First Screen. Second Screen. Third Screen. I went to a seminar about a year ago where a marketing/technology expert referred to the smart phone as a consumer’s “third screen” through which they receive news, entertainment and stay connected. The event was sponsored by a TV station – so, of course, Television was the first screen; the computer screen, the second – and, the smart phone was the emerging third. Being of an
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Your Site Sucks – I’m Sorry
I am a long-time fan of Chicago; the Band. I loved the early brass-rock days of CTA and “25 or 6 to 4” up through “Beginnings” and “Saturday in the Park”. However, they started to lose me in the Peter Cetera days when they cranked out sappy-chick-hits with high note hooks like Hard for me to Say “I’m Sorry.” That song has been hooked in my head this week here at the office. It IS hard
Will your site code be ready for Google TV?
Ok this goes out to all the proprietary developers on the web! Google tv is on its way and a quick question – do you have a developer working full time to make your “in-the-box” platform ready for Google TV? We all know that WordPress, Drupal and Joomala have thousands if not millions of developers keeping the technology up to the latest standards and features. My gut tells me that this will
Internet Marketing is here to stay!
Ok let’s talk about the Pink Elephant in the middle of the room. Over the past 2 years I have met more CEO’s and GM’s that have zero clue about the web – even had one GM that didn’t even know the difference between IE, Firefox and Safari. Note to all owners in business – unless you are coming out of a cave or listening to a CEO/GM that are clueless the
PPC out of Control
If you are not comparing your PPC development to your organic results than you are wasting money! After a week of new client interviews this week, I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked at how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign. When you engage an Internet marketing
Social Media CRM – Shoutlet
Just finished a presentation of the social media-marketing platform Shoutlet. We are looking to find a solution for our clients so they can engage in the social media world without having hours of programming lessons. Lets face it 500 million Facebook members is a market still not embraced by more than 50% of the companies in business today. Shoutlet offers a fantastic internal CRM system that maintains the social media chat and
Google Local New Presentation in Organic
Is Google making another change? Last week while logged into my Google account, I witnessed a new presentation to Google’s organic search result. It looks like they are testing to see if people prefer the Google Local combined with organic results. My first thought is “I hate it” – not because it’s change (I welcome change) but knowing that Google still has issues with the algorithm for Local. Combining the two just
Get to know Google Adwords and Google Analytics
If you are a small to medium business owner, you need to understand Google Adwords and Google Analytics. In the past 3 years, we have found that business owners that understand both have greater success on the web. Owners that are in tune with the Internet market can also use the powerful reports to make informed changes to web and traditional marketing channels. In the past 6 months I have seen a
B2B Marketing and Internet Marketing
Where is the market for 2010? B2B and Internet marketing! Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010. We all know that budget cuts usually mean traditional marketing took a big hit. With today’s Internet world you can connect to more with less. Having your company with an effective social media connection and a strong email / PPC campaign will