Throughout 2013, one trend that we have seen is the vast rise in mobile use. Increased mobile use requires an increased need to specifically target mobile customers when it comes to your business’s marketing strategy. New data on the PC market provides further data to show the importance of revamping your company’s mobile marketing strategy for 2014. With PC sales on the decline and mobile sales on the rise, optimizing your customers’ mobile experience is more important than ever. Read on to learn more about this new data and how your business can focus on mobile for the new year.
PC Market in Decline
According to CNET, the PC market is on the decline. While analysts predicted that PC shipments would decrease by 9.7% in 2013, new data shows that this drop will actually be 10.1%. For 2014, another 3.8% decline in PC shipments is being predicted. In contrast to this drop, the Windows-based tablet market is on the rise. While less than 7.5 million Windows tablets were shipped in 2013, this number is expected to increase to 39.3 million in 2014.
Although the PC is still the most widely used computing device on a day-to-day basis, consumers seem to be favoring the wide range of mobile devices available when it comes to making new purchases. For businesses, these trends toward consumer use of mobile devices indicate that the future of marketing is mobile. Companies need to be targeting their audience where that audience is located – on mobile devices.
Revamping Your Mobile Strategy
How can your business revamp its mobile strategy for 2014? The first step is by optimizing your website for mobile use. You can choose to either develop a dedicated mobile site or optimize your current website through strategies such as responsive web design. If developing a new website isn’t in your business’s budget right now, you can also make changes to your current website to create a more mobile-friendly user experience, such as eliminating Flash elements and improving navigation features.
In addition to optimizing your website, your company can target mobile consumers through mobile ads. You can employ mobile ads in search engine results, on mobile websites, and in social media apps. When developing mobile ads, keep in mind that you should be promoting deals that can easily be redeemed directly from the user’s mobile device.
Consider contacting us at SteerPoint at 317.436.7910 to discuss your mobile strategy.