At SteerPoint Design, we often have potential clients request that we look at their established website before we meet with them for a consultation. There’s one key item that we are noticing is missing from websites: an effective call to action. Each and every website should have a call to action, and some websites are still missing the mark on this simple solution to engage your user/customer. A call to action, also…
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Web Analytics is for everyone!
One element we focus on with our clients at SteerPoint is Web Analytics, which is basically your map to success. SEO (Search Engine Optimization) starts the online sales process by getting your site found on search engines and understanding Web Analytics completes the circle. Web Analytics delivers data in real-time that provides crucial information so you can make a shift in marketing dollars and save thousands in the long run by providing…
End of 2012 SEO Thoughts – Web Audits for 2013
As 2012 winds down, it’s time to take a look at your SEO program. For some, I know it’s budgeting time for 2013, if not, just some minor adjustments might be the direction you want to go. So, let’s stick to a basic approach of what to think about for SEO for next year. At SteerPoint, we work with many of our clients on an SEO audit. You need to think about…
Some of the trends on the increase even more in 2013 will be that of more social media, mobile websites and quality content. These are the 3 topics I am currently discussing with all of my clients as they approach their marketing plans for the upcoming year. Many of SteerPoint Design’s clients are not seeing the connection between your web presence and your social media presence. Social media needs to be your…
Instagram disclosed their new “no opting out” policy and surprised faithful users today, whom may not be so loyal anymore. In a nutshell, the company will be able to sell users’ photos effective January 16, 2013. The terms of use, specifically users’ rights, states the following: “A business or other entity may pay Instagram to display users’ photos and other details in connection with paid or sponsored content or promotions, without any…
I’ve had some clients inquire – Google Apps for Businesses means that there is no longer a free apps offering for businesses. However, if you were already in before this announcement on Friday, December 7th you are fine, for right now at least. The only difference is that you will not be able to create new users like before. Expect Google to entice you to upgrade and pay for a plan although.…
It’s almost the end of 2012, so you should already be thinking about your website or maybe even a re-design for 2013, right? So, what are some key ideas you need to be thinking of to go through this process the RIGHT way? We often go through this with our clients at SteerPoint Design. First, let’s think back to some very basic marketing 101 – as a business, knowing your target audience/customer…
I have this new website, what do we do now?
Occasionally, potential clients call me to ask: I have this new website, what do we do now? Why won’t my website rank? For clients, often it’s like opening a new gift around the holidays – only this gift is supposed to bring money and a profit! A new website is exciting, and it improves your business perceptibility. So, the website goes live, now what? The Internet marketing plan for your business is…
Some days I feel as if I need to join corporate America!
I took some time this week to review all of the proposals SteerPoint presented and checked Google to see how those who choose not to engage with us were doing on ranking for organic results. Two companies are out of business, and three corporations have dropped in ranking to the point unacceptable by anyone with any understanding of the internet. The next step was to see who still has a job, and…
Google Panda Refresh Version 21
Notice a minor change in your Google rankings/results the past few days? Yes, another Panda Update occurred on Monday affecting, according to the search engine, only 1.1% of U.S. English queries, titled Google Panda Refresh Version 21. The previous update occurred not too long ago on September 27th and affected 2.4% of English queries, and was also a Panda algorithm change, rather than a data update. This follows the approximate every four to…
Old Wise Tale – Monthly SEO Fee
Over the last few years one of the most common questions I receive from clients is what is the breakdown for your company fees? Once you have the breakdown of the work performed the next question is about your hourly rate. Now, you can show success for the services rendered, yet sometimes the client just doesn’t get the value. Yesterday I came across this “Wise Tale” which I can’t prove to be…
In an effort to create a better Internet search experience, Google has rolled out some updates specifically designed for improving web surfing and operations on mobile devices. Google has announced these updates as part of the “Jelly Bean” I/O and is giving Apple search tools a run for their money. The first of these updates is being termed “Google Now”. The program delves into location, time of day, scheduling history, searches and…