Problem
It is out – AT&T and Sprint are displaying Google National search campaigns on their 3G networks. About 9 days ago we identified this change and made sure that all our mobile devises were setup for “location on” but still could not produce Google “Geo Location” PPC ads.
We are not certain why Google and the networks would make such a drastic change (since most people have their Mobile Locations set “on”) but if you’re Google Adwords account is not set up correctly – you are missing mobile PPC search. Many PPC companies have used the “Geo location setup” over the past few years to help the local company go after the local business and maintain a restricted budget.
What needs to happen?
Every Google PPC campaign needs to be set up the PPC campaign to be “National” then fitter out the states and cities to be available for the 3G networks.