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Are Search Engines Reading Your Website Now? You Bet!

We’ve all seen the Sci-Fi movies of the 60’s, 70’s and 80’s that featured not just robots, but interactive robots. Machines that were capable of affection, remorse or even . . . “evil.” You may have even given them a second thought when we got smart phones and smart TV’s. This previously fictional reality that we have seen assimilate, little by little, into our daily lives keeps making ground. That is, our…

A Strong Keyword Is the KEY to Strong SEO

If you are looking to get your business found on the web, then you need to find strong keywords that match your products and services. But that is not the only thing that a major search engine looks for when they send web crawlers to your website for indexing. Maintaining a blog with keywords is a great way to get noticed, but your blogs need to be relevant and original. Google has…

Responsible SEO Leads to Major Search Engine Rewards

Getting found on the internet; that is what businesses strive for most in the Information Age. What makes your business grow is having strong referrals that can bring in the customers. A referral used to only come from the phone book or word of mouth. Of course there was advertising, but now days, people trust advertising just as much as they did in the 80’s and before (very little). It’s the strong…

Website Originality is the SEO & Design

A great and profitable website is subject to whether or not it can get found. After all, what good is it to present something if you don’t have an audience, right? In the past, there were certain techniques used to optimize a website for high page rankings on major search engines. But these black hat techniques have led to a surge of Spamdexing. So in response, the biggest of all search engines,…

Why You Shouldn’t Call Yourself a Social Media Expert

Social media has become an integral part of the marketing strategies for many businesses, and as a component of these strategies, has certainly produced results. Of course, this means that social media has become a new trend in marketing that is often overdone and poorly executed. Making the Same Mistakes Again According to Business Insider blogger Peter Shankman, the mistakes being made by current so-called social media experts are akin to the…

Drapery Street – Responsive Design

SteerPoint Design recently completed another responsive design project for our clients – The Drapery Street in Carmel in the Indiana Design Center. This client works with colors, designs and textures daily – so, we were not surprised they entered into this website redesign project with impressive assets that included print publication designs, top quality photos, smartly edited videos and a well-written map of very complete content. Our work was in the area…

Open Facebook Posts

Sometimes social media can be looked at as an experiment – what is posted, when, what links are posted, photos, phrases, funny sayings, etc.  What seems to garner the most comments or the most “likes?”  Using trial and error, clients can see what things are posted on Facebook for example, that gain the most “talk.” We’ve told our clients at SteerPoint that as long as you are engaging your target audience, on…

Questions you MUST ask of your Website Developer

SteerPoint Design has developed key questions you MUST ask of your website developer prior to the website building process.  The web development process is extensive and very detailed oriented – both the designer and the client must be on the same page. On what platform will the website be constructed? Some systems are more time intensive than others to change and update.  Unless your business is incredibly unique, don’t allow it to…

Google Panda Update 3-18

The search engine has not confirmed it yet, but according to our research of chatter online, Google rolled out their latest algorithm change last Friday. Webmasters and SEO consultants are checking client rankings today to see the effects. This marks the 25th update – Google Panda Update 25. Google says, “They are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.”Matt Cutts, whom is in charge of…

Infographic

From an SEO standpoint, the use of Infographics is a great visualization tool to be used with social media – they can be liked, shared, e-mailed to others, etc. – which can be linked back to a company’s website. Many of our clients request to have them specifically placed on their websites. They have been around now for about a year or so. Right now, they seem to be the “in thing”…

Social Media For Your Business is Key

We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web. Social Media is having a profound impact on…

Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on…