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Social Media For Your Business is Key

We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web. Social Media is having a profound impact on…

Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on…

Graph Search vs Google

There’s obviously been much talk this week about Facebook’s new graph search – the good, the bad, what it is, what it’s not, and from an SEO standpoint, I’m not quite sure yet.  SteerPoint immediately signed up to be on the waiting list for the very limited beta program, so we can test it ourselves and learn more for our clients. But, I do have several questions/concerns that might be addressed in…

2013 SEO Audit. Special Offer!

At SteerPoint, many of our engagements begin with an SEO Audit. It is a comprehensive review of your current SEO program.  In order to improve your rankings in organic searches, you need to know what’s working in your site, what needs to be improved, and what may be hurting your rankings. SteerPoint’s SEO Audit includes the following: Analyzing keywords, traffic and competitors Checking for page errors and poorly formatted code Making sure…

Buzz Term January 2013: EMD

Do you know what an EMD is and what its positive and negative attributes are? It is an acronym for Exact Match Domain. For example, let’s pretend you are in the used toupee business and you have the chance to secure www.usedtoupees.com. That’s an example of “exact match” web domain – what you sell or do is reflected in your domain name. A couple of year ago, we would have advised you…

To Be Social or Not in 2013?

Being social on the web is a must in 2013! We are telling ALL of our clients social media is the ticket to success – Facebook, Twitter, Google+ &  Pinterest. We are currently creating and delivering social media marketing strategies for our clients to enhance their relationships with their customers, employees and partners. This service is a great asset to our clients, because honestly, who has time between either yourself as a…

Call to Action Design

At SteerPoint Design, we often have potential clients request that we look at their established website before we meet with them for a consultation. There’s one key item that we are noticing is missing from websites: an effective call to action. Each and every website should have a call to action, and some websites are still missing the mark on this simple solution to engage your user/customer. A call to action, also…

Web Analytics is for everyone!

One element we focus on with our clients at SteerPoint is Web Analytics, which is basically your map to success. SEO (Search Engine Optimization) starts the online sales process by getting your site found on search engines and understanding Web Analytics completes the circle. Web Analytics delivers data in real-time that provides crucial information so you can make a shift in marketing dollars and save thousands in the long run by providing…

End of 2012 SEO Thoughts – Web Audits for 2013

As 2012 winds down, it’s time to take a look at your SEO program.  For some, I know it’s budgeting time for 2013, if not, just some minor adjustments might be the direction you want to go.  So, let’s stick to a basic approach of what to think about for SEO for next year. At SteerPoint, we work with many of our clients on an SEO audit. You need to think about…

Social and Mobile 2013

Some of the trends on the increase even more in 2013 will be that of more social media, mobile websites and quality content. These are the 3 topics I am currently discussing with all of my clients as they approach their marketing plans for the upcoming year. Many of SteerPoint Design’s clients are not seeing the connection between your web presence and your social media presence. Social media needs to be your…

Bye Bye Instagram

Instagram disclosed their new “no opting out” policy and surprised faithful users today, whom may not be so loyal anymore. In a nutshell, the company will be able to sell users’ photos effective January 16, 2013. The terms of use, specifically users’ rights, states the following: “A business or other entity may pay Instagram to display users’ photos and other details in connection with paid or sponsored content or promotions, without any…

Google Apps – No Longer Free

I’ve had some clients inquire – Google Apps for Businesses means that there is no longer a free apps offering for businesses. However, if you were already in before this announcement on Friday, December 7th you are fine, for right now at least. The only difference is that you will not be able to create new users like before. Expect Google to entice you to upgrade and pay for a plan although.…