Our Blog

Facebook vs. Google: Who Will Win the Fight for Search Engine Supremacy?

Mark Zuckerberg isn’t slowing down any time soon. Recently, a handful of mobile users have had the opportunity to search through old statuses, posts from friends, and other items in their Facebook past. While the giant social media platform hasn’t officially entered the competitive world of search engines, Zuckerberg is hinting at an upcoming process moving the company towards this future. Early Testing is Happening Now The mobile testing gave users an…

A Brief Update on Penguin Progress-What Does the Future Hold for Rankings?

Almost a year ago, Google implemented a new round of algorithm updates negatively impacting a large portion of their users. The update brought unwanted search engine demise that couldn’t be fixed by typical SEO practices for many businesses. Even with meticulously planned links and content, the normal fixes didn’t help these companies fight the slow-to-refresh Penguin 2.1. Good News for the Weary! There is no guarantee of precisely when Google plans to…

Why You Need SEO

For some business owners, SEO is a myth with little to base on real results. However, making a website SEO compatible (along with all related social media outlets) creates huge strides in web ranking and audience conversion. Statistically, SEO techniques are necessary for companies to keep up with the advanced algorithms being used by most big name search engines. Let’s take a look at the numbers and analyze the impact SEO has…

3 Things the Marketing World Can Learn from the Ice Bucket Challenge

There’s a good chance you’ve noticed a specific hashtag popping up all over the web the last few weeks: #ALSIceBucketChallenge. The social media campaign has snowballed into a powerful online movement, and now celebrities like Justin Timberlake, LeBron James, and Bill Gates are stepping up to the challenge of dumping ice water on their heads. The marketing brilliance of this social media initiative is undeniable. Reasons for this success are quite simple.…

From Panda to Pigeon, Why is Google Changing Their Algorithms?

Google likes being secretive. In an internet world dominated by SEO, rankings, and complicated algorithms, users don’t like change happening without their knowledge. Google has now played this trick not once, but twice. The Mighty Pigeon Although Google never officially named this update, groups on the web decided to nickname the algorithm update Pigeon when they started experiencing changes at the end of July 2014. The change primarily focuses on local searches.…

3 Tips for Effective Small Business Marketing

Running a small business forces business owners to divide their attention in a myriad of directions. Given all that you must be accountable for, it can be easy to skip over some things in preference for another, like an effective internet marketing plan. This powerful tool should never be overlooked, as it can be an easy and cost-effective way to garner a reputation and attract new customers. It can be difficult to…

Magento Go Users: 3 Ways They Can Protect Their Future

Since Magento Go was purchased by eBay, small businesses across the country are feeling a pang of doubt about what will happen to their online store come February 1, 2015. Magento Go provided an accessible platform for small businesses to distinguish themselves in the vast world of e-commerce. Before Magento Go disappears in a few months, small business owners should take precautionary steps to ensure their rankings don’t disappear after the company…

Material Handling Equipment Company

THE SITUATION An established 18-year-old company and supplier of material handling products chose to partner with SteerPoint in 2009. Their ultimate goal was to increase online sales and market share in their industry. SteerPoint was engaged for SEO, Internet Marketing, and Web Development Services. THE CHALLENGE The existing website was 4 years old and had no online shopping capability. The site had no Google ranking nationally, had zero exposure and was not…

Optimize Amazon: How to Get Your Products to Number One

While we all know and love Google, one important search engine that shouldn’t be overlooked by the e-commerce community any longer is Amazon. Amazon is the number one product search engine in the U.S., and just like Google, navigating their complex algorithms takes patience. Merchants will have happier consumers and better rankings if they utilize a few key SEO tricks that produce good Amazon rankings. Product Searches When people visit Amazon, they…

PSDs and Their Role in Web Design

“What exactly is a PSD, anyway?” This is a common question among individuals working with a web design service to create or update their website. PSDs represent one of those acronyms that roll of the tongue for those in the development trade, but can create confusion for the uninitiated. Below, we address commonly asked questions about PSDs and the role they play in web design. Q: What does PSD stand for? A:…

New Feature – Keyword Density Checker

SteerPoint has released a new tool for web content writers and web page designers. The new keyword density checker tool allows clients to check the keyword density of their pages and determine whether it is too high, too low, or at an effective level. For companies or businesses trying to improve their online traffic through SEO practices, the keyword density checker is an incredibly helpful tool. Writing web page content with high…

Facebook Targets Snapchat Crazed Masses with Their New Slingshot

Mobile phone technology has taken the world by storm, with more people downloading and purchasing apps every single day. The most popular apps across all mobile phone technology are the ones that have been around for a long time, such as Facebook, Google, and YouTube. But new apps are also incredibly popular. Candy Crush, for example, was the most downloaded app of 2013, though it did not crack the top ten most…