What A Great Website Looks Like
As a modern company, having a well designed website is an absolute must. In many cases the majority of your interactions with customers will occur through your website. Being able to grab the attention of customers and hold on to their interest can make the difference between a successful company and one that can’t quite keep up. When it comes to effective website design, there are several important characteristics that companies should…
Is Local SEO the Best Option For You?
We know what you’re thinking right about now; “How is Local SEO any different than regular SEO?” Well, that is a good question and YES, there is a difference. What is relevant to the locals in Worcester, MA is not always going to be what a cowboy down in Texas is looking for. You need to make sure that if you have a business and plan to succeed on the patronage of…
A strong SEO marketing plan means that you are earning your business as opposed to buying it. What you need in the digital information age when your potential customers are all on the web searching for your services is a search engine that has scanned your website and endorsed you by means of a higher search ranking. A good SEO company will make sure that all the content on your website is…
Are Search Engines Reading Your Website Now? You Bet!
We’ve all seen the Sci-Fi movies of the 60’s, 70’s and 80’s that featured not just robots, but interactive robots. Machines that were capable of affection, remorse or even . . . “evil.” You may have even given them a second thought when we got smart phones and smart TV’s. This previously fictional reality that we have seen assimilate, little by little, into our daily lives keeps making ground. That is, our…
A Strong Keyword Is the KEY to Strong SEO
If you are looking to get your business found on the web, then you need to find strong keywords that match your products and services. But that is not the only thing that a major search engine looks for when they send web crawlers to your website for indexing. Maintaining a blog with keywords is a great way to get noticed, but your blogs need to be relevant and original. Google has…
Responsible SEO Leads to Major Search Engine Rewards
Getting found on the internet; that is what businesses strive for most in the Information Age. What makes your business grow is having strong referrals that can bring in the customers. A referral used to only come from the phone book or word of mouth. Of course there was advertising, but now days, people trust advertising just as much as they did in the 80’s and before (very little). It’s the strong…
Website Originality is the SEO & Design
A great and profitable website is subject to whether or not it can get found. After all, what good is it to present something if you don’t have an audience, right? In the past, there were certain techniques used to optimize a website for high page rankings on major search engines. But these black hat techniques have led to a surge of Spamdexing. So in response, the biggest of all search engines,…
Why You Shouldn’t Call Yourself a Social Media Expert
Social media has become an integral part of the marketing strategies for many businesses, and as a component of these strategies, has certainly produced results. Of course, this means that social media has become a new trend in marketing that is often overdone and poorly executed. Making the Same Mistakes Again According to Business Insider blogger Peter Shankman, the mistakes being made by current so-called social media experts are akin to the…
Drapery Street – Responsive Design
SteerPoint Design recently completed another responsive design project for our clients – The Drapery Street in Carmel in the Indiana Design Center. This client works with colors, designs and textures daily – so, we were not surprised they entered into this website redesign project with impressive assets that included print publication designs, top quality photos, smartly edited videos and a well-written map of very complete content. Our work was in the area…
Sometimes social media can be looked at as an experiment – what is posted, when, what links are posted, photos, phrases, funny sayings, etc. What seems to garner the most comments or the most “likes?” Using trial and error, clients can see what things are posted on Facebook for example, that gain the most “talk.” We’ve told our clients at SteerPoint that as long as you are engaging your target audience, on…
Questions you MUST ask of your Website Developer
SteerPoint Design has developed key questions you MUST ask of your website developer prior to the website building process. The web development process is extensive and very detailed oriented – both the designer and the client must be on the same page. On what platform will the website be constructed? Some systems are more time intensive than others to change and update. Unless your business is incredibly unique, don’t allow it to…
The search engine has not confirmed it yet, but according to our research of chatter online, Google rolled out their latest algorithm change last Friday. Webmasters and SEO consultants are checking client rankings today to see the effects. This marks the 25th update – Google Panda Update 25. Google says, “They are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.”Matt Cutts, whom is in charge of…