Online Marketing Trends to Wrap up 2017
This time of year, business owners and website developers put the finishing touches on their holiday preparations and start to look toward the year ahead. The past year brought shifts in how successful companies marketed their brands online. Forward-thinking entrepreneurs analyze where the industry is headed to plan for successful marketing into the new year.
Is Your Website Ready for the Holidays?
The happiest holidays for most business owners involve record sales. Even if you don’t sell online, it’s important to optimize your web presence before the holiday season. Research shows 64 percent of shoppers that plan to buy from brick-and-mortar stores still research products online before they decide where to spend their holiday dollars. Here’s how to prepare for the best holiday season ever.
Bury Your Website With These SEO Mistakes
Search engine optimization (SEO) is one of the most important strategies for driving traffic to your website. You don’t want to spend time and money on tactics that harm your rankings. Develop a good working understanding of SEO best practices to avoid these devastating mistakes.
The Latest Algorithm Update from Google – The “Hawk”
On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.
How iPhone X Could Impact Mobile Site Design
Steve Troughton-Smith, an iPhone software programmer, recently leaked the details of Apple’s next three iPhone series – iPhone 8, iPhone 8 Plus, and iPhone X on Twitter. Shortly after, Apple confirmed the roll out of iPhone X, calling it “the biggest leap since the original iPhone.” Although the finer details are still shrouded in secret, iPhone X will have facial recognition capabilities, a corner-to-corner touch screen, and a super retina display. Here’s what the newest iPhone could mean for mobile website design.
Snapchat has become one of the most popular social media platforms, with around 300 million active monthly users. This video-based app sees more than 1 million new snaps (photos and videos) created every day. With such an enormous following, it’s no surprise that businesses have joined Snapchat to market to millennials. Marketing via Snapchat can see great returns – if you know what you’re doing. Here are four tips for mastering Snapchat marketing.
Are Retro Websites Making a Comeback?
There’s a saying in fashion that “everything old is new again.” Acid wash jeans, overalls, and bell sleeves all ebb and flow in popularity. It seems we recycle the same trends, over and over again. And it seems that the practice of web design has been around long enough to follow suit.
3 Reasons for Entrepreneurs to Consider an SEO Investment
Entrepreneurs often find themselves constrained by their small budgets. As such, it can be tempting to take on some aspects of running a business yourself. Solopreneurs and entrepreneurs often wear many hats, but an SEO hat shouldn’t be one of them. Investing in an SEO expert is a necessity for growing your business and keeping it in the black.
How Will Machine Learning Affect SEO?
By now, most savvy business owners have a grasp of the SEO basics. Even if you consider yourself one of the well-informed, SEO best practices change all the time. There are even innovations that can disrupt the entire cycle. Machine learning is quickly becoming a disruptor in the world of SEO. Just when you thought you had a firm grasp on the practice, automation has the potential to turn it on its head.
Using Affiliate Marketing to Reach Your Target Market
Affiliate marketing is one of the oldest and most successful advertising strategies used today. The approach allows brands to pay relevant audience publishers to promote products and services in return for an action-based commission. For brands losing ground in email marketing and social media marketing campaigns, affiliate marketing represents an alternative and potentially lucrative path to success in 2017.
Could a Cinemagraph Liven Up Your Website Design?
Cinemagraphs are moving images, similar to GIFs or “living photos.” They have become a popular element in modern website designs, because they create movement and depth on a page without distracting the website visitor from the primary message. If you’re looking for a way to update your website this year, consider adding a cinemagraph to your homepage.
Every business with a brick-and-mortar location or location-specific customer base needs local online visibility to stand out from the competition. Local search engine optimization activities ensure users can find your brand when they search for nearby products and services. Your business can start taking steps today to enhance local search visibility and find qualified leads.