For some business owners, SEO is a myth with little to base on real results. However, making a website SEO compatible (along with all related social media outlets) creates huge strides in web ranking and audience conversion. Statistically, SEO techniques are necessary for companies to keep up with the advanced algorithms being used by most big name search engines.
Let’s take a look at the numbers and analyze the impact SEO has on a website.
- Per CRM Daily, approximately half of the companies employing inbound marketing techniques show a ROI increase of 25 percent over companies who don’t.
- Companies whose closed leads are generated via SEO show a 12.9 percent increase above others, as indicated by HubSpot.
- Shareaholic listed 23 percent of web traffic stemming from social media, but 40 percent was directly gained from SEO techniques in November of 2013.
These hard figures clearly indicate SEO functions as a useful and helpful strategy for generating website traffic. Despite SEO being confusing and somewhat overwhelming, the benefits are staggering. Taking time to learn the basics and applying them to your own website is likely to produce immediate results.
With 60 percent of prospective SEO clientele confused and uncertain whether or not SEO is a fraud, it’s no wonder many business owners strike out early. No web traffic means no consumers, no audience, and no word of mouth marketing. The internet is all about the audience now, and disregarding SEO severely limits the size of a company’s reach.
Optimizing your website will help broaden consumer horizons, opening countless avenues for people to find your company on the web. In the long run, SEO has the capability to bring in a higher number of users.
What to Do if You Are Struggling with SEO
Acknowledging the usefulness of SEO but being unable to apply it to your own business is frustrating, to say the least. Luckily, help is available. If you are unsure of how to make search engine results work for you, think outside the box and communicate with an SEO professional. Entire companies are devoted to understanding and employing the latest and best SEO techniques, providing priceless aid to businesses who would otherwise flounder under changing rules and countless competitors.
If SEO is simply too difficult, consider hiring someone who has made SEO their livelihood. The long-term benefits will far outweigh the initial cost of having your website optimized for results.
At SteerPoint, we do not charge for an SEO consultation – contact us, let’s talk about SEO!