Our Blog

Magento Go Users: 3 Ways They Can Protect Their Future

Since Magento Go was purchased by eBay, small businesses across the country are feeling a pang of doubt about what will happen to their online store come February 1, 2015. Magento Go provided an accessible platform for small businesses to distinguish themselves in the vast world of e-commerce. Before Magento Go disappears in a few months, small business owners should take precautionary steps to ensure their rankings don’t disappear after the company…

Material Handling Equipment Company

THE SITUATION An established 18-year-old company and supplier of material handling products chose to partner with SteerPoint in 2009. Their ultimate goal was to increase online sales and market share in their industry. SteerPoint was engaged for SEO, Internet Marketing, and Web Development Services. THE CHALLENGE The existing website was 4 years old and had no online shopping capability. The site had no Google ranking nationally, had zero exposure and was not…

Optimize Amazon: How to Get Your Products to Number One

While we all know and love Google, one important search engine that shouldn’t be overlooked by the e-commerce community any longer is Amazon. Amazon is the number one product search engine in the U.S., and just like Google, navigating their complex algorithms takes patience. Merchants will have happier consumers and better rankings if they utilize a few key SEO tricks that produce good Amazon rankings. Product Searches When people visit Amazon, they…

PSDs and Their Role in Web Design

“What exactly is a PSD, anyway?” This is a common question among individuals working with a web design service to create or update their website. PSDs represent one of those acronyms that roll of the tongue for those in the development trade, but can create confusion for the uninitiated. Below, we address commonly asked questions about PSDs and the role they play in web design. Q: What does PSD stand for? A:…

New Feature – Keyword Density Checker

SteerPoint has released a new tool for web content writers and web page designers. The new keyword density checker tool allows clients to check the keyword density of their pages and determine whether it is too high, too low, or at an effective level. For companies or businesses trying to improve their online traffic through SEO practices, the keyword density checker is an incredibly helpful tool. Writing web page content with high…

Facebook Targets Snapchat Crazed Masses with Their New Slingshot

Mobile phone technology has taken the world by storm, with more people downloading and purchasing apps every single day. The most popular apps across all mobile phone technology are the ones that have been around for a long time, such as Facebook, Google, and YouTube. But new apps are also incredibly popular. Candy Crush, for example, was the most downloaded app of 2013, though it did not crack the top ten most…

Google Wants to Find your Business

Businesses, no matter the size, have been looking for ways to get themselves on the map for decades. In keeping up with the latest news in the world of online marketing, SteerPoint has found that one of the world’s largest internet search engines, Google, has taken steps to help make that easier. Last week, Google announced an upgrade to its Google+ interface for businesses. The new service, called Google My Business, is…

Facebook Ads Become More Targeted

As Facebook has evolved into the social media giant we all know, it has developed new methods for companies to reach out to potential customers. At SteerPoint, we saw an announcement last week that takes the advertising on Facebook a step further. Facebook has long supplied advertisers with information based on user activity within the site – pages you liked, games you played, etc. Now, that has expanded to include users’ web-browsing…

Computer Passes Turing Test (Or Not)

At SteerPoint, we’re always on the cutting edge of tech updates, so imagine how our interest was piqued when we discovered a computer program called Eugene Goostman passed the Turing test at a competition in England. Or, he supposedly passed it, depending on who you’re talking to. For the unfamiliar, the Turing test supposedly measures whether or not a machine is capable of thinking. The test has been around for 65 years,…

Apple Looking to Gain Eyes with iBeacon

For those who want to taste the cutting edge of development, this week is the much-vaunted WWDC, or the Apple World Wide Developer’s Conference. This is where Apple engineers and developers gather and work on various Apple-based innovations. The Wall Street Journal reports that plans for iBeacon will be released at the beginning of the conference, which is leaving marketers with open eyes and ears, as this technology plans to do for…

Facebook’s Latest: L.Facebook.com and LM.Facebook.com

We like to stay on top of our social media channels; considering how important they are to Internet marketing, it’s worth watching changes like a hawk. Facebook in particular is crucial, given that it’s one of the major social media giants. If you’ve had your eagle eyes on recently, you might have noticed some new referral sources from Facebook cropping up in your analytics: L.Facebook.com and LM.Facebook.com. Intrigued yet? If you’re not,…

Can Canva Make You a Design Guru Overnight?

Anyone who is not technically or graphically inclined knows that trying to design visually appealing marketing collateral isn’t easy. Design tools like Photoshop and InDesign impose a major learning curve for even the simplest projects. Farming out design work can be costly and sometimes misses the mark when implementing your concept. Thanks to Canva, a new web-based design tool creating serious buzz in the industry, the days of complicated and time-consuming processes…