Fake Reviews? Ethical Business Practices & Digital Marketing
Creating fake reviews may seem like a quick and easy way to attract customers and boost your business’s local profile, but beware of the consequences. Doing so not only violates Google guidelines, but is actually breaking the law. This practice can also backfire and severely diminish your reputation if consumers suspect fake reviews are being utilized.
The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.
Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.
Take Advantage of the Latest Google Algorithm Changes with Your PPC Campaign
Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.
How Your Company Blog Works With Social Media
If you’ve done any research on social media marketing, you’ve probably already read about the importance of having a social media strategy. A key component of social media strategy involves your company blog. A reputable marketing company understands that search engine optimization through blog content and social media marketing go hand in hand.
What You Need to Know About Facebook’s Latest Algorithm Change
On January 11, Facebook’s Mark Zuckerberg announced its algorithm was changing, and that change will have a big impact on brands. Zuckerberg said news feeds would soon contain more content from users’ family and friends and fewer ads. Here’s what you need to know.
4 Reasons to Create an Instagram Business Profile
Business marketing on Instagram is becoming a necessity. The social network has more than 500 million daily users from every corner of the world. It’s owned by Facebook, so it will continue to evolve and innovate. Experts predict online buying through mobile will make up 45 percent of the total e-commerce market by the end of the decade.
Search engine optimization (SEO) used to be a term that earned blank looks or sounded like marketing mumbo-jumbo. Now businesses view it as a must-have component of their digital marketing strategies. Google’s ever-changing algorithms and updates keep marketers scrambling to stay ahead of the curve.
Now Is the Time to Maximize SEO for the Holidays
At this time of year everyone’s search patterns swing from their normal course into the holiday stream. If you’re still steering the old course, you may find the stream drying up on you. A vital part of maintaining SEO is to adjust to the flow, and always be right where your customers are searching. For this reason, right now is the time to get started on the small adjustments that will make the difference this holiday season.
3 Strategies for a Knockout Holiday Social Media Campaign
The holidays are upon us again, and with them comes another opportunity to connect with your social media followers in a meaningful way. The holidays are all about connecting with each other and forming lasting memories. Which makes now the time to reach out in a way that is memorable and builds your brand. Here are 3 strategies for your holiday social media campaign that will ensure you make the right impression.
3 Steps to Creating Revenue Through Livestreaming
Livestreaming has experienced a surge in popularity over the past year. Businesses want to capitalize on the trend, but aren’t sure how to use video to turn social media campaigns into actual dollars. How can businesses create video that users want to watch? How can they attract audiences, and what’s the best way to monetize livestreams? Grab a camera and find a well-lit area to start engaging audiences with these tips.
Online Marketing Trends to Wrap up 2017
This time of year, business owners and website developers put the finishing touches on their holiday preparations and start to look toward the year ahead. The past year brought shifts in how successful companies marketed their brands online. Forward-thinking entrepreneurs analyze where the industry is headed to plan for successful marketing into the new year.