Designing Your Checkout Page to Increase Conversion Rates
When it comes to conversion rates online, one area where these rates often drop is on checkout pages. Checkout pages and lost customers can be a major pain for many companies, as shopping cart abandonment rates are higher than ever and amounting to billions of dollars in lost profits. However, by optimizing your checkout page, you can ensure that more customers follow through with their purchases. Follow these tips to optimize your…
In many ways, brand loyalty is the backbone of your business. By building brand loyalty, you can cultivate a trusted group of customers whom you can count on to bring you business. But how can your company successfully build brand loyalty? Essentially, brand loyalty is about connecting with your customers and developing a sense of trust amongst them. Through humanization, anticipating needs, consistency, personalization, and respecting customer time, your business can build…
Is Your Small Business Ready For the Holiday Shopping Season?
With the holiday shopping season right around the corner, it is time for your small business to start preparing for the trio of special shopping dates coming up: Black Friday, Cyber Monday, and Small Business Saturday. While Black Friday has been crucial to the holiday shopping season for years, Cyber Monday and Small Business Saturday are newer additions that bring your business even more serious selling opportunities. To prepare for this year’s…
When NOT to Redesign Your Website
While we at SteerPoint Design are always in favor of redesigning your website when the time is right, there are also many situations in which redesigning your website simply will not help. Often, brands believe that by simply redesigning their website, they can increase traffic, generate leads, become more competitive, or solve other problems. However, many of these problems are actually better solved by improving your SEO and marketing campaigns. With these…
Top 4 Benefits of Guest Blogging
Right now, you are probably focusing on creating excellent blog posts and other content for your brand’s website. However, another great way to gain exposure for yourself and your company is through guest blogging. Guest blogging allows you to expand your reach and show off your expertise on an entirely different platform. Through guest blogging, you can increase your overall internet presence, draw in new followers on social media, and lend credibility…
Top 4 Ways to Improve Local SEO
If you’re a small business working on your marketing campaign, you may have heard the term “local SEO.” Local SEO differs from national SEO because it specifically targets a local audience. For example, if you’re selling shoes in Indianapolis, you want to ensure that your local Indianapolis audience comes across your business when searching for a shoe store. Through local SEO, small businesses can increase their customer base and better reach their…
The Components of a Great Landing Page
When it comes to your brand’s website, the landing page is the top priority. Your landing page is most often the first page that customers see, which means that the only way to ensure their continued engagement with your website is to have a great landing page. With the following components, your landing page will be at its best. A Great Headline The first component of a great landing page is a…
5 Social Media Marketing Tips That Work
Social media marketing is the best way to engage with your customers and build your brand. However, many brands struggle with finding social media marketing strategies that work for them. When it comes to social media marketing, the key to success is finding the best way to engage with your target audience. Rather than outright selling your products and services, social media marketing is about connection and showing off your brand’s personality.…
Choosing Colors & Fonts That Make Your Brand Stand Out
When it comes to branding, nothing is more important than the colors and fonts that you use on your website and in other promotional materials. Your brand’s signature colors and fonts are not only the building blocks of representation, but they are also the first thing that a prospective customer will notice and take in. Colors and fonts have a significant, subconscious impact on the way that customers interact with your brand,…
For many users of Twitter and other social media networks, hashtags are an integral component of their online experience. However, for many brands making their first foray into social media marketing, hashtags may cause confusion, or worse, a social media misstep. There are many simple ways that you can use hashtags to improve your social media marketing tactics. By learning how to use hashtags the right way, your brand can better engage…
Mobile Optimization for Your Small Business
Did you know that across the globe, there are 6.8 billion mobile phone subscriptions? In just the United States, about 85% of the population uses a mobile phone for more than just calling and texting. With smartphones on the rise, more and more people are using their mobile phones to go online, shop, and interact with businesses in all kinds of ways. Because of this, your small business absolutely must prioritize mobile…
How to Integrate Social Media Into Your Website
As social media use continues to increase, the social media presence of your business has become just as important as your website. However, many businesses overlook the importance of integrating social media directly into their website. Because the current user experience takes place through multiple channels, it is key to connect those channels in order to foster greater user engagement with your brand. With the following tips, you can successfully integrate social…