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Web Design Trends of 2016

Everyone knows the proverbial importance of a good first impression. People can take just seconds to decide how they feel about people as well as businesses and products. This is why good web design is so important. Your site is likely the first thing new customers will see, and it will be the base for their opinions of your company.

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Why is High-Quality Hosting Essential to SEO?

When beginning to build a website from scratch, one of the most important initial steps you must take is finding a reliable host. Sure, you’ve got a sleek design, dynamic content, and an easy to navigate sitemap that indexes well on search engines. But all things being equal on the SEO front between, being backed up by a hosting site with superior speed and accessibility can often give you the leg up

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Pokemon Go: A Future Platform For Small Businesses?

Upon the inception of augmented reality juggernaut Pokemon Go sweeping the world, we’ve already seen a full compliment of accompanied stories materialize as a result of the game: someone found a dead body, people were robbed, strangers banded together, public outcry, privacy hack conspiracies, etc. All of this has happened pretty quickly, and these outcomes have been somewhat predictable.

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Facebook Live: The Future of Engagement

In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business. What Is Facebook Live? Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record. Why Are Live

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Algorithm Changes on Facebook to Affect Brands

From last week, news came in that Facebook would be prioritizing the postings of friends and families over that of news media and brands. As expected, this announcement drew both negative and positive feedback from users. We at SteerPoint figured we’d dig a little deeper in identifying what these changes mean and whether they’re a good thing or not.

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Tweeting Emojis? Marketers Will Find You

Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.

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