Our Blog

Google Panda Refresh Version 21

Notice a minor change in your Google rankings/results the past few days? Yes, another Panda Update occurred on Monday affecting, according to the search engine, only 1.1% of U.S. English queries, titled Google Panda Refresh Version 21. The previous update occurred not too long ago on September 27th and affected 2.4% of English queries, and was also a Panda algorithm change, rather than a data update. This follows the approximate every four to…

Old Wise Tale – Monthly SEO Fee

Over the last few years one of the most common questions I receive from clients is what is the breakdown for your company fees? Once you have the breakdown of the work performed the next question is about your hourly rate.   Now, you can show success for the services rendered, yet sometimes the client just doesn’t get the value.  Yesterday I came across this “Wise Tale” which I can’t prove to be…

Yellow Pages: Less is Best

We cannot count the number of client meetings in the past 90 days where business owners have lamented their expenditures in Yellow Pages – and, regretted committing to contracts that were not giving a return on their investments.  In many client situations, we find ourselves competing for SEO budgets against Yellow Pages allocations. Our perspective: spend as little as possible in the Yellow Pages.  Move the dollars into SEO. The opportunity for dramatically…

Google Updates

In an effort to create a better Internet search experience, Google has rolled out some updates specifically designed for improving web surfing and operations on mobile devices.  Google has announced these updates as part of the “Jelly Bean” I/O and is giving Apple search tools a run for their money. The first of these updates is being termed “Google Now”.  The program delves into location, time of day, scheduling history, searches and…

Responsive Web Design

With more and more Internet usage becoming mobile, website owners now, more than ever, must consider “mobilizing” their sites for easy cell phone, tablet or mobile device access. The norm for mobile website production was originally to create a completely separate template and URL for accessing a website on a mobile device but this process took time, money and had common glitches and lag.  Responsive Web Design is making this formerly complicated…

We can help sell a lot of socks!

We have a pretty strict practice at Steerpoint; we rarely disclose the names of our SEO clients.  Nor do we ever represent two competitors in the same industry, who are marketing to the same geography. Our intent is to not give our client’s competitors too many clues about the sources of their search success and the tactics involved with achieving it.  These practices make bragging about happy clients and creating specific case-studies…

Design that enhances the organizational flow

Today, there are vending machines that stock most anything you can think of.  Just don’t expect to buy safety glasses and candy bars from the same high-tech portal. With products placed in companies like Facebook, Logitech and other Fortune 500 companies, Steerpoint Design client, IVM is an emerging expert in Supply Distribution Vending and Vending Service Management.  However, this global company has two distinct sets of customers – with two set of…

If you cannot measure it…you cannot manage it.

An old sales manager used to drill that into my head. I thought of that recently when we decided to let a client contract expire with a business in the home improvement industry.   While that might sound odd – to resign a piece of business in a slogging economy – a bit of explanation is in order. Unlike many other media, good internet marketing measures nearly everything.  This wealth of information is…

Barber Cabinets

If you are looking to transform your home with beautiful, new, cabinetry look no further than Barber Cabinets. The custom cabinetry manufactured out of this central-Indiana provider is nothing less than exquisite, exceeding each client’s expectations. Barber Cabinets, situated in the heart of Indianapolis, is a leading provider of affordable, custom-made cabinets perfectly suited for any room in the home while consistently fulfilling their family tradition of style, quality, and value. Over…

Fortune 500 Companies Using WordPress

There comes a time in every business owners journey when they must decide how to best create an internet presence, usually in the form of a website. A lot of these decisions result in the acquisition of a fast and efficient Content Management System (CMS). A CMS is a platform that allows the owner to publish content online while having access to tools necessary for creating and modifying fresh or existing material.…

The Google Penguin Update 101

Black hat SEO tactics include strategies like cloaking, hidden text, doorway pages, keyword stuffing, interlinking, and duplicate sites. A lot of these techniques are illegitimate and they seek to optimize search-ability while unfairly cheating the system. These strategies create an uneven playing field for the entire web. Google has rolled out a new update known as the “Penguin” which will seek to discourage and penalize the page rank of sites who allow…

Architectural Brick and Tile

Architectural Brick and Tile has been providing top of the line products for nearly 50 years with satisfied customers through out Indiana. The diverse products include brick, concrete and clay pavers, exterior and custom carved stone, porcelain, glass, ceramic, and metal tile, masonry thin veneers, retaining walls, hardwood and an array of decorative accents. Whether you are redecorating your interior, designing the home of your dreams or creating your very own outdoor…