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How to Integrate Social Media Into Your Website

As social media use continues to increase, the social media presence of your business has become just as important as your website. However, many businesses overlook the importance of integrating social media directly into their website. Because the current user experience takes place through multiple channels, it is key to connect those channels in order to foster greater user engagement with your brand. With the following tips, you can successfully integrate social…

Ten Missteps That Could Cost You Your Business – Part 2

As a continuation from our last post, here are six more traps to avoid so that your business does not falter before it gets started. Misstep #5. Being a Weak Leader:  Your employees took a chance on you because they thought you had the resources to grow the next great American business.  Do not let them down.  Make the tough decisions and put the interests of the business and its employees at…

Keeping Your Content Updated: Tips and Benefits

There are a number of reasons why it is important to continuously update your content, especially when it comes to your SEO strategy. Let’s take a look at some of these reasons why. Showing Consumers That Your Brand is Active If people are interested in your subject matter, then they are definitely going to keep coming back to your site to see new content. But what about the content that’s already there?…

Ten Missteps That Could Cost You Your Business – Part 1

SteerPoint will now begin sharing guest blogs from our colleagues at Brannon, Sowers & Cracraft. The team at their firm is a great group of people who guide business owners and the various legal issues associated with running a company. Starting a business in a digitally connected age, ripe with diversified financing opportunities may leave today’s entrepreneur with an overwhelming number of choices for getting his or her name out into the…

How Social Media Supports Small Businesses

As a small business, you often do not have the same level of time and money to commit to your social media marketing campaign, compared to the big businesses. Because of this, it is important to take advantage of the ways that social media sites work for you. Two of the most popular social media networks, Facebook and Twitter, have recently been making their support for small businesses much more visible. Through…

Web Redesign Tips for Back to School

It’s back to school season, and with back to school comes new marketing campaigns infused with creativity. To maximize your customer engagement during back to school, consider a web redesign in conjunction with your promotions. Seeing a fresh, new site will spark consumer interest and has great potential to lead to more profits. The back to school season is the time to spend, and by optimizing your site for mobile and targeting…

The Symbiosis of Web Design & SEO

When it comes to web design and SEO, many think that the two are polar opposites. In reality, web design and SEO function with a symbiotic relationship, meaning that one cannot exist without the other. Without proper web design, your SEO campaign will fail as users become frustrated by a confusing website. Without SEO, your beautifully designed website will never be reached by as many people. By combining both your web design…

Should you ask for a return on SEO fees?

It was recently posted in a column on http://searchengineland.com/suing-your-seo-agency-168370 that the first lawsuit was filed against an SEO firm. Why? Here’s a quoted summary: “….Law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker Institute seeking a return of their $49,000 in SEO fees and punitive damages under civil RICO. To the best of my knowledge, this is the largest and most public legal imbroglio involving aggressive performance claims, angry…

What Web Developers Do For You

It is no secret that your website has to look great and work intuitively if you want your business to prosper. However, many people believe that web development is something that anyone can do if they only put their mind to it. At SteerPoint, we know that if you try your hand at web development while putting the success of your business at stake, you may end up less than thrilled with…

The Importance of Internet Marketing

In the digital age, Internet marketing is more important than ever before. Many small businesses believe that they don’t need to market on the Internet because the majority of their customers are drawn by location. However, every business must use Internet marketing for one simple reason: because everyone else does. Particularly for a younger audience, not being on the Internet is tantamount to not existing. Even consumers searching for a local product…

The Importance of Graphic Design for Your Website

Because graphic design is ever-present, many companies do not realize the importance of hiring a qualified graphic designer for their website or other materials. It is paramount that you allow someone who is trained and experienced to design any materials that your company uses to present itself to potential customers or clients. Having a graphic designer ensures that you will have a recognizable brand and gain credibility as a professional business. Why…

How do we target the Millennials?

SteerPoint is graciously hosting a paid intern over the summer from Ball State University, and after conversing with this soon to be senior college student, (whom will be also entering the workforce in less than one year) some key findings have been discussed relating to the “millennials” and how to relate to this age group by way of internet marketing in particular. This Millennial Generation is also known as Generation Y –…