Right now, you are probably focusing on creating excellent blog posts and other content for your brand’s website. However, another great way to gain exposure for yourself and your company is through guest blogging. Guest blogging allows you to expand your reach and show off your expertise on an entirely different platform. Through guest blogging, you can increase your overall internet presence, draw in new followers on social media, and lend credibility to your own brand. Here are the top four benefits of guest blogging.
1. Expanding Your Reach
The first major benefit of guest blogging is the fact that it expands your reach. When you write a guest blog post, you are talking to a whole new set of readers. These readers will then be exposed to not only you, but also the company you work for and are trying to promote. By creating this exposure, you are building a sense of brand recognition that will ultimately lead to a larger customer base.
2. Adding to Your Credibility
Another key benefit of guest blogging is that it adds to your online credibility. First, by writing a guest blog post, you are showing readers that you are an expert in your field. By being chosen to write a guest blog post, you are proving yourself as knowledgeable in your industry and as a credible, trusted source. Guest blogging can also add to your credibility through the Google Authorship program. Because Google tracks Authorship across the web, guest blogging increases your credibility with Google.
3. Growing Your Social Media Presence
Guest blogging can also help you expand your social media presence. When your guest blog is posted, you often have the opportunity to link to your various social media profiles on Facebook, Twitter, LinkedIn, Google+, etc. If readers like what they read, they are very likely to begin following you on social media. In turn, this will expose them to your brand and give them the opportunity to connect with your brand on social media, too.
4. Increasing Inbound Links
Last but not least, guest blogging helps your brand by increasing inbound links. When you write a guest blog post, you are generally given a space for your bio, which will likely include a link to the company that you own or work for. With this link, you have an easy outlet for driving referral traffic to your website. This also boosts your organic search rankings and generally provides your brand with greater visibility on the web.