The Difficulties of Duplicate Content
For companies trying to get viewers to see their posts, press releases, and advertisements, there are several factors and difficulties that must be taken into consideration. One of the most prevalent is the issue of duplicate content. Duplicate content is, just as it sounds, multiple postings of identical content in different places across the web. Where this becomes a problem is when someone searches for a portion of that content. Due to…
You might not have heard about Volusion’s run in with Google Penguin 2.1, this is primarily because the mega e-commerce site has a powerful PR team and knows how to work Google search results. However, a study from Link Research Tools provides a very nuanced look into what happened to cause Volusion to essentially disappear from SERPs due to Penguin. While Volusion is a powerhouse brand that was able to bounce back,…
The Little Black Box: Amazon’s Latest Product
Amazon has released its latest innovation – a small box called the Amazon fireTV, an Internet streaming device. It allows users to access online services, such as video games and Amazon Prime subscriptions, via their televisions. Of course, music and photos are easy to access via the fireTV as well – photos and videos that have been saved to the cloud can be viewed and even used to create screensavers. The new…
Chips, Salsa, and Content Marketing
With 1500 locations and growing, Chipotle Mexican Grill is quickly becoming one of America’s favorite choices for fast, fresh, quality Mexican cuisine. It was founded on the principles of friendly customer service, fresh ingredients, transparency, and innovative marketing. The latter has particularly stood out in the past couple of years and provides an excellent case study for companies of all sizes. Content Marketing Calendars Jim Joseph of Entrepreneur.com recently posted an article…
SEO Is About Profit Maximization, Not Cost Cutting
Last week, strategist Trond Lyngb wrote about SEO’s return on investment. He made a number of great points, but none may be more important than this: “Your aim as a business owner should be profit maximization, not cost cutting at the expense of lost sales and revenue.” While this idea can be applied to any area of business, it is particularly true in the case of SEO. A business cannot possibly pursue…
Basic Internet Marketing Tips for Small Businesses
Internet marketing can be an intimidating subject for small business owners. But for those hoping to reach a bigger audience, cultivate existing customer relations, and improve the overall image of the company, it is an enormously effective method of marketing. Depending on the type of business you run, it could be the most effective method. To reap the benefits, first learn the basics of developing a solid foundation. Just Relax – The…
5 Tips for Optimizing Social Media Updates
Social media is the marketing medium to watch. No other marketing tool is as important to the success of a business or organization, from the small start-up to the established corporation, as social media. With social media in constant flux, businesses still struggle with managing their social media presence. Many leaders understand how much potential is there, but the method to tap into it is a mystery. Not having the skill set,…
Why Responsive Design Is a Must for Your Website
As web traffic becomes increasingly more mobile, every business needs to get on board with responsive design. But what is responsive design, and how can it help boost site accessibility, overall ease of use, and consumer appeal? Responsive web design is attentive to the specifications of a variety of devices, adapting fluidly and instantaneously to user browsing platforms. It may sound deceptively simple, but this critical aspect of website development will determine…
4 Best Practices for Adapting to Google Hummingbird
Back in September, Google announced the debut of Hummingbird, an algorithm update that was primarily focused on semantic search and understanding natural language. This update forced marketers and SEOs to begin reinventing their strategies in order to cope with a search engine that is less focused on keywords and more focused on phrases and concepts. For the last several months, marketers have been working frantically to figure out how to approach the…
2014 Could Be the Year for Google Glass
While many experts believed 2013 would be the year for Google’s much anticipated release of Glass, its delay suggests 2014 as the launch year. Hailed by many as a life changing advance in technology, Google Glass is expected to revolutionize the way we experience the world on a daily basis. What Is Glass Anyway? You’ve probably heard the buzz about Google Glass, but do you know what it is? Essentially, Glass is…
Internet Marketing on a Budget: 4 Helpful Tips
Who says internet marketing is only for the wealthy? With the right practices and strategies, any business, no matter the budget, can actively participate in an internet marketing campaign of its own. All it takes is the right preparation and frame of mind, and you can develop your business’ online presence from the ground up. Understand the Customer – The importance of understanding the profile of your customer cannot be stressed enough.…
Facebook Celebrates Birthday with New App
While the one with the birthday is usually showered with gifts and presents, Facebook decided to celebrate its tenth birthday by giving a gift of its own. The gift comes in the form of a new iPhone app called Paper and looks to revolutionize the way people receive their news online. Happy Birthday Facebook Launched on February 4th, 2004 from a Harvard University dorm room, Facebook has evolved from an innovative idea…