The Components of a Great Landing Page
When it comes to your brand’s website, the landing page is the top priority. Your landing page is most often the first page that customers see, which means that the only way to ensure their continued engagement with your website is to have a great landing page. With the following components, your landing page will be at its best. A Great Headline The first component of a great landing page is a…
5 Social Media Marketing Tips That Work
Social media marketing is the best way to engage with your customers and build your brand. However, many brands struggle with finding social media marketing strategies that work for them. When it comes to social media marketing, the key to success is finding the best way to engage with your target audience. Rather than outright selling your products and services, social media marketing is about connection and showing off your brand’s personality.…
Choosing Colors & Fonts That Make Your Brand Stand Out
When it comes to branding, nothing is more important than the colors and fonts that you use on your website and in other promotional materials. Your brand’s signature colors and fonts are not only the building blocks of representation, but they are also the first thing that a prospective customer will notice and take in. Colors and fonts have a significant, subconscious impact on the way that customers interact with your brand,…
For many users of Twitter and other social media networks, hashtags are an integral component of their online experience. However, for many brands making their first foray into social media marketing, hashtags may cause confusion, or worse, a social media misstep. There are many simple ways that you can use hashtags to improve your social media marketing tactics. By learning how to use hashtags the right way, your brand can better engage…
Mobile Optimization for Your Small Business
Did you know that across the globe, there are 6.8 billion mobile phone subscriptions? In just the United States, about 85% of the population uses a mobile phone for more than just calling and texting. With smartphones on the rise, more and more people are using their mobile phones to go online, shop, and interact with businesses in all kinds of ways. Because of this, your small business absolutely must prioritize mobile…
How to Integrate Social Media Into Your Website
As social media use continues to increase, the social media presence of your business has become just as important as your website. However, many businesses overlook the importance of integrating social media directly into their website. Because the current user experience takes place through multiple channels, it is key to connect those channels in order to foster greater user engagement with your brand. With the following tips, you can successfully integrate social…
Ten Missteps That Could Cost You Your Business – Part 2
As a continuation from our last post, here are six more traps to avoid so that your business does not falter before it gets started. Misstep #5. Being a Weak Leader: Your employees took a chance on you because they thought you had the resources to grow the next great American business. Do not let them down. Make the tough decisions and put the interests of the business and its employees at…
Keeping Your Content Updated: Tips and Benefits
There are a number of reasons why it is important to continuously update your content, especially when it comes to your SEO strategy. Let’s take a look at some of these reasons why. Showing Consumers That Your Brand is Active If people are interested in your subject matter, then they are definitely going to keep coming back to your site to see new content. But what about the content that’s already there?…
Ten Missteps That Could Cost You Your Business – Part 1
SteerPoint will now begin sharing guest blogs from our colleagues at Brannon, Sowers & Cracraft. The team at their firm is a great group of people who guide business owners and the various legal issues associated with running a company. Starting a business in a digitally connected age, ripe with diversified financing opportunities may leave today’s entrepreneur with an overwhelming number of choices for getting his or her name out into the…
How Social Media Supports Small Businesses
As a small business, you often do not have the same level of time and money to commit to your social media marketing campaign, compared to the big businesses. Because of this, it is important to take advantage of the ways that social media sites work for you. Two of the most popular social media networks, Facebook and Twitter, have recently been making their support for small businesses much more visible. Through…
Web Redesign Tips for Back to School
It’s back to school season, and with back to school comes new marketing campaigns infused with creativity. To maximize your customer engagement during back to school, consider a web redesign in conjunction with your promotions. Seeing a fresh, new site will spark consumer interest and has great potential to lead to more profits. The back to school season is the time to spend, and by optimizing your site for mobile and targeting…
The Symbiosis of Web Design & SEO
When it comes to web design and SEO, many think that the two are polar opposites. In reality, web design and SEO function with a symbiotic relationship, meaning that one cannot exist without the other. Without proper web design, your SEO campaign will fail as users become frustrated by a confusing website. Without SEO, your beautifully designed website will never be reached by as many people. By combining both your web design…