One of the most overlooked elements of any website design is the typography. It’s such a simple site component that can make a huge impact, however, so it’s a good idea to spend some time thinking about the way type affects your website. Remember, if content is king, as the saying goes, then isn’t the way that the content is presented visually on the screen even more important than how flashy navigation…
5 Internet Marketing Tips for Small Businesses
Internet marketing has never been more important for small businesses than it is right now. Not only is internet marketing less expensive than traditional marketing, but it also yields a higher return on investment, or ROI. However, many small businesses are still struggling to hone in on the best internet marketing strategy that fits their needs. With the following five tips, your small business can improve its internet marketing strategy. 1. Scope…
Why Your Mobile Strategy Matters Most for 2014
Throughout 2013, one trend that we have seen is the vast rise in mobile use. Increased mobile use requires an increased need to specifically target mobile customers when it comes to your business’s marketing strategy. New data on the PC market provides further data to show the importance of revamping your company’s mobile marketing strategy for 2014. With PC sales on the decline and mobile sales on the rise, optimizing your customers’…
What the Google Hummingbird Update Means for You
In case you didn’t notice – and according to Google, you might not have – Google recently released a complete overhaul of their search algorithm. Referred to as Hummingbird, this differs from past updates because it is an entirely new search algorithm, not just a patch or a change. While it is similar to the previous algorithm, Hummingbird is intended to be both faster and more accurate for users. While Google has…
Marketing Strategies: What Do Customers Find Most Valuable?
As marketers, we find value in sharing our brands’ message across multiple channels, from social media and mobile to email and SMS. Unfortunately, our own opinions as marketers on what marketing channels are most valuable often do not line up with what our customers are saying. New data from eMarketer shows that in general, there is a huge divide between what advertising channels marketers believe are most important and how consumers actually…
4 Social Media Marketing Tips for the Holiday Season
As the holiday season begins to unfold, it is time for your brand to start thinking about your seasonal social media marketing campaign. With shoppers everywhere searching for the perfect gift, and more and more of that traffic coming online rather than in brick-and-mortar stores, it is important to really revamp your social media marketing campaign during this time of year. This means not only running holiday-themed ads, but also getting your…
Designing Your Checkout Page to Increase Conversion Rates
When it comes to conversion rates online, one area where these rates often drop is on checkout pages. Checkout pages and lost customers can be a major pain for many companies, as shopping cart abandonment rates are higher than ever and amounting to billions of dollars in lost profits. However, by optimizing your checkout page, you can ensure that more customers follow through with their purchases. Follow these tips to optimize your…
In many ways, brand loyalty is the backbone of your business. By building brand loyalty, you can cultivate a trusted group of customers whom you can count on to bring you business. But how can your company successfully build brand loyalty? Essentially, brand loyalty is about connecting with your customers and developing a sense of trust amongst them. Through humanization, anticipating needs, consistency, personalization, and respecting customer time, your business can build…
Is Your Small Business Ready For the Holiday Shopping Season?
With the holiday shopping season right around the corner, it is time for your small business to start preparing for the trio of special shopping dates coming up: Black Friday, Cyber Monday, and Small Business Saturday. While Black Friday has been crucial to the holiday shopping season for years, Cyber Monday and Small Business Saturday are newer additions that bring your business even more serious selling opportunities. To prepare for this year’s…
When NOT to Redesign Your Website
While we at SteerPoint Design are always in favor of redesigning your website when the time is right, there are also many situations in which redesigning your website simply will not help. Often, brands believe that by simply redesigning their website, they can increase traffic, generate leads, become more competitive, or solve other problems. However, many of these problems are actually better solved by improving your SEO and marketing campaigns. With these…
Top 4 Benefits of Guest Blogging
Right now, you are probably focusing on creating excellent blog posts and other content for your brand’s website. However, another great way to gain exposure for yourself and your company is through guest blogging. Guest blogging allows you to expand your reach and show off your expertise on an entirely different platform. Through guest blogging, you can increase your overall internet presence, draw in new followers on social media, and lend credibility…
Top 4 Ways to Improve Local SEO
If you’re a small business working on your marketing campaign, you may have heard the term “local SEO.” Local SEO differs from national SEO because it specifically targets a local audience. For example, if you’re selling shoes in Indianapolis, you want to ensure that your local Indianapolis audience comes across your business when searching for a shoe store. Through local SEO, small businesses can increase their customer base and better reach their…