Twitter Quitters?
The word Twitter is being used from your local tv stations all the way to MSNBC. People hear that it’s the ultimate social media platform that you can be active with some of your favorite newspersons, movie stars, professional athletes and friends from your past. But once you sign up you realize that there are little security features to prevent people from following you and reading your every thought. Then there are…
Most clients don’t understand the true value of SEO, so I recently developed the “Derby Theory“. This is when you have the best horse in the field and in the right starting gate, but when the gate opens and there is no jockey to guide the horse to the finish line. Most clients will have a solid look, feel and functional site but are still missing what is need to be found…