With the holiday shopping season right around the corner, it is time for your small business to start preparing for the trio of special shopping dates coming up: Black Friday, Cyber Monday, and Small Business Saturday. While Black Friday has been crucial to the holiday shopping season for years, Cyber Monday and Small Business Saturday are newer additions that bring your business even more serious selling opportunities. To prepare for this year’s holiday shopping seasons, statistics are showing that going mobile and marketing on Facebook are key. With this guide, your small business will be ready for the biggest shopping days of the year.
Based on last year’s data, businesses need to increase their mobile efforts in preparation for Black Friday and Cyber Monday. In 2012, 28% of Black Friday shoppers used their mobile devices to check out promotions on a business’s website. On Cyber Monday, 13% of purchases were made via mobile. As mobile use becomes even more ingrained in consumers’ daily lives, it is important for businesses to optimize the customer’s mobile experience. This means developing or revamping your mobile website as well as optimizing for local search to ensure that your business is being found by your potential customers.
Marketing on Facebook
The numbers from last year also show that marketing on Facebook and other social media sites is key to ensuring that customers see your promotions. On Black Friday last year, over 16% of consumers used Facebook to find deals and promotions. On Cyber Monday, the top retailers online saw a 240% jump in referrals from Facebook. These statistics show that consumers are expecting deals and promotions to be found on social media. By giving your social media campaign an overhaul, your small business can attract more customers and ensure that your deals and promotions are found and taken advantage of.
Small Business Saturday
Small Business Saturday, which is scheduled for November 30th this year, is a very important day for the many small businesses across the U.S. Last year, social media awareness rose from 34%-67% during the two weeks leading up to Small Business Saturday. Almost half of the consumers who were aware of this day ended up shopping at their local small businesses.
For your business, this means that posting on social media about Small Business Saturday deals and promotions is key to attracting business for this critical shopping day. You should also continue optimizing for local SEO and mobile devices to ensure that consumers can easily find information about your business while they are out shopping.