Round One from Google – Algorithm change
Well a new algorithm change took place yesterday to go after content farms and spammy-content producers. Where these the sites giving JC Penny the juice that took them to #1? If you didn’t hear about it 2 weeks ago JC Penny was determined to be getting “paid links” from unrelated sites and ranking high for terms throughout the busy season in retail. Yes that is right they understood the error of the…
Will your site code be ready for Google TV?
Ok this goes out to all the proprietary developers on the web! Google tv is on its way and a quick question – do you have a developer working full time to make your “in-the-box” platform ready for Google TV? We all know that WordPress, Drupal and Joomala have thousands if not millions of developers keeping the technology up to the latest standards and features. My gut tells me that this will…
Internet Marketing is here to stay!
Ok let’s talk about the Pink Elephant in the middle of the room. Over the past 2 years I have met more CEO’s and GM’s that have zero clue about the web – even had one GM that didn’t even know the difference between IE, Firefox and Safari. Note to all owners in business – unless you are coming out of a cave or listening to a CEO/GM that are clueless the…
Watch what you write on the web!
In the past week I have been looking at SEO companies from across the country to determine some sources of valuable links that we don’t already have today. Some are good some are just trash but one thing is for sure – “Watch what you write on the web”! Prime example – on a blog post (source used for a link) a SEO company owner stated that “I’m a newcomer” and there…
If you are not comparing your PPC development to your organic results than you are wasting money! After a week of new client interviews this week, I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked at how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign. When you engage an Internet marketing…
Google’s algorithm for AOL is changing and not for the better.
In the past week we have seen some changes to Google Algorithm and today we notice either a bug in the algorithm or a fault. If you didn’t know in the past you could use the search action on AOL and get Google’s real results without all the filtering forced on your average Google search. Today on the Search term “pallet racks” the number one company has not been in the top…
Just finished a presentation of the social media-marketing platform Shoutlet. We are looking to find a solution for our clients so they can engage in the social media world without having hours of programming lessons. Lets face it 500 million Facebook members is a market still not embraced by more than 50% of the companies in business today. Shoutlet offers a fantastic internal CRM system that maintains the social media chat and…
Geo Location PPC not on AT&T and Sprint networks
Problem It is out – AT&T and Sprint are displaying Google National search campaigns on their 3G networks. About 9 days ago we identified this change and made sure that all our mobile devises were setup for “location on” but still could not produce Google “Geo Location” PPC ads. We are not certain why Google and the networks would make such a drastic change (since most people have their Mobile Locations set…
Google Crazy Logo – Use AOL Search
Ok I usually like Google’s variety of logos used on the home page. I find the reason behind the change something I can use sometimes throughout the day. But today’s change is just wrong. Kicking the computer on at 6:30 am to a mass of bouncing balls is just wrong. Today I will be using AOL to perform my searches to avoid the balls from hell. Speaking of AOL – are you…
Google Local New Presentation in Organic
Is Google making another change? Last week while logged into my Google account, I witnessed a new presentation to Google’s organic search result. It looks like they are testing to see if people prefer the Google Local combined with organic results. My first thought is “I hate it” – not because it’s change (I welcome change) but knowing that Google still has issues with the algorithm for Local. Combining the two just…
Get to know Google Adwords and Google Analytics
If you are a small to medium business owner, you need to understand Google Adwords and Google Analytics. In the past 3 years, we have found that business owners that understand both have greater success on the web. Owners that are in tune with the Internet market can also use the powerful reports to make informed changes to web and traditional marketing channels. In the past 6 months I have seen a…
B2B Marketing and Internet Marketing
Where is the market for 2010? B2B and Internet marketing! Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010. We all know that budget cuts usually mean traditional marketing took a big hit. With today’s Internet world you can connect to more with less. Having your company with an effective social media connection and a strong email / PPC campaign will…