Fortune 500 Companies Using WordPress
There comes a time in every business owners journey when they must decide how to best create an internet presence, usually in the form of a website. A lot of these decisions result in the acquisition of a fast and efficient Content Management System (CMS). A CMS is a platform that allows the owner to publish content online while having access to tools necessary for creating and modifying fresh or existing material.…
Black hat SEO tactics include strategies like cloaking, hidden text, doorway pages, keyword stuffing, interlinking, and duplicate sites. A lot of these techniques are illegitimate and they seek to optimize search-ability while unfairly cheating the system. These strategies create an uneven playing field for the entire web. Google has rolled out a new update known as the “Penguin” which will seek to discourage and penalize the page rank of sites who allow…
Architectural Brick and Tile has been providing top of the line products for nearly 50 years with satisfied customers through out Indiana. The diverse products include brick, concrete and clay pavers, exterior and custom carved stone, porcelain, glass, ceramic, and metal tile, masonry thin veneers, retaining walls, hardwood and an array of decorative accents. Whether you are redecorating your interior, designing the home of your dreams or creating your very own outdoor…
Thing are Improving in Home Improvement
We recently took several laps around the Indiana State Fair Grounds buildings visiting with some new clients and gauging the optimism of the entrepreneurs in the home improvement industry. Things seem decidedly brighter this year and we have picked-up several clients recently that work in residential remodeling and refinishing. It makes some logical sense. American’s seem to be stepping-up and spending more on home improvements for the first time since 2006 –…
SOPA and PIPA will do more harm than good!
SteerPoint believes in fighting internet piracy and going after counterfeiters, but SOPA and PIPA will do more harm than good. SOPA and PIPA would allow the blocking of web sites without due process or prior judicial oversight. Search engines could be required to remove blacklisted web sites from their results. Also, many internet companies that allow users to post information would have to review everything users post or risk facing expensive litigation.…
First Screen. Second Screen. Third Screen. I went to a seminar about a year ago where a marketing/technology expert referred to the smart phone as a consumer’s “third screen” through which they receive news, entertainment and stay connected. The event was sponsored by a TV station – so, of course, Television was the first screen; the computer screen, the second – and, the smart phone was the emerging third. Being of an…
I am a long-time fan of Chicago; the Band. I loved the early brass-rock days of CTA and “25 or 6 to 4” up through “Beginnings” and “Saturday in the Park”. However, they started to lose me in the Peter Cetera days when they cranked out sappy-chick-hits with high note hooks like Hard for me to Say “I’m Sorry.” That song has been hooked in my head this week here at the office. It IS hard…
Welcome to our newly-launched web design and development site–SteerPoint Design!
Do you know whom you are hiring? All the information is out there but are you looking?
In the past when a company wanted to hire a developer they just asked to see some previous work examples and 2-3 references. If everything was good – the deal was struck. Today not only do you need to know the work history of your web developer (since most are independent contractors working for themselves) but now you need to check and see if they have a criminal background. Recently a web…
Round One from Google – Algorithm change
Well a new algorithm change took place yesterday to go after content farms and spammy-content producers. Where these the sites giving JC Penny the juice that took them to #1? If you didn’t hear about it 2 weeks ago JC Penny was determined to be getting “paid links” from unrelated sites and ranking high for terms throughout the busy season in retail. Yes that is right they understood the error of the…
Will your site code be ready for Google TV?
Ok this goes out to all the proprietary developers on the web! Google tv is on its way and a quick question – do you have a developer working full time to make your “in-the-box” platform ready for Google TV? We all know that WordPress, Drupal and Joomala have thousands if not millions of developers keeping the technology up to the latest standards and features. My gut tells me that this will…
Internet Marketing is here to stay!
Ok let’s talk about the Pink Elephant in the middle of the room. Over the past 2 years I have met more CEO’s and GM’s that have zero clue about the web – even had one GM that didn’t even know the difference between IE, Firefox and Safari. Note to all owners in business – unless you are coming out of a cave or listening to a CEO/GM that are clueless the…