Snapchat has become one of the most popular social media platforms, with around 300 million active monthly users. This video-based app sees more than 1 million new snaps (photos and videos) created every day. With such an enormous following, it’s no surprise that businesses have joined Snapchat to market to millennials. Marketing via Snapchat can see great returns – if you know what you’re doing. Here are four tips for mastering Snapchat marketing.
Are Retro Websites Making a Comeback?
There’s a saying in fashion that “everything old is new again.” Acid wash jeans, overalls, and bell sleeves all ebb and flow in popularity. It seems we recycle the same trends, over and over again. And it seems that the practice of web design has been around long enough to follow suit.
3 Reasons for Entrepreneurs to Consider an SEO Investment
Entrepreneurs often find themselves constrained by their small budgets. As such, it can be tempting to take on some aspects of running a business yourself. Solopreneurs and entrepreneurs often wear many hats, but an SEO hat shouldn’t be one of them. Investing in an SEO expert is a necessity for growing your business and keeping it in the black.
How Will Machine Learning Affect SEO?
By now, most savvy business owners have a grasp of the SEO basics. Even if you consider yourself one of the well-informed, SEO best practices change all the time. There are even innovations that can disrupt the entire cycle. Machine learning is quickly becoming a disruptor in the world of SEO. Just when you thought you had a firm grasp on the practice, automation has the potential to turn it on its head.
Using Affiliate Marketing to Reach Your Target Market
Affiliate marketing is one of the oldest and most successful advertising strategies used today. The approach allows brands to pay relevant audience publishers to promote products and services in return for an action-based commission. For brands losing ground in email marketing and social media marketing campaigns, affiliate marketing represents an alternative and potentially lucrative path to success in 2017.
Could a Cinemagraph Liven Up Your Website Design?
Cinemagraphs are moving images, similar to GIFs or “living photos.” They have become a popular element in modern website designs, because they create movement and depth on a page without distracting the website visitor from the primary message. If you’re looking for a way to update your website this year, consider adding a cinemagraph to your homepage.
Every business with a brick-and-mortar location or location-specific customer base needs local online visibility to stand out from the competition. Local search engine optimization activities ensure users can find your brand when they search for nearby products and services. Your business can start taking steps today to enhance local search visibility and find qualified leads.
Developing Content for Social Media Marketing
Many businesses keep hearing how important social media marketing is in today’s world, but fail to see how it impacts the bottom line. In reality, few businesses use key social networks to their full potential. Instead, they maintain a modest presence that rarely inspires audience engagement. To earn a return through social media, brands must focus on the quality and quantity of content they produce.
Drip Campaigns Make Email Marketing Even More Effective
Online marketing has evolved in recent years, but email marketing still retains one of the highest return on investment rates of all possible marketing methods. However, many marketers tend to overlook the importance of email because they assume too much about recipients and their habits.
Why Mobile-First SEO Should be a Top Priority
For the past few years, “mobile first” has been the mantra for web developers, designers, and content producers to capture the vast and continuously growing mobile market. At this point, mobile web traffic eclipses desktop PC traffic by a sizeable margin, and failing to capitalize on this trend means missing out on the lion’s share of the traffic that could be going to your brand.
Why Your Business Should Have a Social Life
Having a superior product or service is simply not enough in today’s business climate – an effective marketing campaign is critical to generate clicks, impressions, engagement, and (ultimately) revenue. Out of all the marketing channels (Email, TV, Radio, PPC, etc.) you can invest in, we’d argue that social media marketing is the most important.
Never Build a Website on a Theme: 3 Reasons Why
Every business needs a website – plain and simple. Without a digital footprint in 2017, your company likely isn’t generating the leads and impressions it needs to sustain customers for the long haul. And if you’re starting a new entity, creating a site should be your top priority.