As the holiday season begins to unfold, it is time for your brand to start thinking about your seasonal social media marketing campaign. With shoppers everywhere searching for the perfect gift, and more and more of that traffic coming online rather than in brick-and-mortar stores, it is important to really revamp your social media marketing campaign during this time of year. This means not only running holiday-themed ads, but also getting your entire social media persona into gear. With themed photos, special competitions, and other strategies, your brand can make the most out of this holiday shopping season on social media.
1. Use Themed Cover & Profile Photos
The first step in showing customers that your brand is ready for the holidays is updating your cover photo and profile picture to have a holiday theme. The cover photo and profile picture are important because they are the main representation of your brand for customers who seek you out on social media. Try a cover photo that shows off your special holiday products or promotes your seasonal specials. For the profile picture, you could show employees in holiday gear or simply add a themed addition to your current profile photo, such as festive lights or a Christmas tree.
2. Create a Holiday Hashtag
On Twitter, one great way to market throughout the holiday season is to create a dedicated holiday hashtag. For instance, you could promote different products that make great holiday gifts using #BrandNameHolidayGiftIdeas. This will allow your users to follow along with different recommendations and help them find the perfect gifts for their family and friends.
3. Schedule Your Seasonal Ads
As the marketing world transitions into holiday mode, it is also time to start scheduling your seasonal ads on social media. You should make use of new, seasonal ads across your social media ad campaigns. First, consider all of the different ad channels you use and what your budget is for each. The beginning of the holiday season is a good time to start seriously tracking the effect of different types of ads, allowing your ads to be more effective later in the season.
4. Run a Special Competition
During the holiday season, everyone is looking for a great deal. That’s why this is the best time to start up a new social media competition with special prizes. Use a holiday theme and plan giveaways that make great holiday gifts, such as gift cards or combo prizes. You could also run multiple sweepstakes for a wide range of your brand’s best gift items, allowing customers to compete multiple times which increases engagement.