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Why You Shouldn’t Call Yourself a Social Media Expert

Social media has become an integral part of the marketing strategies for many businesses, and as a component of these strategies, has certainly produced results. Of course, this means that social media has become a new trend in marketing that is often overdone and poorly executed. Making the Same Mistakes Again According to Business Insider blogger Peter Shankman, the mistakes being made by current so-called social media experts are akin to the…

Drapery Street – Responsive Design

SteerPoint Design recently completed another responsive design project for our clients – The Drapery Street in Carmel in the Indiana Design Center. This client works with colors, designs and textures daily – so, we were not surprised they entered into this website redesign project with impressive assets that included print publication designs, top quality photos, smartly edited videos and a well-written map of very complete content. Our work was in the area…

Open Facebook Posts

Sometimes social media can be looked at as an experiment – what is posted, when, what links are posted, photos, phrases, funny sayings, etc.  What seems to garner the most comments or the most “likes?”  Using trial and error, clients can see what things are posted on Facebook for example, that gain the most “talk.” We’ve told our clients at SteerPoint that as long as you are engaging your target audience, on…

Questions you MUST ask of your Website Developer

SteerPoint Design has developed key questions you MUST ask of your website developer prior to the website building process.  The web development process is extensive and very detailed oriented – both the designer and the client must be on the same page. On what platform will the website be constructed? Some systems are more time intensive than others to change and update.  Unless your business is incredibly unique, don’t allow it to…

Google Panda Update 3-18

The search engine has not confirmed it yet, but according to our research of chatter online, Google rolled out their latest algorithm change last Friday. Webmasters and SEO consultants are checking client rankings today to see the effects. This marks the 25th update – Google Panda Update 25. Google says, “They are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.”Matt Cutts, whom is in charge of…

Infographic

From an SEO standpoint, the use of Infographics is a great visualization tool to be used with social media – they can be liked, shared, e-mailed to others, etc. – which can be linked back to a company’s website. Many of our clients request to have them specifically placed on their websites. They have been around now for about a year or so. Right now, they seem to be the “in thing”…

Social Media For Your Business is Key

We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web. Social Media is having a profound impact on…

Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on…

Graph Search vs Google

There’s obviously been much talk this week about Facebook’s new graph search – the good, the bad, what it is, what it’s not, and from an SEO standpoint, I’m not quite sure yet.  SteerPoint immediately signed up to be on the waiting list for the very limited beta program, so we can test it ourselves and learn more for our clients. But, I do have several questions/concerns that might be addressed in…

2013 SEO Audit. Special Offer!

At SteerPoint, many of our engagements begin with an SEO Audit. It is a comprehensive review of your current SEO program.  In order to improve your rankings in organic searches, you need to know what’s working in your site, what needs to be improved, and what may be hurting your rankings. SteerPoint’s SEO Audit includes the following: Analyzing keywords, traffic and competitors Checking for page errors and poorly formatted code Making sure…

Buzz Term January 2013: EMD

Do you know what an EMD is and what its positive and negative attributes are? It is an acronym for Exact Match Domain. For example, let’s pretend you are in the used toupee business and you have the chance to secure www.usedtoupees.com. That’s an example of “exact match” web domain – what you sell or do is reflected in your domain name. A couple of year ago, we would have advised you…

To Be Social or Not in 2013?

Being social on the web is a must in 2013! We are telling ALL of our clients social media is the ticket to success – Facebook, Twitter, Google+ &  Pinterest. We are currently creating and delivering social media marketing strategies for our clients to enhance their relationships with their customers, employees and partners. This service is a great asset to our clients, because honestly, who has time between either yourself as a…