Our Blog

Should you ask for a return on SEO fees?

It was recently posted in a column on http://searchengineland.com/suing-your-seo-agency-168370 that the first lawsuit was filed against an SEO firm. Why? Here’s a quoted summary: “….Law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker Institute seeking a return of their $49,000 in SEO fees and punitive damages under civil RICO. To the best of my knowledge, this is the largest and most public legal imbroglio involving aggressive performance claims, angry…

What Web Developers Do For You

It is no secret that your website has to look great and work intuitively if you want your business to prosper. However, many people believe that web development is something that anyone can do if they only put their mind to it. At SteerPoint, we know that if you try your hand at web development while putting the success of your business at stake, you may end up less than thrilled with…

The Importance of Internet Marketing

In the digital age, Internet marketing is more important than ever before. Many small businesses believe that they don’t need to market on the Internet because the majority of their customers are drawn by location. However, every business must use Internet marketing for one simple reason: because everyone else does. Particularly for a younger audience, not being on the Internet is tantamount to not existing. Even consumers searching for a local product…

The Importance of Graphic Design for Your Website

Because graphic design is ever-present, many companies do not realize the importance of hiring a qualified graphic designer for their website or other materials. It is paramount that you allow someone who is trained and experienced to design any materials that your company uses to present itself to potential customers or clients. Having a graphic designer ensures that you will have a recognizable brand and gain credibility as a professional business. Why…

How do we target the Millennials?

SteerPoint is graciously hosting a paid intern over the summer from Ball State University, and after conversing with this soon to be senior college student, (whom will be also entering the workforce in less than one year) some key findings have been discussed relating to the “millennials” and how to relate to this age group by way of internet marketing in particular. This Millennial Generation is also known as Generation Y –…

What A Great Website Looks Like

As a modern company, having a well designed website is an absolute must. In many cases the majority of your interactions with customers will occur through your website. Being able to grab the attention of customers and hold on to their interest can make the difference between a successful company and one that can’t quite keep up. When it comes to effective website design, there are several important characteristics that companies should…

Is Local SEO the Best Option For You?

We know what you’re thinking right about now; “How is Local SEO any different than regular SEO?” Well, that is a good question and YES, there is a difference. What is relevant to the locals in Worcester, MA is not always going to be what a cowboy down in Texas is looking for. You need to make sure that if you have a business and plan to succeed on the patronage of…

What Does SEO Do For You?

A strong SEO marketing plan means that you are earning your business as opposed to buying it. What you need in the digital information age when your potential customers are all on the web searching for your services is a search engine that has scanned your website and endorsed you by means of a higher search ranking. A good SEO company will make sure that all the content on your website is…

Are Search Engines Reading Your Website Now? You Bet!

We’ve all seen the Sci-Fi movies of the 60’s, 70’s and 80’s that featured not just robots, but interactive robots. Machines that were capable of affection, remorse or even . . . “evil.” You may have even given them a second thought when we got smart phones and smart TV’s. This previously fictional reality that we have seen assimilate, little by little, into our daily lives keeps making ground. That is, our…

A Strong Keyword Is the KEY to Strong SEO

If you are looking to get your business found on the web, then you need to find strong keywords that match your products and services. But that is not the only thing that a major search engine looks for when they send web crawlers to your website for indexing. Maintaining a blog with keywords is a great way to get noticed, but your blogs need to be relevant and original. Google has…

Responsible SEO Leads to Major Search Engine Rewards

Getting found on the internet; that is what businesses strive for most in the Information Age. What makes your business grow is having strong referrals that can bring in the customers. A referral used to only come from the phone book or word of mouth. Of course there was advertising, but now days, people trust advertising just as much as they did in the 80’s and before (very little). It’s the strong…

Website Originality is the SEO & Design

A great and profitable website is subject to whether or not it can get found. After all, what good is it to present something if you don’t have an audience, right? In the past, there were certain techniques used to optimize a website for high page rankings on major search engines. But these black hat techniques have led to a surge of Spamdexing. So in response, the biggest of all search engines,…