Our Blog

SEO: An Investment, Not Instant Change

Marketing companies might say “SEO” more than any other term. Everyone wants to scramble to the top of the Google search bar, so it’s only natural there’s so much focus on search engine optimization. However, some business owners are leery of SEO for one simple reason: It takes time.

Today’s News: Fake Stories and the Role of Social Media

If you spend any amount of time on social media, you’ll see false news stories. They range from minor inconsistencies or misconstrued details to giant hoaxes and pages full of deliberate lies. It can be very frustrating to sort fact from fiction. Sometimes, it’s nearly impossible to tell what’s true. Despite this, users share these fake stories, never questioning their sources.

’Tis the Season: eCommerce Tips for the Holidays

The holidays are a busy season for everyone. With so many people shopping for gifts, it’s a great time to be involved in retail – especially ecommerce. More and more people are doing their shopping online every year, so having an internet presence could be the key to taking your sales to the next level.

Google Algorithm “Black hole?”

I’ve got a new one for everybody out there. Our fearless leader was doing some research on a prospect the other day and all of a sudden I hear, “Evan! Come look at this!” Grabbing my delicious mixed greens salad with carrots, strawberries, turkey and cottage cheese, I headed for his office.

How to Get the Most Out of Social Media and SEO

Search engine optimization (SEO). You’ve undoubtedly seen those three letters more than you can count – and with good reason, too. Search engine optimization is absolutely crucial to making sales in this digital world. If people can’t find your site through a simple Google search, they might miss out on your products and services.

Designing a New Website in 2017? How to Stay Current

Your website is the epicenter of your online presence. Without a good design and some excellent content, it’s impossible to stand out from your competitors. Design trends are always changing – something that worked in the past may not be the best bet for a new year. Utilize these web design points to stand out from the crowd in 2017.

Have You Outgrown Your Hosting?

You may not think much about your website hosting provider, but you should. They aren’t all created equal – and today’s competitive marketplace offers several options. Know the signs of a lackluster hosting service and when it’s time to move on to someone new.

AMP Pages: Why These Are So Critical to SEO Success

Search engine optimization (SEO), like any other discipline, constantly evolves, though it arguably changes faster than most. We must adapt our strategy at the speed of technological advancements, which requires vigilance and constant research. Mobile optimization has been the watchword in recent years, which led to the concept of Accelerated Mobile Pages (AMPs). Learn what they are and the role they play in your SEO.

How to Translate Snapchat Followers into Business Leads

Facebook and Twitter capture a lot of attention for social media campaigns, but there’s another platform worthy of our attention. Snapchat has quietly gained steam over the past few years. It boasts more than 100 million daily users and is valued at a whopping $20 billion. That’s a lot of untapped potential. Learn how to target your Snapchat followers and turn them into business leads or even loyal customers.

Google Penguin is Now a Part of the Core Algorithm

SEO is an ever-changing practice, and search engine giants like Google issue algorithm updates frequently to discourage low-quality content practices. Recently, the tech firm announced that its latest update, Penguin, is part of its core algorithm. Learn what Penguin is and how it will affect your SEO practices.